UMFK E-Commerce Degree

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UMFK E-Commerce Degree

• Tony Gauvin
• Assistant Professor Of E-Commerce, UMFK

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A Definition of E-Commerce

• An attempt to increase transactional efficiency
  and effectiveness in all aspects of the design,
  production, marketing and sales of products or
  services for existing and developing marketplaces
  through the utilization of current and emerging
  electronic technologies

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E-Commerce Degree Program

• Combination of Technical Skills and Management
  know-how
• Prepares students for Technical Leadership Roles
• Cadre (team) building
• Broad-based technical underpinnings with one or
  two specialist areas
• Understanding of implications of E-Commerce
  within an organizational context and within
  broader social issues

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Specific Goals of E-Commerce Degree Program

• Prepare students to create and maintain
  electronic commerce initiatives in different size
  firms.
• Provide student with broad based, objective
  exposure to current technologies in the
  E-Commerce Arena including the following
• Networks and Network security
• Systems Analysis
• Systems Management
• Internet Programming
• HTML and DHTML
• XML
• Active Server Pages
• JAVA and JavaScript
• VISUAL Basic and VBscript
• Microsofts .NET initiative
• Databases
• Internet and Intranet Architectures
• Provide students with technical and analytical
  skills to make good decisions regarding
  E-commerce initiatives
• Provide students with the management project
  planning, financing and marketing skills to
  successfully take an e-commerce initiative from
  conception to implementation
• Provide students with an understanding of the
  Social and Legal impact of E-commerce on Modern
  Business Climates
• Through Seminars, Simulators and Internships,
  provide an opportunity for students to work,
  learn and explore in environments very similar to
  what they will experience when they ingress into
  the job market.
• Provide an outreach program for local and
  regional firms to get access and exposure to
  current E-commerce trends and technologies.

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Student Outcomes

• Liberal Arts Approach
• Genesis
• Analysis
• Synthesis
• Articulation
• Actualization
• Managerial Abilities
• Technical Skills

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Genesis

• Entrepreneurship
• The ability to create, articulate and market an
  E-Commerce initiative
• Leadership

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Synthesis

• Ability to conduct independent research
• The ability to absorb new bodies of knowledge and
  understand the relationship and impact of the
  new body of knowledge on existing knowledge

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Analysis

• The ability to analyze existing firms business
  models for suitability for E-commerce initiatives
• The ability to analyze existing or proposed
  E-Commerce initiatives for suitability to a
  firms needs and desires.
• The ability to reason critically and be doing so
  determine the probability of success of an
  E-Commerce initiative

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Articulate

• The ability to be an effective communicators
  using multiple mediums individually and
  collectively
• Oral
• Written
• Electronic

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Actualization

• The ability to make things happen
• Goal setting
• The ability to move ideas and concepts from the
  theoretical to a viable application

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Management Abilities

• Financial
• Ethical
• Marketing
• Human Resources
• Leadership
• Project planning and management
• Operations management

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Technical Skills

• Programming
• Procedural Scripting
• Object Oriented
• Markup Languages
• System analysis
• Needs assessment
• System design and Specification
• Project Management

• Networks
• Design
• Administration
• Security
• Databases
• Design
• Transaction programming
• Administration