European Graphic Industry with a focus on Book Printing

1
European Graphic Industry with a focus onBook
Printing
INTERGRAF
1
2
INTERGRAF Confederation for Printing and Allied
Industries Place Eugène Flagey 7, BE - 1050
Brussels 23 member associations in 20
countries 2 Associate members Secretariat and
Member of the World Print Communication Forum
INTERGRAF
2
3
European Printing Industry

• Profile of the Graphic Industry in Europe
• Sector which is dominated by small and micro
  companies
• Largely focussed on domestic market
• Suffering from low-cost imports
• Dependant on advertising
• Investments currently very difficult
• Characterized by structural overcapacity

Europe EU 27 in 2008 123,000 companies 885,000
employees 100 billion EUR turnover
INTERGRAF
3
4
European Printing Industry Production
INTERGRAF
4
5
European Printing Industry Printing Processes
Weboffset Machine for large runs
Sheetfed Offset Machine for medium runs
Digital Machine for small runs
INTERGRAF
5
6
Will the this be the only book in future?
INTERGRAF
6
7
Media Consumption patterns in hours per week
Source FAEP/EMMA
INTERGRAF
7
8
Reading on Paper
US Study March 2011 600 on-line interviews of
16-26 year olds American Forest and Paper
Association
INTERGRAF
8
9
Delocalization of Print
Volume Ordered
Printed trade materials
Newspapers
Children books Diaries
High
Catalogues
Books
Magazines
Best Sellers books
Low
Long time limits
Short time limits
Affected by relocations
Potentially affected by relocations
INTERGRAF
9
10
European Printing Industry Imports China
INTERGRAF
10
11
Tariffs on Imports of paper from China

• Competition from China
• Manufacturers of coated fine papers introduced a
  complaint to DG Trade in 2009 on the grounds of
  dumping and subsidizing in favour of paper
  produced in China.
• Procedure involved extensive enquiries among all
  stakeholders, associations and users for the
  collection of data establishing the injury for
  European producers.
• On 29 March 2011, both Anti-Dumping and
  Anti-Subsidy Committees gave a positive opinion
  on definitive measures for 5 years. They affect
  several Chinese mills.
• No provisions in the EU legislation to
  automatically enlarge the scope to print products
  imported from China
• Complete new investigation necessary

INTERGRAF
11
12
Paper is a renewable and recyclable raw material
69 of all paper is being recycled in the EU!
INTERGRAF
12
13
Environmental Concerns are taken up

• Certification of paper
• Carbon Footprint Calculations
• Correct wrong ideas! Visit the website of Two
  Sides! Part of the PrintPower initiative
  http//www.twosides.info/A library of answers on
  the sustainability of printed communication.

INTERGRAF
13
14
New Product Ideas
New Bookformat Dwarsligger Innovation can happen
at all levels and with different kinds of
products. Even printed Books can be
innovative Dwarsligger has been patented in the
Netherlands and books in different languages
are available .
INTERGRAF
14
15
New Products for the Printing Industry
Print to Web Communication Modern Print Products
can effectively offer a print to web
communication to the user. QR Codes link the
printed product to electronic media (website,
video etc.) Augmented Reality Printed
Electronics Batteries, circuits, RFID Antennas,
etc.
INTERGRAF
15
16
Needs of the Graphic Industry

• Conclusions
• Printed products are made from a renewable
  sustainable raw material
• Imports from low cost countries need to be
  controlled
• Support in managing the structural change and
  equipping the employees with new skills
• VAT rates for cultural products need to continue
  to benefit of reduced rates
• Research and Innovation are highly important

INTERGRAF
16
17
More Information .
INTERGRAF Place Eugène Flagey 7 BE - 1050
Brussels Tel [phone] Fax[phone]
64 www.intergraf.eu
Thank you for your attention! bklose_at_intergraf.eu
INTERGRAF
17