Going Organic

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Going Organic

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Your Experts

• Ryan Smith History of Organic Produce
• Dionne Roberson Organic Agriculture
• Leah Brosius Marketing and Analysis
• Rachael Faulkner Accounting and Finance
• Joel Brust Competitors

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History of Organic Foods

• 1963 First Popular Book on Organic Foods
  Published
• 1970s A Large Social Movement
• 1990s Government Interaction
• Today Government Regulations

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What is Organic Agriculture?

• Requires the Use of Practices that Maintain the
  Balance of Nature.
• Promotes and Enhances Biodiversity Through an
  Ecological Management System.
• Prohibits the Use of Unauthorized Chemicals and
  Other Elements.

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Myths of Going Organic

• Organic Foods Taste Bad.
• Organic Means Vegetarian.
• Organic is Unregulated.

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Percent of Certifiers Per Region
Source Organic Farming Research Foundation
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Types of Certification

• 100 Organic
• Organic
• Made with Organic Ingredients

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Organic Agriculture

• Environmental Impacts
• Health Benefits
• Childhood Learning

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Environmental Impacts

• Soil, Air Water Pollution
• Biodiversity Erosion
• Energy Loss
• Water Fossil Fuel Consumption

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Health Benefits

• Improve Intake of
• Vitamins
• Minerals
• Other Nutrients

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Childhood Awareness

• Obesity Rates Rise
• Formative Years Important
• Health Environmental Stressed

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Source The Marketing Institute
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Marketing Organics

• Creating an Image
• Implementing Consistently
• Educating the Consumers

U.S. Market for Organic Foods
Source http//www.organictrading.com/
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Marketing to Kids

• Starting an Organic Garden
• Sampling Out New Choices
• Providing a Creative Mix

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Marketing to Parents

• Saves Time
• Provides Peace of Mind
• Insures Healthy Well-Being

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The Number Issues

• Why A Higher Price?
• Savings in Organic
• Balancing the Costs
• How Costs Can be Reduced

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Why A Higher Price?

• Organic Requirements
• No Pesticides More Labor
• Government Favoritism
• Impossible Competition

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Savings in Organic

• Seasonal Advantages
• Locally Grown Foods
• Oversupply Benefits

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Balancing the Costs

• Receiving Grants
• Obtaining Government Aid
• Increasing Sales

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School Pays Less With Organic Pie
Source Issaquah School District
Source Issaquah School District
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Introducing Our Competitors

• Organic Valley
• Original Organic Company
• The Organic Company

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Greater Selection and Higher Quality

• Over 250 Varieties
• Apples to Zucchinis
• Out of Season Products
• Rigorous Standards
• Bad Apple Program

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The Local Economy and Low Prices

• 518 farms 34,000 acres
• Exclusive Contracts
• West Coast Operation
• Savings for You

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Weve Done it Before

• 3 Years of Success in Berkeley
• Recent Program in Olympia
• We Can Do it Again

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The Clear Choice for Organic

• No One Beats Our Selection
• No One Beats Our Quality
• No One Beats Our Local Involvement
• No One Beats Our Prices
• No One Beats Our Experience

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Organic Sales Push Ahead
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What Does Organic Do For You?

• Increases Health
• Increases Revenue
• Increases Peace of Mind
• Increases Diversity