Chapter 12: Conclusion Growth trajectories with integrated Business GIS - PowerPoint PPT Presentation

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Chapter 12: Conclusion Growth trajectories with integrated Business GIS

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Chapter 12: Conclusion Growth trajectories with integrated Business GIS Getting to Know ESRI Business Analyst Fred L. Miller, PhD Murray State University – PowerPoint PPT presentation

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Title: Chapter 12: Conclusion Growth trajectories with integrated Business GIS


1
Chapter 12 Conclusion Growth trajectories with
integrated Business GIS
  • Getting to Know ESRI Business AnalystFred L.
    Miller, PhDMurray State University

2
Growth trajectories with integrated business GIS
  • This presentation covers two business GIS growth
    strategies.
  • Strategy 1 Leveraging the resources of the
    current Business Analyst suite
  • Strategy 2 Growth trajectories beyond current
    Business Analyst applications

3
Leveraging the resources of the current Business
Analyst suite
4
Leveraging the resources of the current Business
Analyst suite
  • Increase the use of Business Analyst by
    expanding
  • Current tools in current operations
  • geographic growth, market penetration, product
    line expansion
  • Current tools in new operations
  • advanced Huff model, new profiles, refine sales
    territories
  • New tools in current operations
  • direct marketing, profiling and prospecting
  • New tools in new operations
  • server technologies, e-commerce, data integration

5
Growth trajectories beyond current Business
Analyst applications
6
Growth trajectories beyond current Business
Analyst applications
  • Expand beyond Business Analyst by implementing
  • New Business Analyst applications
  • Business continuity planning
  • Sustainability assessment and reporting
  • Specialized business GIS
  • advanced vehicle routing systems
  • facilities management
  • Enterprise GIS
  • integration with ERP and/or CRM systems
  • enhanced business Intelligence system

7
A comprehensive map for business GIS growth
8
Comprehensive business GIS growth
  • When integrated, these strategies maximize the
    return of the business GIS investment by
  • Leveraging existing capabilities to the fullest
  • Guiding enterprise growth with spatial
    intelligence
  • Integrating business GIS with enterprise IT
    systems
  • Enabling enterprise growth in Web 2.0, GeoWeb,
    and e-commerce technologies

9
Chapter 12 Conclusion Growth trajectories with
integrated Business GIS
  • Getting to Know ESRI Business AnalystFred L.
    Miller, PhDMurray State University
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