Anchorage is just one way that can determine the meaning of a media text.

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Anchorage is just one way that can determine the
meaning of a media text. Cropping an image can
also alter its meaning. Look at the picture
above- By cropping, or hiding, certain sections
of the picture the meaning changes.
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If section 1 is revealed and the rest of the
picture is cropped the meaning changes.
BACK
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If section 2 is shown
BACK
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If section 3 is shown
BACK
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Finally, the original picture - not cropped in
any way.
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Here is an image from a journalists web page.
Each cropped section is important in creating
new readings for the picture in the same way as
the last example.
http//cullenphoto.com/_wsn/page4.html
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Revealing section 1 creates one version of this
image.
http//cullenphoto.com/_wsn/page4.html
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Section 2
http//cullenphoto.com/_wsn/page4.html
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Section 3 opens up lots of other connotations
http//cullenphoto.com/_wsn/page4.html
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3 4 change focus from his face to his weapon
http//cullenphoto.com/_wsn/page4.html
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And finally here is the complete uncropped
image-with all of its layers of meaning.
http//cullenphoto.com/_wsn/page4.html
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Activity Download an image and use text boxes to
crop areas in order to change its preferred
meaning. Add a caption to each new cropped image
showing how you can alter a pictures meaning
through either, or both processes. Collect
newspaper or magazine images . Using strips of
card crop the image to create a new meaning.
Remember when you see an image it is only ever
one persons version of reality. Remember the
beginning of this module-The media constructs a
version of reality for the audience. The media
student analyses, or deconstructs, what has
already been put together in order to see how it
works or how to make sense of it. You should now
have a better understanding of how to do it.