Team Stravinski

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Cirque du SOleil
Team Stravinski Spring 2008
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Team Stravinski Spring 2008
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History

• Cirque du Soleil was formed in 1984
• Laliberte creative production
• Gautier partnerships and financing
• 1984 73 employees
• 1984-1989 played 270,000 people a year
• 1990, tried decentralizing
• 1998, Laliberte bought out Gautiers half
• 2001, 2100 employees worldwide

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Product

• Circus like experience
• Entertainment
• Live performance
• Complimentary products

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Complementary products

• Film
• DVD
• Books
• Spas
• Complex cirques
• Boutiques

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Strategy

• Differentiation
• Innovation
• Exceptional casting
• Global presence
• High quality
• Acceptable Cost

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Structure and support

• Working conditions
• Training
• Excellent catering
• On tour conditions
• Personal development

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Competitve Advantage

• Brand recognition
• Focused vision
• Exceptional casting
• Resources
• Mindful of globalization
• Acceptable cost

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Challenges

• Attracting talent
• Growth
• Competition
• Pricing
• Diversification

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Conclusions

• Diversification
• Product localization
• Laliberte vision
• Artistic values
• Casting
• Training/Education

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Today

• 4000 employees, including 1000 artist
• 80 million spectators, 200 cities, 5 continents
• Website casting section
• Partners to create concerts and products
• Launched over 2000 products
• Canada pavilion World Exposition in China 2010
• New show at Kodak Theatre in 2010

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Questions