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Research Methods ????

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Research Methods What is research? Why research? Why learning research methods? What is research? Careful investigation, especially, of a scholarly or ... – PowerPoint PPT presentation

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Title: Research Methods ????


1
Research Methods????
2
  • What is research?
  • Why research?
  • Why learning research methods?

3
What is research?
  • Careful investigation, especially, of a scholarly
    or scientific nature
  • The process of thoroughly studying and analysing
    the situational factors surrounding a problem in
    order to seek out solutions to it
    (????????????????,??????????)
  • Re-search (search again!)

4
Why Research?
  • To make more accurate (??) decisions
  • To reduce personal bias when making decisions

5
INFORMATIONREDUCESUNCERTAINTY
?????? ??? Child-care Service?
6
The ultimate goal of Research
  • Explanation understanding
  • Answer questions
  • Solve problems

7
How problems are solved through research?
  • ????Information gathering
  • ???? secondary data
  • ???? preliminary data
  • Data ????????
  • ???? Information analysis

8
Why learning Research?
  • Manager???????????,???????
  • When buying research service, you need to judge
    the quality of the research

9
Types of research
  • ?????
  • Basic R. vs. Applied R.
  • ?????
  • Nature Science R vs. Social Science R
  • ?????
  • Report, Description, Explanation, Prediction,
    Control

10
Basic vs. Applied
  • Basic research ????
  • ????
  • TO EXPAND THE LIMITS OF HUMAN KNOWLEDGE
  • ????????????(Not directly involved in the
    solution to a problem)
  • Example
  • ???????????????EQ???
  • Location ?????????????

11
Basic vs. Applied
  • Applied research ????
  • ??????????????????????
  • ????????? (real-life problem)
  • ???????????
  • Answers relate to ACTIONS or POLICY
  • Example
  • ????McVeggie ??????????

12
Basic vs. Applied
  • ? problem solving
  • ? applied research is more directed to making
    managerial decisions(????)

13
Nature vs. Social
  • Nature
  • Longer history
  • More support
  • variables are more easy to measure
  • More rigorous procedures (???????,???????)
  • Social
  • Shorter history
  • Private sponsor
  • Variables are very abstract (??) hard to
    measure
  • Research subjects (human) are harder to control

14
The Purpose of Research
  • ??
  • ?????Reporting study
  • ??
  • ?????Descriptive study
  • ??
  • ????? Explanatory study
  • ??
  • ????? Predictive study

15
Report ??
  • ????????
  • ??????(i.e., ???? or ????),?????
  • ????,???????
  • Example
  • ????

16
?????
  • Descriptive study
  • ????????(??)???????
  • ????????????
  • Answer questions WHO, WHAT, WHEN, WHERE, HOW
    (sometimes)
  • Dont answer WHY!
  • ?????????
  • Example
  • ??????
  • ??????
  • ???????
  • ??????

17
Explanation ?????
  • Answer WHY HOW
  • ?????????,?????????
  • ?? v.s. ??
  • ?? v.s. ??
  • ????? VS. ????
  • ?????????(???/???)???
  • ??????

18
Prediction ?????
  • ?????? (cause effect)
  • ???????,????????????

19
Control ??
  • ???????
  • ????????,?????????????
  • Hard to achieve in social science

20
????
  • ?????????????,???????,????????,??????,????????????
    ????(p.10)

21
Business Research
22
Business Research
  • ??????????????,?????????,?????? (???)
  • The systematic and objective process of
    gathering, recording, and analyzing information
    to make business decisions (Zikmund).

23
  • Business research ?????????
  • Identifying SWOT
  • ??,??,?????????
  • ??????
  • ?????????????????????

24
  • Business research must be objective(??)
  • ??business research ???????????????????????????

25
When do we need to do business research?
  • Factors to consider
  • Time constraints????
  • Availability of data ??????
  • Nature of the decision?????
  • Benefits vs. costs?????

26
Do we have enough time?
????
No
Dont Do Business Research!
Yes
Availability of Data
?????data???answering question?
Yes
No
Is the business decision important?
Nature of the decision
No
Yes
No
Benefits vs. Costs
Is it worthy?
Yes
Do Business Research
27
Vale ????Cost ????research!
Costs
Value
  • ??????
  • ????Delay
  • ???????
  • ???????
  • ??????
  • ??????
  • Improved ??????
  • ? Higher Profits

28
Major topics for business research
  • General Business, Economic, and Corporate
    Research
  • Location ??
  • ????
  • ????
  • ????
  • ?????
  • Financial and Accounting Research
  • ????
  • ??????
  • Management and Organizational Behavior Research
  • Leadership style
  • ??????
  • ???????
  • Sales and Marketing Research
  • Market-share analysis
  • ???????
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