Under Armour do Brasil

1
Under Armour do Brasil

• Ryan Broz
• Kristen Consolo
• Caroline Gardner
• Alan Loprete
• Philip Ng

2
The Challenge

• The time between 500M and 1B is a weird
  timea dead zone.its the Bermuda Triangle for
  apparel companies. Companies get caught.
• - Kevin Plank, CEO, Under ArmourJanuary 2010

3
I WILLeu vouPROTECT THIS HOUSEproteja esse
corpo
4
Why Brazil?

• Stability of Political System
• Independent Central Bank committed to fighting
  inflation
• Growing middle class with expendable income
• Member of MERCOSUR
• Upcoming mega sports events indicate continued
  trade liberalization

5
Under Armour do Brasil, Ltda.

• Structure
• Limitada
• Operations
• Rio de Janeiro and Sao Paulo
• Local Sales Force
• 3rd Party Distribution
• Marketing Strategy

6
Under Armour do Brasil, Ltda.
7
Under Armour do Brasil, Ltda.

• Structure
• Limitada
• Operations
• Rio de Janeiro and Sao Paulo
• Local Sales Force
• 3rd Party Distribution
• Marketing Strategy

8
Projected Financial Impact on UA

• Forecasted Annual Revenues in 2015
• BRL 155.2M
• Forecasted Annual Profit in 2015
• BRL 11.2M
• Estimated Market Share by 2015
• .07 (10 annual growth of market share)
• Full recovery of initial 20 - 25M investment by
  2014

9
One Billion.We Will.