[e-mail]

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• guanll_at_shfc.edu.cn

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Lesson 1-What is Multimedia?
?????
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Overview

• ????????????????????HTML???Define common
  multimedia terms such as multimedia, integration,
  interactive, HTML, and authoring..
• ?????????Describe the two primary multimedia
  delivery media CD-ROM and DVD vs. the World
  Wide Web and the difference between them.
• ???????????????Describe several different
  environments in which multimedia can be used, and
  several different aspects of multimedia that
  provide a benefit over other forms of information
  presentation.
• ????????????????????????Cite the history of
  multimedia and note important projected changes
  in the future of multimedia.

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????? What is media?

• ??Defining media.
• Media???????????,???????????
• Hyper Card ????Nelson???????????????????
• ????????????????

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??????? What is Multimedia?

• ?????
• ?????????????????????????
• ?????????????????????????????????(CCITT)
• ??????????????????????????????????
• ?????
• ???????????????
• ?????????????
• ????????????,???????
• ????????,?????????????

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?????? What is Multimedia?

• ??Defining multimedia.
• ??????????????????????????????????????????Multimed
  ia is a combination of text, art, sound,
  animation, and video.
• ITU????????????????????????????????????????????
  ????,???????????,??????????

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??????? What is Multimedia?

• ??????????????,???????????,????????,???????????
• ????????Multimedia can take many forms
• a) ?????Virtual greeting cards.
• b) ??????Real-time conferencing.
• c) ?????????Online movies and photo albums.
• ???Image catalogs.
• ????Scene Simulation

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Introduction to Multimedia

• ?????????? The primary media for delivering
  multimedia projects are
• Compact disc read-only (CD-ROM).
• Digital Versatile Disc (DVD).

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Compact Disc Read-Only(CD-ROM)

• ???????????CD-ROM is the most cost-effective
  distribution medium for multimedia projects.
• ????????????,????????80???????????It can contain
  up to 80 minutes of full-screen video or sound.
• CD-ROM?????????????????????CD burners are used
  for reading discs and converting the discs to
  audio, video, and data formats.

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Digital Versatile Disc (DVD)

• ??????DVD???????18GMultilayered DVD technology
  increases the capacity of current optical
  technology to 18 GB(between 4.7 GB to 18 GB).
• DVD???????????????????????????DVD authoring and
  integration software is used to create
  interactive front-end menus for films and games.
• DVD?????????????????????DVD burners are used for
  reading discs and converting the disc to audio,
  video, and data formats.
• CD-ROM?DVD????????????

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Introduction to Multimedia

• ????????????????????????????????????Copper wire,
  glass fiber, and radio/cellular technologies also
  serve a means for delivering multimedia files
  across a network.

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???????The multimedia highway.

• ???????The multimedia highway.
• 1.???????????????????????????????????????????The
  telecommunications network.
• a)???????????????????????????????????????????????
  ?????????The global telecommunications network
  provides a data highway for transmitting
  multimedia content.
• b) ????????????????????????????????????In the
  USA, many cables that make up the data highway
  are owned by railways and pipeline companies.

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????????Applications of Multimedia

• ??????????????????????????????????????????????Busi
  ness - Business applications for multimedia
  include presentations training, marketing,
  advertising, product demos, databases,
  catalogues, instant messaging, and networked
  communication.
• a) ??Training.
• b) ????Online conferencing.
• c) ???????Sales and product demonstrations.

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• ??Schools - Educational software can be developed
  to enrich the learning process.
• a) ????Visual aids.
• b) ????Self-guided tutorials.
• ????????????Laser discs were once the primary
  medium for multimedia in schools, but today they
  have been supplanted by CDs.

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Applications of Multimedia

• ??Home ?????????????????????????????????????????
  ?Most multimedia projects reach the homes via
  television sets or monitors with built-in user
  inputs.
• a) Home design and remodeling software.
• b) Games.
• c) Genealogy software.
• ????Public places ?????????????????????????,?????
  ?PDA?????????? Multimedia will become available
  at stand-alone terminals or kiosks to provide
  information and help.

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• ??mmx??????????mmx????????????(?????????????)????
  ?,????????mmx??????????????????????57?????,??????4
  ????????????????????????,????????????

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• ??ivi????ivi( index video interactive)???????????
  ??/???????ivi?????????,??????,????????pc?????ivi??
  ??????
• ???????mpeg-i??
• ????????,??????
• ???????
• ??????
• ????????
• ?????????

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• ??????????????????????????????????????,???????????
  ???,??????????????????????????????????????????????
  ?????????
• ?????????????,????????????????Virtual reality is
  an extension of multimedia.
• ???????????????????????????????????????????VR
  hardwaregloves, goggles, and other human
  interfaceslet the user get inside the
  experience.
• ?????????????????????It uses the basic
  multimedia elements of imagery, sound, and
  animation.
• ???????????????????????It requires terrific
  computing horsepower to be realistic.

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???????

• ??????,???????????????????????In VR, cyberspace
  is made up of thousands of geometric objects
  plotted in three-dimensional space.
• ??????????VRML?????????????????The standards for
  transmitting VR in Virtual Reality Modeling
  Language (VRML) documents have been developed on
  the World Wide Web.
• VRML??????.wrl?VRML documents have the file
  extension .wrl.
• http//spaceflight.nasa.gov/gallery/vrml/station/
• http//trade.bokecc.com/video.page?v749902
• ??????????????????
• ???

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• ??????????????????????????????????????????????
  ??,???????????????,????????????????????????????mpe
  g???????????microsoft???video for
  windows???apple??quick time video?????????????????
  ??????????,???????????????????????????????????????
  ???????,??????????????????????????????????????????
  ,??????????????

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??Summary

• ??????
• ????????
• ???????
• ?????
• ??????

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Lesson 2-Introduction to Making Multimedia
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Overview

• ??????????????Stages of a multimedia project.
• ??????????????? Requirements for a multimedia
  project.
• ????????????????????
• ??????????????,????????????????

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?????Stages of a Multimedia Project

• ????? Planning and costing
• ????? Design and production
• ?? Testing
• ?? Delivery
• ??CDR0M ???????????l??2???,??????????????????
  ???????????????? ??

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?????Stages of a Multimedia Project

• ?????Planning and costing
• ????????????,?????????????????????????????????????
  ????????????????????????????????A plan that
  outlines the required multimedia expertise is
  prepared.
• ????????????,????????????,?????????????
• ?????????????,?????
• ??????????????,???????????,???????

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Stages of a Multimedia Project

• ?????Planning and costing (continued)
• ??????????????,???????????,???????A short
  prototype or proof-of-concept is prepared.
• ???????????????,??????A time estimate and a
  budget are prepared.

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?????Planning and costing (continued)

• 1.????? Start with an idea.
• 2. ?????????Outline the messages or objectives.
• 3.?????Identify the skills and expertise that
  will be needed, including the following.
• a) ????Writing skills.
• b) ??Graphic arts.
• c)?? Music.
• d) ?? Video.
• e) ???????Programming and other multimedia
  expertise as needed.
• 4. ???????????Develop a creative look and feel
  for the project.

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?????Planning and costing (continued)

• 5.?????? Estimate the time required.
• 6.?????? Create a basic prototype.
• 7. ??Prepare a budget.
• a) Plan for hardware, software, services,
  salaries, overhead costs, and all other expenses
  that will be required for the project.

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Stages of a Multimedia Project

• ?????Design and production
• ???????????,???????The planned tasks are
  performed to create a finished product.
• ????????,???????,???????The product is revised,
  based on the continuous feedback received from
  the client.

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Stages of a Multimedia Project

• ??Testing - ??????????????????,????????????????,??
  ??????The program is tested to ensure that it
  meets the objectives of the project, works on the
  proposed delivery platforms, and meets the client
  requirements.
• ??Delivery - ???????????????????The final project
  is packaged and delivered to the end user.

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??????2008????????

• ????2008???????????????????
• ???? 1999?,??????2008?????????,??2008???????????
  ????????????????????,?????????????????????????????
  ?????????????????,??????????????2008?????????
• 2001?,????????????,??????????????????????????
  ???????????,??????????????????????????????????,???
  ??????????????2008?????????
• 2001?????????????,??????????????????????2008?
  ?????????????????????????????2008???????????????
  ?

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• ?????10??,?????????????????????,??????????2008
  ??????????????????????????????????????????,???????
  ?????????????,???????????????????,????????????????
  ???????????????????,????????????????????
• ?2000????????,???????????????????????????????
  ????????????,???????????????????????????,????????2
  008?????????????????

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???????Requirements for a Multimedia Project

• ??Hardware.
• ??Software.
• ????? ??? Creativity
• ????? organizational skills.
• ????? time and money
• ????? coffee and cake

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??Hardware

• ??????????????????The most significant platforms
  for producing and delivering multimedia projects
  are Macintosh operating system and Microsoft
  Windows.
• ?????????????????????These systems provide an
  easy-to-use graphical user interface (GUI).
• Macintosh?PC???????

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??Hardware

• Macintosh ?Windows PC ???????????????????????????T
  he Macintosh as well as Windows PC offers a
  combination of affordability, and software and
  hardware availability.
• Macintosh ???Windows ?????????????????The
  Macintosh platform is better suited for
  multimedia production than the Windows platform.
• Apple ?????????????????????????The hardware
  platforms provided by Apple are better equipped
  to manage both, sound and video editing.

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• .
• ???????????????????????????????Silicon Graphics,
  Sun Microsystems, ????????????Detailed and
  animated multimedia can also be created on
  specialized workstations from Silicon Graphics,
  Sun Microsystems, and even on mainframes

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• ????????????????????,???50?HP??100?CPU??????10?APP
  LE G5 20?CPU????????Softimage/xsi 4.0?3DMAX
  ?Maya????????Renderman?Mental-ray?Mayarender??????
  ?,????????????????????,???????????????????????????
  ??????,??????????????SONY????Betacam????,???Final
  cut pro?Shake3.0?Combustion????????
• ???????????,??????????????,???????????????????????
  ???,?????????,?????????????????????

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??Software

• ??????????????????????Multimedia software
  provides specific instructions to the hardware
  for performing tasks.
• ???????????????????Software tools are divided
  into production tools and authoring tools.
• ???????????????????????,?????????????????
• ??????????

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????????Creativity and Organizational Skills

• ?????????,??????????????????In a multimedia
  project, being creative implies knowledge of
  hardware and software.

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???Creativity

• 1.??????????Creativity is your most important
  asset.
• a) Creativity is difficult, if not impossible, to
  learn.
• b) If you have creative individuals in your team,
  reward them well.
• 2.???????????? Develop a sense of scope and
  content for the project.
• 3. ?????????,?????????? Dont be afraid to learn
  from existing projects.

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• ??
• ??????????????????,?????????????????????????????It
  is essential to develop an organized outline
  detailing the skills, time, budget, tools and
  resources needed for the project.

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Creativity and Organizational Skills

• ?????????????????????????????Assets such as
  graphics, sound and the like should be
  continuously monitored throughout the projects
  execution.
• ??????????????,???????????? A standardized
  file-naming procedure should be followed for
  precise organization and swift retrieval.

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?? Summary

• ?????????????????????????????The basic stages of
  a multimedia project are planning and costing,
  design and production, testing and delivery.
• ???????????????????,??????????????Knowledge of
  hardware and software, as well as creativity and
  organizational skills are essential for creating
  a high-quality multimedia project.

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Lesson 3-Multimedia Skills
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??verview

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Members of a Multimedia Team

• ????????????????????
• ???????????????????
• ?????????????????
• ?????????????????????

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??Members of a Multimedia Team

• ???????????A multimedia team consists of the
  following
• ????Project manager.
• ??????Multimedia designer.
• ?????Interface designer.
• ???Writer.
• ????Video specialist.

• ????Audio specialist.
• ??????Multimedia programmer.
• ??WEB???????Producer for the Web.
• ?????Computer programmers.

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?????????

• ????????The project manager is responsible for
• ??????????,???????The overall development,
  implementation, and day-to-day operations of the
  project.
• ???????????????The design and management of a
  project.
• ???????????Understanding the strengths and
  limitations of hardware and software.
• ?????????????Ensuring people skills and
  organizational skills.
• ????????????Conveying information between the
  team and the client.

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?????????
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???????

• http//www.ic01.com/dtt/tel1.asp
• http//amiee001.wealink.com/

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?????? Multimedia designer

• ???????????????????????????????,????????????????,
  ?????????????????????????????????

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?????? Multimedia designer

• ??????Multimedia designer - This team consists
  of
• ???????????????????????,????????,????????Graphics
  designers, illustrators, animators, and image
  processing specialists who deal with visuals,
  thereby making the project appealing and
  aesthetic.
• ???????????,???????????????,????????????Instructio
  nal designers, who make sure that the subject
  matter is presented clearly for the target
  audience.

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Roles and Responsibilities in aMultimedia Team

• ??????Multimedia designer - This team consists of
  (continued)
• ???????????????????,?????????,??????????Interface
  designers, who devise the navigational pathways
  and content maps.
• ?????????????,?????????,?????????????????????Infor
  mation designers, who structure content,
  determine user pathways and feedback, and select
  presentation media.

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• ???????????????,?????????????????????????????????
  ,????????????????????????,???????????????????????
  ?????????????????????????????????????????????????
  ??????????????????
• http//www.14178.com/bj/11/2/1281.htm

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Roles and Responsibilities in aMultimedia Team

• ?????????????????????
• ??????????An interface designer is responsible
  for
• ???????????Building a user-friendly interface.
• ??????????????????????????

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Roles and Responsibilities in aMultimedia Team

• ?????????A multimedia writer is responsible for
• ????,??,????????Creating characters, actions,
  point of view, and interactivity.
• ??????????Writing proposals and test screens.
• ?????????????Scripting voice-overs and actors'
  narrations.

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Roles and Responsibilities in aMultimedia Team

• ???????????A video specialist needs to
  understand
• ???????????The delivery of video files on CD,
  DVD, or the Web.
• ??????????How to shoot quality video.
• ????????????How to transfer the video
  footage to a computer.
• ?????????????????How to edit the footage down to
  a final product using digital nonlinear editing
  system (NLE).

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Roles and Responsibilities in aMultimedia Team

• ??????????? An audio specialist is responsible
  for
• ??????????Locating and selecting suitable music
  talent.
• ??????Scheduling recording sessions.
• ?????????????????????Digitizing and editing
  recorded material into computer files.

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Roles and Responsibilities in aMultimedia Team

• ?????????
• Multimedia programmer, also called a software
  engineer
• ??????????????????????????????????Integrates all
  the multimedia elements into a seamless project,
  using authoring systems or programming language.
• ???????????????????Writes codes for the display
  of multimedia elements, and to control various
  peripheral devices.
• ????????????????Manages timings, transitions, and
  record keeping.

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Roles and Responsibilities in aMultimedia Team

• ??Web???????Multimedia producer for the Web
• ?????????????????????Web site producers put
  together a coordinated set of pages for the Web.
• ????????????????They also co-ordinate updates and
  changes.

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?????(Easter Eggs)

• ?????(Easter Eggs)???????????????,????????????????
  ???,???????????????,?????????,????????????
• ????????????????????????????(???????)???,?????
  ??????????????????????????????????,???????????????
  ????????????(Easter Egg)?

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Windows98?????????????????

• Windows????????

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AutoCAD R14?? B????????????
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Norton AntiVirus 2000????????????