International Business Presentation

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By studying and preparing to adapt to a culture
in another country, people can participate and
benefit from doing business there.
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• To explain how social institutions can help
  people adapt to a new culture
• To identify ways to overcome stereotyping and
  cultural bias
• To discuss how preparation and participation help
  improve cultural literacy

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The ability to adapt to cultural differences
promotes personal and professional growth.
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the organizations that represent the patterns of
activity that express the culture of a country
socialinstitutions
cultureshock
a reaction that newcomers to a culture may
experience
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a set of cultural attitudes that include the
beliefs, values, and assumptions that people
carry with them throughout life
culturalbaggage
culturalbias
a preconceived attitude of favoring or disliking
a particular culture
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the practice of identifying a person or group by
a single trait, or as a member of a certain group
instead of as an individual
stereotyping
the belief that ones own culture is better than
all other cultures
ethnocentrism
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Social Influences in Cultural Adjustment

• How do you adjust to a new culture?

Identify the social institutions of the country.
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Social Institutions

• The first step of adjusting to a culture is to
  identify the social institutions.

social institutions the organizations that
represent the patterns of activity that express
the culture of a country
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Social Institutions
EducationalSystems
ReligiousOrganizations
Degrees ofMobility
Basic Types ofSocial Institutions
ClassSystems
Gender Roles
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Educational Systems

• Some cultures favor males over females.
• In some cultures, only wealthy people have access
  to education.
• In many countries, only very successful students
  have access to higher education.

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Religious Organizations

• In a country where children attend religious
  ceremonies, religious influence lasts.
• Some countries are ruled by a religious legal
  system.
• Religious leaders may have political influence in
  some countries.

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Gender Roles

• Many cultures favor men over women in the
  workplace.
• Gender roles affect methods of parenting,
  housekeeping, and daily family activities, as
  well as how people conduct business.

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Class Systems

• In a nation where class differences are strong,
  people in the upper class have better access to
  education, work opportunities, and the legal
  system.

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Class Systems

• In countries such as the United States, moving
  upward socially or economically is possible for
  more people.

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Degrees of Mobility

• In a country with high mobility, people can
  relocate easily and find a new home or job.
• In a region with low mobility, most people live
  and die close to where they were born.

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Overcoming Culture Shock

• Culture shock may include

culture shock a reaction that newcomers to a
culture may experience

• Being uncomfortable
• Being afraid
• Feeling resentment
• Being intrigued

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Overcoming Culture Shock
CulturalBaggage
Roadblocks to Adjusting to CultureShock
CulturalBias
Stereotyping
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Overcoming Culture Shock
Recall What reactions can be roadblocks to
overcoming culture shock?
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Cultural Baggage

• Cultural baggage may include religious attitudes
  or dining habits.

cultural baggage a set of attitudes that include
the beliefs, values, and assumptions that people
carry with them throughout life
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Cultural Bias

• For many years, a number of U.S. citizens had a
  negative cultural bias toward Japan and Germany,
  due to World War II.

cultural bias a preconceived attitude of favoring
or disliking a particular culture
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Stereotyping

• If you believe that all Italians are romantic,
  you are stereotyping.

stereotyping the practice of identifying a person
or group by a single trait, or as a member of a
certain group instead of as an individual
Not all people in any one group are the same.
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Cultures Connect in Australia
Meeting and Greeting Shake hands at the
beginning and at the end of a meeting. Avoid
overused Australian terms. Business Etiquette
Arrive on time for meetings. Do not emphasize
your education or achievements. Business Dress
Wear conservative attire. Men wear ties and dark
suits. Women wear dresses or dark suits.
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Communication Skills

• If you apply communication skills in a new
  country, people may respond favorably.

• Learn basic phrases.
• Learn correct gestures.
• Understand the correct body language.

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Participating in Another Culture

• These concepts vary from country to country

Concepts of Time
Directness in Communication
Achievement and Work
Job Prestige
Change
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Concepts of Time

• Many cultures do not engage in multitasking, such
  as in the United States.
• Moving quickly can seem abrupt in some countries.

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Concepts of Time

• Some cultures value leisure time.
• In some countries, people take a siesta after
  lunch.

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Concepts of Time

• Calendars and holidays vary by culture and the
  prevailing religion in the country.
• When visiting another country, expect to adjust
  to different work times, work days, and work
  weeks.

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Telling Time Globally There are different ways
to tell time around the world. Many countries use
military time, e.g., 200 P.M. is 1400 (fourteen
hundred).
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Directness in Communication

• In some countries, businesspeople engage in
  pleasant conversation over a drink or food before
  focusing on business.
• Forcing a point is considered rude in some
  cultures.

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Achievement and Work

• In Germany relationships and leisure time are
  valued.
• In the United States an impressive résumé is a
  major career asset.

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Job Prestige

• Manual labor may be disdained by people in some
  countries.
• Job prestige may come through working with ones
  mind, even when physical jobs may pay better
  wages.

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Change

• Tradition is very important in many cultures.
• In traditional cultures change must be
  implemented slowly and carefully.

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Cross-Cultural Literacy

• If you can prepare yourself for cultural changes,
  you are beginning to develop cross-cultural
  literacy.
• Cross-cultural literacy is a skill that makes you
  a more valuable employee.

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Cross-Cultural Literacy

• You can develop cross-cultural literacy by
  eliminating ethnocentrism from your thinking
  processes.

ethnocentrism the belief that ones own culture
is better than all other cultures
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Cross-Cultural Literacy

• A culturally literate person replaces the idea
  that one culture is better with the idea that all
  cultures are different.

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Cross-Cultural Literacy
Question In what ways are ethnocentrism and
cultural bias similar and different?
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Exploring Cultures

• You can explore a culture by enjoying the
  following activities

• Music
• Art
• Literature
• Architecture

• Foods
• Holidays
• Religious events
• Patterns of living

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Exploring Cultures

• Ask questions.
• Notice cultural differences without judging them.
• Participate in the activities that make the new
  culture rich.

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2.2

1. What are some social institutions present in a
   culture?

educational systems, religious organizations,
gender roles, class systems, and degrees of
mobility
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2.2

1. What attitudes can prevent overcoming culture
   shock?

cultural baggage, cultural bias, and stereotyping
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2.2

1. What cultural concepts should you consider when
   adjusting to and participating in new cultures?

concepts of time, directness in communication,
achievement and work, job prestige, and change
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