Business Correspondence

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Unit 1.06
Business Correspondence
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BUSINESS LETTER

• The message, or body, is the most important
  component of an effective business letter.
• The message explains the purpose of the letter
  and expresses the writers thoughts to the
  reader.
• .

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BUSINESS LETTER

• The opening, address, and heading direct the
  business letter to the appropriate person. Do
  NOT address a letter to just a company. It could
  end up in the trash.
• A business letter is ineffective if the message
  is not well written and clearly understandable.

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SELLING THROUGH LETTERS

• One reason for writing business letters is to
  sell goods/services.
• Employees write letters introducing new
  goods/services encouraging customers to buy.
• Well-written letters should create interest
  /increase sales.

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PERSONAL COMMUNICATION

• Communicating with friends, accepting social
  invitations, and applying for personal credit are
  reasons why individuals write personal letters

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REVIEW
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117. What is the most important component of an
effective business letter?

• Opening
• B. Message
• C. Address
• D. Heading

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117. What is the most important component of an
effective business letter?

• Opening
• B. Message
• C. Address
• D. Heading

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118. What is one reason why an employee might
write a business letter?

• A. To apply for personal credit
• B. To accept a social invitation
• C. To communicate with friends
• D. To sell goods and services

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118. What is one reason why an employee might
write a business letter?

• To apply for personal credit
• B. To accept a social invitation
• C. To communicate with friends
• D. To sell goods and services

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ADDRESS

• What is the most ineffective way to address a
  business letter?
• To a company employee
• To the company (no name provided)
• To the president of the company
• To the owner of the company

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ADDRESS

• What is the most ineffective way to address a
  business letter?
• To a company employee
• To the company (no name provided)
• To the president of the company
• To the owner of the company