QuickPitch Template (Title)

1
QuickPitch Template (Title)

• Communicating a Value Proposition Purposefully
  and Succinctly (Tag Line)
• Presenter Details
• Name
• Company name
• Contact details

2
Cover Slide (Slide 1 previous)

• The cover slide should offer complete contact
  info, and a tagline if you have one.
• One of the benefits of a Powerpoint plan is that
  it forces you to perform the critical exercise of
  describing the business in very few words.
• The document needs stand alone power.
• 10 slides maximum. 24 point font minimum. 10
  minute pitch maximum.

3
Slide 2 Market / Problem

• What problem does your technology solve?
• Emphasize the pain level and the inability of
  incumbents to satisfy the need.
• Define the market opportunity and its size.
• How big is the market opportunity you are
  pursuing and how fast is it growing?
• How established (or nascent) is the market?
• Do you have a credible claim on being one of the
  top two or three players in the market?
• Sometimes the white space on the slide is filled
  with customer logos or testimonials.

4
Slide 3 Underlying Technology

• Describe your technology
• Use non-confidential terms and laymans words
• Elaborate on the technology or methodology
• What are the key features
• How do its key features translate into customer
  benefit?
• How does it advance beyond the competition in
  laymans terms (briefly)
• Describe intellectual property status What is
  the ownership structure? Any encumbrances?

5
Slide 4 Competitive Advantage

• Who is adjacent to you (in the market) that could
  enter your market (and compete) or could be a
  collaboration partner?
• What are their strengths/weaknesses?
• Why are you different?
• Be sure to anticipate competitive responses, and
  never deny that you have competitors, no matter
  how unique you think you are. Really, it's okay
  to compete.
• This is also a good slide on which to show market
  size estimates with market segmentation estimates
  split among competitors including yourself.

6
Slide 5 Value Proposition and Market Strategy

• What is your value proposition and market goal?
• Describe how your technology can be a
  product/service
• Who are your first, most logical, customers?
• What kind of ROI can your customer expect by
  using your product/service? What is the value of
  the pain are you eliminating?
• How will your reach your customers? What is your
  most logical channel?
• What commercial goal are you seeking research
  funding, development partner, testing partner,
  licensee, buyer, etc.?

7
Slide 6 Development Status

• Stage of Development
• What have you validated that your technology can
  do?
• What must you further validate for it to be
  market ready?
• What are the key developmental milestones to get
  this data?
• What is the commercialization vehicle for the
  technology company, TTO, other?
• Regulatory, developmental or other risks?

8
Slide 7 Management Team

• Who is managing the technology development?
• Who is managing the commercialization?
• What is their experience?
• What human capital pieces are missing and what is
  the plan for filling them?
• On one slide, highlight the backgrounds of the
  key members of the team, and any directors or
  advisors who advise you credibility.
• Include contact details for the person who will
  field calls or emails of interest

9
Sources

• Brad Feld, Mobius Venture Capital
• The Torturous World of Powerpoint
• The world would be a better place if all
  entrepreneurs could automagically incorporate
  this outline into their pitches - at least to
  me.
• David Cowan, Bessemer Venture Partners
• How Not to Write a Business Plan
• Your presentation should not exceed 10 slides.
  The appendix can include as many slides as you
  want.
• Guy Kawasaki, Garage Technology Ventures
• The 10/20/30 Rule of Powerpoint
• A PowerPoint presentation should have ten
  slides, last no more than twenty minutes, and
  contain no font smaller than thirty points.