3rd Global Oil

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3rd Global Oil Fats ForumAmerican Palm Oil
CouncilOctober 2003The New Canadian Food Label
on Packaged Foods A Canadian Consumer
UpdateSusan RobertsNational Project
Co-ordinator Healthy Eating is in Store for you
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Nothing new about Food Labels!!

• London Daily telegraph July 16 2002
• Archeologists have discovered one of the
  earliest examples of the marketing mans craft on
  a label on jar of Roman fish past.. First century
  tunny fish relish shipped from Spain to a fort
  on the northernmost edge of the Roman empire
  excellent and top quality are still clearly
  visible on the clay label

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Presentation Summary

• 1. Canada new label laws - They are Here!!
• 2. What they say The changes
• 2. Education program - Making a Difference
• 3. Consumer feedback Seems to be working

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Hear ye Hear ye!The Gazette 2 is out!Health
Canada Regulations for nutrition information on
the packaged food labelPublished January 1,
2003web location http//canadagazette.gc.ca/part
II/2003/20030101/html/sor11-e.html
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THE Health Canada KEY MESSAGES

• Easier to find, Easier to read, on more foods.
• 2. Use Nutrition Facts, list of ingredients and
  nutrition claims to make informed food choices.
• 3. Nutrition Facts are based on a specific amount
  of food - compare this to the amount you eat.
• 4. Use Daily Value to see if a food has a lot
  or a little of a nutrient.

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Health Canada Nutrition labelling Toolkit
www.healthcanad.ca/nutrtionlabelling
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The Label Calories 13 nutrientsnow
mandatory was voluntarynote trans and sats fats
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Serving size

• the specific amount of food listed under the
  Nutrition Facts title
• all nutrient information is based on this amount
  of food
• listed in common measures you use at home

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Daily Value
can make it easier to compare foods helps you see if a food has a lot or a little of a nutrient provides a context to the actual amount of a nutrient
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• Use Daily Value to see if a food has a lot or a
  little of a nutrient
• The actual numbers can be confusing, for example
• 2 mg of iron seems small but it is 15 of the
  Daily Value for iron
• 110 mg of sodium seems large but it is only 5
  of the Daily Value for sodium
• Daily Value makes it easy to see if there is a
  lot or a little of a nutrient without having to
  do any math.

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The CDN RequirementsBased on a 2000 calorie diet

• Calories NA
• Fat (g) 65 g
• Saturated fat and trans fat (g) 20 g
• Cholesterol (mg) 300 mg
• Sodium (mg) 2400 mg
• Carbohydrate (g) 300 mg
• Fibre (g) 25 g
• Sugars (g) NA
• Protein (g) NA
• Vitamin A (RE) 1000RE
• Vitamin C (mg) 60 mg
• Calcium (mg) 1100 mg
• Iron (mg) 14 mg

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• List of ingredients
• all of the ingredients for a food are listed
  by weight, from the most to the least (the
  ingredient that is in the largest amount is
  listed first)
• is present on pre-packaged foods
• is a source of allergy information
• is a source of certain nutrient information

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• Nutrition claims Nutrient and Health claims
• regulated statements made when a food meets
  certain criteria
• optional, so may be found only on some food
  products
• often on the front of food packages
• a quick and easy way to get information about a
  food

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Nutrient claims Decrease the amount of certain
nutrients
Free none or hardly any of this nutrient an example is sodium free
Low a small amount an example is low fat
Reduced at least 25 less of the nutrient than a similar product example is reduced in Calories
Light used on foods that are reduced in fat or reduced in Calories
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Nutrient claims Increase the amount of certain
nutrients
Source contains a useful amount of the nutrient an example is source of fibre
High or good source contains a high amount of the nutrient an example is high in vitamin C
Very high or excellent source contains a very high amount of the nutrient an example is excellent source of calcium
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Nutrient claims and SFA

• Free of SFA lt.2g SFA and lt.2g trans
• Low in SFA 2g or less of SFA and trans
• Reduced in SFA 25 less SFA than origin
• Lower in SFA 25 less SFA and the content
  of trans is not higher

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Nutrient Claims - Trans Fat

• Free of trans lt.2g trans
• Reduced in trans 25 less trans origin
• Lower in trans 25 less trans and the SFA
  is not higher

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Health Claims

• Health claims describe a relationship between a
  food or a
• nutrient and a health condition and are
  restricted to these
• four health conditions
• Heart disease
• Certain types of cancer
• Osteoporosis
• High blood pressure
• Claims relating to dental caries/cavities may
  also appear on foods such as sugar-free
  gum/candies.

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Example Nutrition Claim (health and nutrient
claim) A healthy diet low in saturated and
trans fats may reduce the risk of heart disease.
(Naming the food) is free of saturated and trans
fats.
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Healthy Eating is in Store for YouTMHESY for
short!

• Co-sponsored by Dietitians of Canada and Canadian
  Diabetes Association
• Made possible through the Health Canada National
  Diabetes Strategy.

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Project Objectives

• Consumers will develop and/or enhance label
• reading knowledge and skills
• Consumers will apply knowledge to select
• healthy food choices
• DC and CDA recognized as trusted sources of
• labelling information

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Healthy Eating is in Store for You in other
words..

• In an enabling environment the HESY resources
  will assist consumers in making healthy food
  choices through better use of the nutrition
  information on the NEW food label on packaged
  foods.

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HESY Target Audience

• Adult women with families
• Low income Canadians and those with low literacy
• Seniors on limited and fixed incomes
• Those with or at risk for type 2 diabetes
• Intermediary targets community health educators
  (CHE), manufacturers, grocery retailers

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HESY Features

• Web enabled
• Community based and/or point of purchase
• Useful for those with literacy challenges
• Teach application of knowledge
• Available in French English
• Comprehensive evaluation

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OVERVIEW HESY Educational Resources
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FIVE Project Outputs

• Environmental Scan
• A web site which includes
• Interactive Inventory
• Virtual Grocery Store and more
• Resource Kit
• Retailer focused document

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ENVIRONMENTAL SCANcompleted February 2002

• A Search for resources/ information on nutrition
• labelling (US, Canada, UK, France, Australia,
  New
• Zealand and Japan).
• The findings
• Very little evaluation, limited creativity
• Limited use of Internet as a learning and
  teachingmedium, most web enabled resources had
  high to very highliteracy level.
• Informed the HESY project development

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Development process

• Environmental Scan and Canadian consumer data
• Creative development team
• Resources and web site Sub-committee
• Advisory Committee
• Focus testing
• Final resources

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Web Sitewww.healthyeatingisinstore.ca
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OVERVIEW HESY Resource Kitdownload
fromwww.healthyeatingisinstore.ca
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Materials galore!

• Instructor materials
• Instructors Guide
• Advertising flyer
• Overview flyer
• Overview PowerPoint presentation

• Consumer materials
• 6 Fact Sheets
• 4 FAQ Sheets
• 8 Activity Sheets
• Consumer brochure

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Instructors Guide
Instructors Guide
Instructors Guide Module 1 (60
minutes) Introducing the nutrition information on
food labels Module 2 (90 minutes) Reading the
Nutrition Facts table Module supplement
(diabetes) Additional resources for instructing
people with diabetes
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Instructor Sheets

Ready-to-print overheads 1. Learning outcomes 2.
Look at the label 3. All about health claims 4.
The Nutrition Facts table 5. The importance of
nutrients 6. Get less or get more 7. Serving
size 8. Grocery cart
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Fact Sheets
6 Fact Sheets introduce consumers to

• Nutrients
• Health claims
• Nutrient content claims
• Ingredient list
• Nutrition Facts table
• Daily Value
• Serving size

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Activity Sheets
1. Figure out the Facts 2. Figure out the Facts
(blank) 3. Compare foods using Daily Value 4.
Compare foods using Daily Value (blank) 5.
Serve it up or serve it down For people with
diabetes 6. Plan meals with carbohydrate in
mind 7. Compare the facts for carbohydrate 8.
Carbohydrate counter for serving size
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FAQ Sheets
1. Nutrient content claims 2. Words to watch for
(on the ingredient list) 3. The importance of
nutrients For people with diabetes 4. Sugar
claims
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Consumer Brochure
Consumer brochure summarizes

• 3 parts of the label Nutrition Facts table,
  claims, ingredient list
• Reading the Nutrition Facts table

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ADD VALUE THROUGH IN-STORE NUTRITION EDUCATION

• Interviewed retailers and manufacturers
• Add Value promotes opportunities and benefits
  for grocery retail managers to partner with
  community health educators (including dietitians,
  diabetes educators and home economists).
• Two releases January 20, 2003 and April 2003
• The releases are available on the web site

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OVERVIEWHESY Evaluation The Consumer
Perspective
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Add Value Through In-store Nutrition Education
Survey showed
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Resource Kit Evaluation

• Focus groups
• Structured questionnaire
• Results by target groups
• Re-visit participants 6 months post- focus group

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Focus Group Did we reach our target?
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Focus Group Did we reach our target?
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Focus Group - Did we reach our target?
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DID THE RESOURCE KIT WORK?
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(No Transcript)
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(No Transcript)
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Label Reading Savvy

• 86 felt important to review nutrition
  information before buying
• 73 said nutrition information on food helped
  them make purchase decisions
• 80 felt comfortable using labels to compare 2
  products

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How are we doing with the web based resources?

• Web site on-line surveys on each web page
• Web site has over 5,200 hits per day
• Virtual Grocery Store is the most frequently
  visited and game scores are recorded and reported
  weekly
• Second most frequently visited is Whats
  Happening?

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HESYWhat to Expect on Evaluation

• By February 2004 - Final Evaluation
• Process Evaluation
• Success of the partnership between DC and CDA
• Satisfaction of the projects 9 collaborators
• Outcome Evaluation
• effectiveness of the 5 outputs

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HESY Dissemination Strategy
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Dissemination Strategy

• Dietitians of Canada (DC) electronic newsletter
  and monthly update from June, 2001
• Mailing re the website to DC Canadian Diabetes
  Association membership - March, 2003, June 2003
• Collaborators sent all communication pieces to
  distribute through their networks and have linked
  to HESY web site
• Linked to Health Canada labelling website
• Workshops and conference presentations
• Canada News wire - Grocery Basket Makeover
• with pickup by magazine, radio, TV and dailys

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Top Ten food label questions asked by consumers

• 10. Is a serving size the same as what I eat?
• 9. Is DV an abbreviation for Diovol?
• 8. What is the difference between fat and
  calories?
• 7. Why are the letters on the food labels
  bigger in the US?
• 6. Does Cholesterol have trans fats?
• Why doesnt the label say white sugar?
• 4. Are trans fats good for you?
• 3. Can you make the food label edible some how?
• 2. Why are there no shreddies in the US?
• Can you come grocery shopping with me?

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www.healthyeatingisinstore.ca
THANK YOU!