Jason Papagan (@jpapagan)

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A Suite Approach to Mobile Apps

• Jason Papagan (_at_jpapagan)
• Director of Digital Strategy
• Communications Marketing
• UNC Health Care
• Dana Harris (_at_DanaHarris20)
• Marketing Communications Manager
• Communications Marketing
• UNC Health Care

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UNC Health Care

• About UNC Health Care
• Collectively, over 20k doctors, nurses,
  co-workers
• Entities include
• UNC Hospitals (Academic Medical Center)
• Six community hospitals, including
• Rex Healthcare 660 Beds 34k inpatients
  annually
• Plus over 3,000 affiliated physicians

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• We need a mobile app.

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• Ok.

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• Ok.
• Why?

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• every other hospital is coming out with an app.

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• every other hospital is coming out with an app.

we just need to be in that space.
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• every other hospital is coming out with an app.

we just need to be in that space.
people need to be able to access our
(locations), (physicians), (wait times),
(etc.), in an app.
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Mobile App vs. Mobile Website / Responsive Website
Mobile App
Mobile Website / Responsive Website
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• So How should we differentiate?

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• Finding Information (one-off)
• VS.
• Providing and/or enhancing a recurring experience

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• Targeted Patient Groups

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• Targeted Patient Groups

• Cancer Treatment
• Wellness Centers
• Birth Centers
• Blood Donors
• Heart Vascular
• Bariatric Surgery
• Outpatient Rehab
• Etc.

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Mobile App Criteria

• Contains 1 or 2 unique features that enhance the
  patient experience

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Mobile App Criteria

• Contains 1 or 2 unique features that enhance the
  patient experience
• Is not a duplication of information/offerings
  better served on the mobile website

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Mobile App Criteria

• Contains 1 or 2 unique features that enhance the
  patient experience
• Is not a duplication of information/offerings
  better served on the mobile website
• Creates a recurring experience or addresses a
  recurring need

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Mobile App Criteria

• Contains 1 or 2 unique features that enhance the
  patient experience
• Is not a duplication of information/offerings
  better served on the mobile website
• Creates a recurring experience or addresses a
  recurring need
• Tailored to a specific patient group/service line
• e.g. cancer patients, wellness members,
  expectant/new mothers

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Rex Cancer Care App
The Pilot
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Rex Cancer Care App
The Pilot
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Rex Cancer Care App
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Rex Cancer Care App
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Rex Cancer Care App
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Rex Cancer Care App
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Rex Cancer Care App

• Virtual Resource
• Center

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Rex Cancer Care App

• Virtual Resource
• Center

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Rex Cancer Care App

• Virtual Resource
• Center

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Mobile Suite Future for the Health Care System
UNC Health Care Rex Healthcare UNC Hospitals High
Point Regional Johnston Health Chatham Caldwell P
ardee Nash
Mobile App Suite

• Cancer Care
• Wellness Centers
• Future Service Lines