Enterprise and Entrepreneurship Education

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Enterprise and Entrepreneurship Education

• Key Challenges for the Future
• Allan Gibb

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Challenge 1

• Meeting the Policy Rationale

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"In Government, in business, in our universities
and throughout society we must do much more to
foster a new entrepreneurial spirit equipping
ourselves for the long term, prepared to seize
opportunities ..
Just because he said it, it doesnt mean you
dont have to believe it!
Introductory letter to White paper Our
Competitive Future. Building the Knowledge
Economy
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Globalisation
Individual, Social, Community Futures (Work,
Leisure, Family, Community change)
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Its not just starting a business!

• Its creating the capacity for individuals and
  organisations to cope with, create and enjoy
  higher levels of uncertainty and complexity in
  all walks of life

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Challenge 2

• The Right Concept of Entrepreneurship

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The right Concept
The Entrepreneurial person
In the (appropriate) entrepreneurial organisation
Addressing the future world of work, community
and society
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Are we clear on the Concept?Off-loading some
academic baggage
Heroic innovator to Business
Plan to Ad-hoc behaviours
to Analytical/rational approach
to Business context myopia to Knowing about
- explicit to Functional management
to New venture/growth to Corporate
venturing to Small business
management to Market economy myopia to

You or me and our capacities/needs Strategic
Intuition Full Behaviours, skills, attributes
focus Emotional intelligence All contexts- way of
life Learning how greater tacit emphasis
Holistic management Relationship learning
through stages Designing entrepreneurial
organisations Entrepreneurial management Contingen
t uncertainty/complexity need
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Challenge 3 Applicability to a Wide Range of
Contexts and People
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• Unique challenges
• Life worlds
• Uncertainty/Complexity
• Need for Entrepreneurial
• Behaviours

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Challenge 4

• Clarifying the Desired Outcomes

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KEY OUTCOMES?
NCGE
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Challenge 5

• Providing Real Insight

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The Overall Education ChallengeProviding the
missing ingredient of real insight into Ways of

• Living the Life World
• Doing
• Thinking
• Feeling
• Organising
• Communicating
• Learning

But how does it FEEL to actually do it?
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THE BUSINESS PLAN CULTURE PROBLEM
The Plan
The Reality
From calculating answers to making sense of
reality
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Challenge 6

• Organising Knowledge Holistically

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THE ORGANISATION OF KNOWLEDGE WHY DO WE NEARLY
ALWAYS FAIL WITH ENTREPRENEURS?
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THE HOLISTIC ORGANISATION OF KNOWLEDGE
Bringing forward the future
Developing me with the organisation
Anticipating problems
Identifying opportunities
Know How
Need to Know
Know Who
Learning to learn from
Concept into practice (giving meaning to
experience)
Community of Practice
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Challenge 7

• Using Pedagogy as a Personal Development Tool

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THE PEDAGOGICAL CHALLENGE
Shadowing
Lectures
Anecdotes
Workshops Cases
Brainstorming
Drama
Drawings
Audits/investigations
Games
Critical
incidents
Projects/practice

Consultancy Simulations/role
play
Debates
Presentations/teaching
Quizs
Panels

Negotiations Personal (ity) tests

Networking exercises IT/Video
(interactive)
Newspaper clippings
Guests interviews
Visits
Thematic Aperception Tests Log books

Interviews/Report writing


Tying each of these to enterprising behaviour
support
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Linking Pedagogy with Entrepreneurship development
Emotional Intelligence
Subjectivity of Knowledge
Empathy
Drama
Creativity
Delivering messages
Entrepreneur as actor
Team building
Self confidence
Pressure
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Challenge 8

• Embedding it in the organisation

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Embedding it in the UniversityAchieving
Ownership through Centrality to Goals?
Imaginative use of knowledge
Utilitarianism
Interdisciplinarity
Vocationalism
Nature of student contract
Re. the Idea of a University? What do we need
to work on?
Money
Knowledge concepts
Organisation
Scholarship of relevance and integration
Stakeholder symmetry
IP
Pedagogy
Rewards
Autonomy
Status
Ideology
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Challenge 9

• Developing Staff and Teachers

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Teacher Development (ncge)
CYCLE 1 THE ENTREPRENEURIAL MINDSET
CYCLE 2 ENTREPRENEURIAL BEHAVIOUR, SKILL AND
ATTRIBUTE DEVELOPMENT
CYCLE 4 MAKING IT HAPPEN WITH PEOPLE AND
ORGANISATIONS
CYCLES
CYCLE 3 OPPORTUNITY DEVELOPMENT
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Challenge 10

• Creating a Long Term Vision, Focus and
  Sustainable Capacity

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The Top Ten?

• Meeting the Policy Rationale
• Choosing the Appropriate Concept
• Applying it to a Wide Range of Contexts
• Clarity of Outcomes
• Providing Real Insight
• Organising Knowledge Holistically
• Using Pedagogy as a Personal Development Tool
• Embedding Entrepreneurship in the Organisation
• Developing Staff and Teachers
• Creating a long term sustainable vision and
  capacity