Color Theory in The Book Thief

1
Color Theory in The Book Thief
2
Death sees colors, before he sees people

• therefore, you need to know what the colors mean!

3
Why does the color matter?

• Research reveals people make a subconscious
  judgment about a person, environment, or product
  within 90 seconds of initial viewing and that
  between 62 and 90 of that assessment is based
  on color alone.

4
(No Transcript)
5
Couple more examples
6
Some other facts about color

• Color Increases Memory
• Color Engages and Increases participation
• Ads in color are read up to 42 more often than
  the same ads in black and white.
• Color Attracts Attention
• Tests indicate that a black and white image may
  sustain interest for less than two-thirds a
  second, whereas a colored image may hold the
  attention for two seconds or more.
• People cannot process every object within view at
  one time. Therefore, color can be used as a tool
  to emphasize or de-emphasize areas.
• A Midwestern insurance company used color to
  highlight key information on their invoices. As a
  result, they began receiving customer payments an
  average of 14 days earlier.

7
Color and Brand Identity

• Color increases brand recognition by up to 80
• Heinz
• Heinz EZ Squirt Blastin' Green ketchup gt10
  million bottles were sold in its 1st 7months
  following
• Heinz factories working 24 /7 to keep up with
  demand.
• 23 million in sales attributable to Heinz green
  ketchup the highest sales increase in the
  brand's history. All because of a simple color
  change.

8
Apple Computer

• First to market computers with color (iMacs).
• first to say, "It doesn't have to be beige".
• Reinvigorated suffered 1.8 billion of losses in
  2 years.

9
Details on the main colors
10
RED

• we pay the most attention to.
• warmest and most energetic color in the spectrum.
• associate it with love, danger, desire, speed,
  strength, violence, anger, emergency, blood, etc.
• can evoke a fight/flight, raise blood pressure,
  make the heart beat faster.

11
Green

• most often cited favorite colors.
• represents nature, environment, health, good
  luck, renewal, youth, spring, fertility,
  jealousy, envy and misfortune.
• often worn in operating rooms by surgeons.

12

• White

• Black

• when all colors come togetherbalance.
• represents purity, simplicity, cleanliness,
  peace, humility, innocence, youth, birth, winter,
  good, marriage.
• A white lie

• The absence of light, and therefore, of color.
• represents power, sexuality, sophistication,
  formality, elegance, wealth, mystery, fear, evil,
  unhappiness, depth, sadness, anger, mourning and
  death.
• Black Market Black Friday

13

• Blue

• Purple

• considered safest global color.
• a business color because it reflects reliability.
• represents peace, tranquility, calm, stability,
  harmony, unity, trust, truth, confidence,
  security, cleanliness, order, loyalty, sky,
  water, cold, technology, and depression.
• can slow the pulse rate, lower body temperature,
  reduce appetite.

• represents royalty, spirituality, nobility,
  ceremony, mystery, transformation, wisdom,
  enlightenment, cruelty, arrogance, and mourning.
• considered an exotic color.
• trendy color targets creative types.

14

• Yellow

• Orange

• joy, happiness, optimism, idealism, imagination,
  hope, sunshine, summer, philosophy, dishonesty,
  betrayal, deceit, illness, hazard, spirituality,
  and inspiration.
• A yellow rose a symbol of friendship,
• less passionate/threatening than red

• combination of red and yellow
• expresses energy, has attention- getting
  purposes.
• balance, warmth, enthusiasm, vibrancy, flamboyancy

15

• Turquoise/Teal

• Pink

• essentially a light red
• usually associated with love and romance.
• thought to have a calming effect.
• sometimes used in prisons to calm inmates.
• Sports teams sometimes paint the opposing teams
  locker room pink to keep the players passive and
  less energetic.
• calming effect only occurs during the initial
  exposure to the color. When used in prisons,
  inmates often become even more agitated once they
  become accustomed to the color.

• A blend of blue and green ?same calming effects
  of those colors.
• Represents love, healing, generosity, emotion,
  feeling, the unconscious , intuition, individual
  responsibility, creativity , communication,
  water, independence.
• closely associated with the Middle East
  American Southwest.
•  feeling, creative expression than with rational
  thought.  
• In-between  green and  blue relate to
  transformation,  evolution, change, sharing,
  waves, metamorphosis,  inner teacher

16
So.what does that mean in The Book Thief?

17
Your final project for The Book Thief

• You will choose a quote from The Book Thief that
  interests you.
• Quotes are limited to those that include
  figurative language
• Next, choose 1 or 2 colors that represent the
  emotions of that quote.
• You may use other colors (for contrast, emphasis,
  etc), but these 1-2 colors of choice must be
  OBVIOUSLY the focal point.
• On a HALF sheet of poster board (or that size)
  you will create a collage of that event. It can
  be 2D or 3D. You can include symbols that
  represent the quote, photos, etc. You must
  incorporate the quote in some way.
• You MUST be creative. Neatness and quality will
  count.
• DUE Tuesday, Sept. 11th. NO late posters accepted.