Web Search and Advanced Internet Services

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Web Search and Advanced Internet Services

• 290N Class Introduction
• Tao Yang, 2014

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Introduction

• Web Search/Traffic
• User interests
• Web content
• Importance of search engine traffic
• Online advertisement
• Class Topics

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Internet Users
4
Sales of Mobile Devices/PCs
http//www.businessinsider.com/the-future-of-mobil
e-deck-2012-3?op1
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More Mobil Search (2012 Survey)
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Users Interests
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Content trend and ownership
Ramakrishnan and Tomkins 2007

• Content consumption is fragmenting nobody owns
  more than 10 of WW PVs
• No single place will own all the content

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Web Search Engine Market in USA (Jan 2012)

• Google 66.2
• Bing 15.2
• Yahoo 14.1
• Ask 3
• AOL 1.6

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Search Traffic is Important for Business
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2012 Survey Web Search Importance for Business
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Online advertising market, Worldwide
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Search query
Ad
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Questions

• Do you think an average user, knows the
  difference between sponsored search links and
  algorithmic search results?

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Course Objectives

• Practice and experience for building search
  services and developing related mining
  applications
• Broad topics in web mining and search engines,
  advertisement
• Algorithms System support
• Workload
• 1 take-home exam
• Group project (2 persons).
• paper reviewing and presentation
• Implementation/evaluation. Report.
• 2 group HW exercises (Lucene/Solr search, Hadoop
  log analysis)

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Course Topics

• Web Search
• Indexing, Compression, and Online Search
• Ranking methods with text/ link/click analysis.
  Machine learning.
• Text Mining
• Duplicate analysis. Text Categorization and
  Clustering
• Recommendation
• Advertisement
• Systems Support
• Online servers and offline computation.
  MapReduce.
• Caching. Crawling and document parsing.
• Open source systems

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Expected Work

• Tentatively Project 50. Take-home exam 40. 10
  HW exercise.
• Timeline
• Jan 29 1-page project proposal (plain email
  text).
• Jan 30-Feb 6
• Meet with me and select paper(s) for
  reviewing.
• Demo for HW 1
• Feb 15 week
• Project progress related papers presentation
• Feb 27. HW2
• Then schedule second meeting with me on HW2 and
  proj
• March 15 week or earlier
• Project demo/interview
• Final project slides/report.
• Take-home exam. Problems based on class
  presentation/references/HW.

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References

• Christopher D. Manning, Prabhakar Raghavan and
  Hinrich Schütze (MRS), Introduction to
  Information Retrieval, Cambridge University
  Press. 2008.
• Search Engines Information Retrieval in Practice
  by
• Croft, Metzler, Strohman (CMS)
• Addison-Wesley, 2010
• Selected papers
• www.cs.ucsb.edu/tyang/class/290N13

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Class Computing Resource

• Triton supercomputer accounts
• Week 2 (Jan 13).Get a class account in Triton by
  emailing your name, UCSB email, and ssh public
  key with subject "CS290N ssh key"
  to scc_at_oit.ucsb.edu . Instructions on generating
  ssh keys can be found in http//cs.ucsb.edu/hniel
  sen/cs140/ssh-keypair.html
• CSIL sandbox disk space
• /cs/sandbox/class/cs290n
• /cs/sandbox/student/ltusernamegt
• 290N class discussion group at Google.com (we
  will send an invitation based on the class list).