Title: UPnP
1UPnP Implementers Corporation
Karen M. Stash President UPnP Implementers Corp
2UPnP Implementers Corporation (UIC) Goals
- Manage the UPnP certification process
- Own and protect the UPnP logo
- UPnP is a certification mark of the UPnP
Implementers Corporation
3What is the UIC?
- A legal corporation
- Non-profit status
- Managed by a Board of Directors (BOD)
- BOD is composed of individuals from different
companies - Companies are Steering Committee companies
4How does the UIC relate to the UPnP Forum?
- UPnP Forum
- Is an unincorporated entity
- Selects the standards to be written
- Develops and approves the UPnP standards
- UIC
- Certifies devices that implement correctly the
complete standard adopted by the UPnP Forum
5Why not have the Forum certify devices?
- UIC is an independent corporation
- Certification is done by a third party
- Since UIC is incorporated, it can
- Own the logo
- Protect the logo
- Manage the certification process as a business
6UIC Structure
- UIC composed of 6 Board members from 6 different
companies - UIC has an independent Executive Director and
administration company that - Certifies devices
- Manages finances (collects annual dues, maintains
tax exempt status) - Assists with marketing/PR of the UIC
7UIC Management
- UIC BOD meetings occur every 2 months
- Conference calls occur in-between face-to-face
meetings, as needed - Marketing calls to discuss upcoming
conference/trade shows - Legal calls to discuss certification mark issues
8Benefits of UIC Membership
9Benefits of UIC Membership
- Access to UPnP certification test tool and
certification process - Ability to use the UPnP logo and the
UPnP-certified phrase on certified products - One free support call about test tool
- Access to UIC-sponsored trade shows
- Leveraging of UICs assets
101. Meaning of Certification
- Independent acknowledgement of passed test log
- Ability to call your device a UPnP device or
UPnP-certified - Ability to use the UPnP logo on device and
associated marketing material
11Overview of Certification Process
- Implement a UPnP standard created by the UPnP
Forum - Any Forum member company can implement a standard
- Test the implementation against the certification
test tool - Submit the passed results to UIC
- Receive the UPnP certification
12How does one get access to standard?
- Standards are available on UPnP Forum web site
- Implementer of standard needs to be Forum member
- Forum membership is free
13How does one get access to Certification Test
Tool?
- Join the UIC
- Any Forum member can join
- Go to www.upnp-ic.org
- Complete UIC Membership Application
- Send in
- Signed application
- 5000 annual fee
- Certification test tool is posted on UIC web site
14Preparing for Certification
- For pre-certification purposes, certification
test tool is posted on UPnP Forum web site - Plug fests occur
- Hosted by Forum member companies
- Certification test tool support via Microsofts
Product Support and Services team, including one
free call to PSS for UIC members
15How Quick is the Certification Process?
- Once passed test log and 2000 per device
registration fee has been received by UIC,
certification takes about 2 days - Certified device has option of being posted on
UICs list of certified devices - Marketing benefit
16Benefits of UIC Membership
- Access to UPnP certification test tool and
certification process - Ability to use the UPnP logo and the
UPnP-certified phrase on certified products - One free support call about test tool
- Access to UIC-sponsored trade shows
- Leveraging of UICs assets
172. Why is the logo important?
- Differentiates your products
- Shows third party certification of the product
18Certification Mark Protection
- Mark has been filed in 24 countries
- UIC has defended against inappropriate use of
mark - Contacted companies that have used mark in
product names - Contacted companies with incorrect use of mark in
marketing literature - UIC has published guidelines to assist with
correct mark usage - UIC watches filings of marks similar to UPnP mark
19Countries Where Mark is Filed
- Argentina
- Australia
- Benelux
- Brazil
- Canada
- China
- Columbia
- France
- Germany
- India
- Italy
- Japan
- Korea
- Mexico
- Russia
- Singapore
- Spain
- Sweden
- Switzerland
- Taiwan
- UK
- USA
20Benefits of UIC Membership
- Access to UPnP certification test tool and
certification process - Ability to use the UPnP logo and the
UPnP-certified phrase on certified products - One free support call about test tool
- Access to UIC-sponsored trade shows
- Leveraging of UICs assets
213. Free Support Call for Test Tool
- UIC members contact UIC Executive Director
- Call is placed to Microsofts Product and Support
Services - Call can be used by anyone in company
- Annual benefit
22Benefits of UIC Membership
- Access to UPnP certification test tool and
certification process - Ability to use the UPnP logo and the
UPnP-certified phrase on certified products - One free support call about test tool
- Access to UIC-sponsored trade shows
- Leveraging of UICs assets
234. Access to UIC-sponsored Trade Show Events
- CES 2003 presentation
- CES 2004 presentation, booth, panel discussion
- IDF 2003
- WinHEC 2003 presentations and booth
- Connectionspanel session and shared booth
- EHExpo 2003 booth
24Other Shows UIC will consider
25Opportunities at Shows
- Shared booth space
- Demonstration of certified products
- Chance to attend/participate in panel
discussions/stage presentations
26Benefits of UIC Membership
- Access to UPnP certification test tool and
certification process - Ability to use the UPnP logo and the
UPnP-certified phrase on certified products - One free support call about test tool
- Access to UIC-sponsored trade shows
- Leveraging of UICs assets
275. Access to UIC Marketing Assets
- Get product listed on UIC certified device page
- Get highlighted on UIC main web page under New
Products of the Month - Obtain access to and be showcased in UIC
newsletter
28Status of UIC
29Members and Devices
- 45 certified devices
- 9 Pending certified devices
- 31 members
30UICs Opportunities for Growth
- Number of UPnP standards is increasing
- Forum membership is increasing
- Market share of certified gateways and AV devices
is increasing - UIC message is being broadcast more
- More UIC presence at trade shows
- UIC press releases/newsletters
31What are you waiting for?Join the UIC!!
32For the interconnected lifestyle