Iveco - New web identity

1
draft
Iveco - New Iveco sites New Used USED
Service specification
2
Index

• Main Objectives

IVECO Used Website Current situation
New Iveco Used Website Navigation scheme
Iveco-Used main HP
Markets / UTC / Dealers HP
SEO activities URL aspects text
Searching engine aspects
Markets Realization Timetable
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Main objectives - Project Objective
Object of this document is to list the
characteristics of the future IVECO-USED
corporate website in order to

• improve the web graphic
• improve user experience
• improve and ease search criteria
• quicker and easier vehicles uploading
• create a common database to be shared among the
  markets
• improve IN OUT vehicles flow efficiency (also
  through Remos)
• increase the efficiency of the website according
  to the SEO requirements

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Current situation Iveco-Used structure
Global/International Website HP
Markets HPs
Advanced / Simple Search
Vehicles pages
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Current situation weakness points

• Web graphic too obsolete
• Advanced search not user friendly
• Slowness in showing the search result
• No pictures in the vehicles list
• Absence of geographical search
• Complicated vehicle data entry
• Absence of UTC/Dealer HPs

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New Iveco Used Website Navigation scheme
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Iveco-Used Home Page ()

• Main requests
• Iveco Graphic and frame (see http//web.iveco.com
  /Italy)
• Markets selection trough map / combo box
• Simple worldwide search (icons three search
  fields)
• Promotion area where inserting banners links
• Worldwide search button
• Virtual vehicles vehicle gallery (random
  selection from newest stock vehicles)

() This homepage has to be used to create
global, market, dealer and UTC pages
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Iveco-Used main HP Iveco Graphic and frame
Select your market (no navigation menu, see next
page)
Search
Gallery
Banners
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Iveco-Used main HP Markets selection trough
map / combo box
Select your market
Banners
Special offer
Search for dealer
Contact us
Advanced search
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Iveco-Used main HP Search engine (icons three
search fields)

• The search engine structure above is the
  truckscout24 one that can be mantained with some
  minor customization, as below
• Combo box on top with country selection (only on
  main HP)
• The rest like it is Vehicle type, Category,
  Make, Model
• Advanced search link near the search button
• On search vehicle type mantain Trucks, Tractor,
  Vans, Trailers Semitrailers.

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Iveco-Used markets HP Iveco Graphic and frame
Market navigation Menu
Search
Gallery
Banners
Advanced search
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Iveco-Used markets internal pages Promotion area
where inserting banners links
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Market pages navigation menu
Market navigation Menu
Page 1
Page 2
Page 3
Search
Gallery
Page 1
Page 2
Page 3
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Iveco-Used market HP Search engine (icons
three search fields)

• The search engine structure above is the
  truckscout24 one that can be mantained with some
  minor customization, as below
• The search has to be limited to the market
• The rest like it is Vehicle type, Category,
  Make, Model
• Advanced search link near the search button
• On search vehicle type mantain Trucks, Tractor,
  Vans, Trailers Semitrailers.

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Iveco-Used dealers/UTC HP Iveco Graphic and
frame
Search
Gallery
Banners
Advanced search
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Iveco-Used Dealers/UTC Search engine (icons
three search fields)

• The search engine structure above is the
  truckscout24 one that can be mantained with some
  minor customization, as below
• The search has to be limited to the dealer/UTC
  vehicles
• The rest like it is Vehicle type, Category,
  Make, Model
• Advanced search link near the search button
• On search vehicle type mantain Trucks, Tractor,
  Vans, Trailers Semitrailers.

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Markets / UTC / Dealers HP

• Main requests
• Iveco Graphic and frame (see www.iveco.com and
  http//web.iveco.com/italy/usato/pages/usato-plus.
  aspx)
• Home link to Worldwide HP (only in Markets HP)
• Simple markets search (in Market HP) simple
  UTC/Dealer search (in UTC/Dealer HP)
• Promotion area where inserting banners links
• Worldwide search button (only in Markets HP)
• Virtual showroom (random selection from newest
  stock vehicles)
• On the top of the page language selection,
  contact us, etc

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SEO activities URL aspects text
In order to be in line with SEO we need to have a
URL structure containing a descriptive part of
the page. The URL will have to be descriptive
according to the language too For example
http//topused.auto.de/Iveco_AD_440E43
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Searching engine aspects

• The current fields that are present in the
  Autodo! quick search and detailed search are
  exhaustive according to the Iveco needs.
• We want just to emphasize again the request about
  the geographical search (i.e. iveco stralis in
  200 km from Milan)

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Vehicles list Vehicle Page

• Vehicle list vehicle page are perfect as they
  are in the MAN site.
• Obviously they need to be adapted to the Iveco
  graphic

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Things to be decided together

• Where inserting the worldwide search button in
  the Markets HP
• Where insert text parts in the HPs
• Rules about surfing inside the site

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Markets Realization Timetable

• Markets creation timetable
• Italian market by 10/06/2010
• German Market by 30/06/2010
• France Market by 15/07/2010
• Spanish Market by 15/09/2010
• UK market by 30/09/2010
• Poland market by 15/10/2010

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draft
Iveco - New Iveco sites New Used NEW -
Service specification
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New vehicle navigation dynamic
New domain registration http//sofort-verfuegbare
-nutzfahrzeuge.iveco.com Iveco new vehicle
search microsite in a new window
Hosted on IVECO platform.
Hosted on Autodo platform.
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Navigation dynamics
Search results
Simple search
Vehicle information page
Link to the advanced search
Form for the data capture
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Page structure
Filter by images
Logo that goes to the home of the microsite
Button to the contact form
Simple search
Searched vehicle not found?
Link to brand
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homepage with graphics
Filter by images
Logo that goes to the home of the microsite
Button to the contact form
Simple search
Vechicle slide show
Searched vehicle not found?
Link to brand
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Result page with graphics
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Detail page with graphics
Keyvisual, with the main image of the vehicle
information page, for graphic guideline see
product pages in www.iveco.co.uk
30
The page for the simple search new vehicle
alternative or additional images
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The page for the advanced search new vehicle
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Modules for the vehicle information page

• Overview - Übersicht
• Vehicle data Fahrzeugdaten
• Images Bilder
• Contact - Kontakt
• Financing Finanzierung(should be the
  possibility to directly link to other pages e.g.
  www.ivecocapital.de, promotions,)

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Data capture form

• List of the fields and controls
• Title - Anrede Herr, Frau (drop down field)
• Name - Name () (Text field)
• Surname Vorname () (Text field)
• Company Firma (Text field)
• street no. Straße, Hausnummer () (Text field)
• Postal Code - PLZ () (Text field)
• City Ort () (Text field)
• Phone - Telefon () (Text field)
• Email E-Mail () (Text field, email sintax
  control)
• Message Nachricht (text area)

TO BE DEFINED AND SHARED the mail list to send
the contacts to.
() Compulsory fields
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The search has produced no vehicles

• Best solution
• Like MAN autodo http//topused.autodo.de/suche.ph
  p
• The vehicle selection is always adapted to the
  current vehicle stock.
• ? Is it not possible to get no search results?

e.g. new field Searched vehicle not found? (?
link should be on a contact form like we created
on page 30!)
This button has to be inserted in the same
position within the simple and advanced search
beside the show vehicle button.
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New vehicle delivery timeline

• Online Date 06.07.2010