An Introduction to Industry

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An Introduction to Industry

• Lecture 2 Electronics Industry Overview

Lecturer name Contact email
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Lecture Plan

• The lectures in this series are
• Lecture 1 Electronics as an Industry
• Lecture 2 Electronics Industry Overview
• Lecture 3 Industry Sectors
• Lecture 4 Electronics Fields
• Lecture 5 The Component Industry
• Lecture 6 Assembly and Beyond
• Lecture 7 Personality and Position
• Lecture 8 Job Application
• Lecture 9 Entrepreneurship
• Lecture 10 Working in Industry

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Review Electronics as an Industry

• Last lecture we covered
• Why Engineering is Important
• The Global Nature of the Electronics Industry
• Who Are the Real Producers of Electronics
  Products

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Lecture 2 Electronics Industry Overview

• This lecture will cover
• Company Categories
• Merging Categories
• How they Interact

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Company Categories

• OEM Original Equipment Manufacturer
• ODM Original Design Manufacturer
• IDH Independent Design House
• DIST Distributor
• CEM (ECM) / EMS Contract Electronics
  Manufacturer (Electronics Contract Manufacturer)
  / Electronics Manufacturing Services

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OEM - Original Equipment Manufacturer

• Designs and manufactures
• Their own specifications
• Their own brand name
• Sells to customers, who
• Use it in their own products
• Re-brand the product

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Example OEM Companies
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ODM Original Design Manufacturer

• Designs and manufactures
• Customer specifications
• Customers brand name

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Example ODM Companies
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IDH Independent Design House

• Designs ONLY
• Specialised area of expertise
• Complete designs

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Example IDH Companies
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DIST Distributor

• Purchases complete products
• Resells products to
• Retailers
• End consumers
• Benefit from large economies of scale
• Types of distributor include
• Industrial Distributor
• Reseller / Retailer
• Kitting House

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Example Distribution Companies
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CEM and EMS

• CEM / ECM Contract Electronics Manufacturer
• Manufactures
• Uses customers designs
• EMS - Electronic Manufacturing Services
• Manufactures
• Uses customers designs
• Additional services include
• Testing
• Return / repair services
• Distribution

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Example ECM / EMS Companies
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What Do These Companies Do?
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Last week we looked at the IPhone
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and what was inside
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Things to Consider

• What type of company is Samsung?
• OEM
• What type of company is Apple?
• OEM
• Who manufactures for Apple?
• Foxconn
• What type of company is Foxconn?
• ECM / EMS
• What type of company is Frog Design?
• IDH
• Who sells Apples products?
• Own retailer
• Distributors

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Merging Categories
IDH
ECM
EMS
ODM
OEM
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How Do These Companies Interact?
Request Design Completed Product
Distribution
OEM / Brand
CEM / EMS
IDH
ODM
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Summary

• This lecture we have covered
• Company Categories
• Merging Categories
• How they Interact

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Next Lecture

• Lecture 3 Industry Sectors
• Engineering Industry Sectors
• The Production Cycle and Systems Design
• Company Profile BAE Systems

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• Any Questions?