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Title: Slides/ 0107.06


1
Slides/0107.06
2
INTEL Upside Down/Post-Andy Beyond speed to
platforms of microprocessors software that
encompass new technologies devices (sounds like
gamechanging solutions to me) /Marketing
Ethnographers Engineers/De-centralize/Re-brandi
ng Intel Inside to Leap Ahead/Crappy food
to good food/Paul OtelliniSource BW Cover
Story, Intel Inside Out How Its Shaking Off
the Andy Grove Era, 0109.06
3
Tempo!70-10Boyd/O.O.D.A. Loops
4
70-10/Nebraska/Unk QB 643 yards K.State/ Linemen
spread wide/All legals go out for pass/Defenders
confused tire (Boyd/Tempo is not
speed/Re-arrange the mind of the enemyT.E.
Lawrence)/ By changing the geometry of the game,
and pushing the limits of space and time on the
gridiron, Mike Leach is taking Texas Tech to some
far out places. Michael Lewis (NY Times
Magazine, 12.04.05/ Mike Leach/ Texas Tech/ Mike
Leach/Texas Tech
5
Explode through the hole. Dont be timid. If
youre going to make a mistake, make it at full
speed. Charlie Weis, Notre Dame
6
Duh!More Hotels Try to Offer What Women Want
Headline, USA Today, 11.08.05
7
Duh!One of These 32-inch Flat-panel LCD
Televisions Is Specifically Designed for Women
Manufacturers Turn to Designs that Appeal to Both
Sexes Headline, Boston Globe, 1121.05

8
No Need for Economies of Scale Illinois Tool
Revs Up Innovation by Keeping Its 655 Units
Separate and Focused Headline, BW, 1031.05
(commodity producer RD 1 Top 100 patent
recipient66th in 04) (12B rev in 04 CEO
David Speer 80/20, focus, lean, customer
intimacy, more entrepreneurial, employee
participation)
9
Lousy industry Specialty (Ignored/No
competition) Smaller than competitors4
Traits Sweet spot Agility Discipline
FocusSource Alfred Marcus, Big Winners and Big
Losers The 4 Secrets of Long-term Business and
Failure
10
The slumping giant needs to put more pep in its
funds. But size remains a handicap. Fortune
on Fidelity Magellan/1128.05 (Theres a
practical limitation to running a fund of that
size.Chris Traulsen, analyst, Morningstar)
11
Hedge funds are leading a demand for companies
to sharpen their focus or break themselves up.
Headline, Financial Times, 1028.05
12
Beijing Rushes to Build World-class
Universities Headline, International Herald
Tribune, 1028.05Headline, same day China
Bank Becomes a Giant Worth 470 Billion
13
THE CUSTOMER IS GOD AND THE MARKET DECIDES
EVERYTHINGSource Banner, Hua Xin Dress Co,
Ltd., Rongcheng Industry Zone
14
When I climb Mount Rainier I face less risk of
death than Ill face on the operating table.
Don Berwick, Six Keys to Safer Hospitals A Set
of Simple Precautions Could Prevent 100,000
Needless Deaths Every Year, Newsweek (1212.2005)
15
Disclosure of Medical Mistakes Is Sought State
Legislator Wants Hospitals to Forfeit Fees
Headline, Boston Globe (1105.05)
16
The Trusted Advisor David Maister, Charles
Green, Robert Galford Four Types of
Relationship Service Offering-based,
Needs-based, Relationship-based,
Trust-basedClient-Advisor Relationship Subject
matter or Process expert, Subject matter expert
plus affiliated field, Valuable Resource, Trusted
Advisor
17
PSF, damn it!
18
There are people who prefer to say Yes, and
there are people who prefer to say No. Those
who say Yes are rewarded by the adventures they
have, and those who say No are rewarded by the
safety they attain. Improv Wisdom Dont
Prepare, Just Show Up, Patricia Ryan Madson (
yes I said yes I will Yes.James Joyce, Ulysses)
19
Just One Question!How likely are you to
recommend company/service to a friend or
colleague?/ Net promoter score Fred Reichheld
(Ad Age, 11.2005)
20
Excellence! The Basics, 1982-2005Tom
Peters/0106.2006
21
Excellence1982 The Bedrock Eight Basics 1. A
Bias for Action 2. Close to the Customer 3.
Autonomy and Entrepreneurship 4. Productivity
Through People 5. Hands On, Value-Driven 6. Stick
to the Knitting 7. Simple Form, Lean Staff 8.
Simultaneous Loose-Tight Properties
22
What is In Search of Excellence all
aboutPeople. Emotion. Engagement.
Empowerment. Caring.from Working master PP
Presentation/Leadership chapter/12.14.2005
23
  • Excellence2005 The Bedrock
    Bakers Dozen
  • 1. A Bias For Action Is Job One! (Construct a
    Discipline/Culture of EXECUTION!)
  • 2. DECENTRALIZATION! ACCOUNTABILITY! (Toms Top
    Two, 1965-2005.)
  • 3. Fail. Forward. Fast. (Reward Excellent
    Failures, Punish Mediocre Successes.)
  • 4. Metabolic Management Matters! (Hustle!
    Adapt! EAT CHANGE! Win the
  • O.O.D.A. Loop WarConfuse Your
    Competitors!)
  • 5. INNOVATE or Die. (Game-changers or Bust!
    Lead the Customer! Just Shout NO to
    Immitation!)
  • 6. A Damn Good Product. (Pursue Dramatic
    Difference.)
  • 7. A Damn Cool Product. (Design Rules!)
  • 8. Ride the Value Added Curve to the Sky! (Sell
    GamechangerSolutions Provide Scintillating
  • Experiences Become a Dream Merchant
    Strive to Be a Lovemark.)
  • 9. Relentlessly Pursue the Big Two Markets.
    (WOMEN Buy Everything
  • BOOMERS GEEZERS Have All the Money!)
  • 10. Best Talent/Roster Wins! (HR Rules!
    Everyone a Leader! Women Lead Best!
  • Weird Matters Most! A Workplace to Brag
    About! Educate for Creativity!)

24
Re-imagine! Speech Story Line in 100 Words or
Less Tom Peters/0106.2006
25
  • Re-imagine! Speech Story Line
    in 100 Words or Less
  • 1. Wildly altered context (technology,
    China-India, global terrorism, etc)
  • Only answer adaptive skills and
    bold-breathtaking innovation
  • (top-line focus rather than cost-cutting
    focus)
  • 3. Race way, way up the value-added curve
    (implemented game-altering solutions rather
    than services, experiences rather than
    transactions, and much more)
  • 4. As part of value-added exercise, pursue Ripe
    Enormous new marketsWomen, Boomers Geezers
  • 5. Radical (!!!) use of IS-IT
  • A Roster of Weird Wondrous Entrepreneurial
    Talent engaged
  • in Wow Projects
  • Metabolic Leadership (Passionate-Radical
    Leaders who instill a Discipline of Execution, a
    Quick Tempo-Adaptive Culture and
  • an appetite to Eat Radical Change for
    Breakfast)

  • (96 words by my count)

26
You Your calendarCalendars NEVER lie!!
27
The Healthcare27
28

Healthcare27 1. Fully utilize Physicians
Assistants to do routine work in a timely
fashion. (Doc in a Kiosk at WalMart is
great!) 2. Maximize Outpatient services! 3. Short
hospital stays work! 4. Support home care to the
max. (E.g., Declaration of IndependentsBeacon
Hill/Boston) 5. STOP THE 100K NEEDLESS
DEATHSmuch/most of the quality stuff is
eminently fixable. (Don Berwick for President!
AHA for Hall of Shame!) (Strong, vicious insurer
incentives!!!) 6. FLIP HC 177 DEGREES TO
EMPHASIZE PREVENTION WELLNESS. (Steps are
being taken but not enough. Med schools Awful!
Insurers Little better. Support for
appropriate-proven alternative therapies is an
important part.) (HUGE INCENTIVES FOR EFFECTIVE
WELLNESS-PREVENTION PROGRAMS-MEASURABLE
SUCCESSES.)
29

Healthcare27 7. Boomers will determine HCs
(very different?) future. (They are from a
different demanding planet compared to
yesterdays Oldsters.) 8. Focus on Women. (Its
my genericand correctrallying cry, and it
applies to HC in spades, women-as-patients-with
different-woes-than-men women-as-HC decision
makers at the consumerand commerciallevel.) 9.
Patient/Consumer-driven may be a buzz phrase
bandied about all to easily but it is true.
(And changes the game.) 10. Reduce incentives for
unnecessary tests. (Malpractice caps would help,
though the issue is complex. Insurers-HMOs doing
so-so on this.) 11. OUTCOME-BASED MEDICINE IS A
MUST! (There is a long, long way to go!) (Measure
until youre blue in the face!) 12. Science-based
medicine is a terrific idea!! (Many therapies
unproven scientifically, uneven in application
when proven.)
30

Healthcare27 13. Over the next 5-25 years, the
Life Sciences Revolution will make the likes of
the info revolution look like small beer. (Get
ready.) 14. Radical increase in best practices
utilizationinculcate in Med school! 15. school
revolution imperativeoutcome-based medicine,
abiding emphasis on Wellness Prevention,
etc. 16. Get info to Patients! (HIPAA mostly
good.I wanna see my records!) (Detailed
hospital-by-hospital, disease-by-disease,
doc-by-doc success records a must despite
controversy.) 17. Upgrade IS-IT in the entire
system, starting with acute-care institutions.
(Current grade D-.) (Winners include Indiana
Heart Hospital Inova Fairfax Heart
Institute.) 18. Healtheon WebMD-like (if it had
worked) mega-, integrated-info network
will-should emerge. (A healthcare Google?) 19.
MOVE HEAVEN EARTH TO IMPLEMENT ELECTRONIC
MEDICAL RECORDS. NOW
31

Healthcare27 20. By hook or by crook, something
approximating basic universal care, starting
with kids50 state partial experiments is a help
some are quite far along. (Market-based as much
as possiblebut this is far from a perfect
market.) 21. Deal with the enormous HMO I want
my doc perception problem. (Fact MARCUS WELBY,
STATISTICALLY, AINT THAT GREAT A HEALER IN
TODAYS HIGH SCIENCE WORLD! Incidentally, same
perception problem re Congress, schools. My
Congressman is great, Congress has 434 other
crook-clowns. My kids school is good, the
system is awful.) 22. Blitzkrieg of
Patient/Customer/Citizen education (eg re
outcomes-based HC Get the most for your HC
dollar). (Corporate cuts should motivate
this.) 23. Healing-centric care supported.
(E.g., Planetree modelreduces future
problems.) 24. Emphasize front-to-back customer
care practicescuts waaaaay down on malpractice
claims among other things.
32
Healthcare27 25. Specialization in acute care
works wonders, regardless of howls! (E.g.,
Shouldice/hernia repair.) 26.Shorten the FDA
approval process. (Tom, age 63, wants the good
new stuff and will accept associated risk so
will most boomers-geezers.) 27.DONT MESS AROUND
WITH H5N1/AVIAN FLU!
33
THE LEADING EDGE IS RAZR-THIN Motorolas Cool
Phone Has Samsung and Other Rivals in Hot
Pursuit Headline, BW, 1205.05
34
This adolescent incident of getting from
point A to point B is notable not only because
it underlines Grants fearless horsemanship and
his determination, but also it is the first known
example of a very important peculiarity of his
character Grant had an extreme, almost phobic
dislike of turning back and retracing his steps.
If he set out for somewhere, he would get there
somehow, whatever the difficulties that lay in
his way. This idiosyncrasy would turn out to be
one the factors that made him such a formidable
general. Grant would always, always press
onturning back was not an option for him.
Michael Korda, Ulysses Grant
35
Boomers/60/ States Rush to Lure Wealthy
Retirees. Start The senior sweepstakes kicks
into high gear this weekend as the first baby
boomers turn 60 and states, cities and small
towns mount ad campaigns to attract up-and-coming
retirees and their spending power. Headline,
AOL News,12.31.05 Developing Nations Lure
Retirees, Raising Idea of OutsourcingBoomers
Golden Years Headline, WSJ, 11.14.05
36
US Airways Group eliminated health coverage
for 28,000 employees and 10,800 retirees late
last year. But the financially ailing airline had
already guaranteed departing CEO David Siegel and
his family medical coverage for life. Wall
Street Journal, p1, Section B, 1219.2005
37
TV is not dead, but if youre going to do TV,
you have to create stuff that people seek out.
Just because you buy 30 seconds doesnt mean
youll have an impact. You have to do
something remarkable with it. David Lubars,
Creative Director, BBDO (USA Today/1219.2005)
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