Creating Value through Innovation The changing face of business communications

1
Creating Value through InnovationThe changing
face of business communications

• Simon Gwatkin
• Vice President, Strategic Marketing
• Mitel

2
A Mitel View - Hierarchy of Business Needs
t
t

• Develop and refine business processes
• Acquire more customers grow revenue per customer
• Expand offerings differentiate
• Form / grow partnerships
• Add offices and / or work locations
• Add staff add roles
• Establish / maintain customer base

• Unified Communications Solution
• Communications Solution
• Phone System
• Phone Service

Grow the Business
Improve Customer Service
To carry out business activities
To meet business needs
Employee Productivity
Save / Lower/ Control Costs
Communications Requirements
Hierarchy of Needs
Business Activities
3
Establishing Decision-Making Criteria
4
How Mitel Optimizes Your Communications TCO
5
How Mitel Optimizes Your Communications TCO
6
How Mitel Optimizes Your Communications TCO
7
Mitel Unified Communications Portfolio

• Communications
• Infrastructure
• For the very small (20) to the very large
  (65,000)
• Effective migration
• Single and multisite functionality
• Simple to install, administer, and manage
• Secure
• Scalable
• Reliable, resilient
• Small footprint, optimized for minimum power
  consumption

8
Unified Communications Building Blocks
Presence and Availability Management
IP-Based Softphone
9
Extending Presence Across the Organization
10
Applications for Mobility and Unified
Communications
Mitel Mobile Extension
Teleworker Solution

• Plug and work from any broadband connection
• Secure embedded 128 bit AES encrypted voice, SRTP

• Fixed mobile convergence
• One number, one mailbox

Wireless
Mitel Collaboration

• 802.11 Spectralink sets
• Mitel Wireless LAN stand, first-to-market
• Mitel Cordless Headset and Handset

• Plug and work, no VPN required
• Screen pop, knowledge management, caller ID based
  routing
• Conference/Collab

Mitel NuPoint Messenger
Mitel Quick Conference

• Scalability 4-240 ports, 100,000 ports
• Simultaneous voice mail models Advanced UM,
  SMTP forward

• Flexible, simple
• Scalable, effective
• Secure

11
Simple Application Deployment

• Single Server
• Simpler Deployment Lower Life Cycle Cost
• Lower Cost Application Deployment
• Single Administration Interface
• Single User Experience
• Applications Integration

More
12
Adding Value Through Integration.
Mobility
Conferencing
A Simple, Single Interface to Multiple
Applications
Presence awareness,
VM settings, user
configurable call flows
13
Vertical Market and Customer Specific Solutions

• Proven operational efficiency - change the way
  people work
• Increase customer loyalty, satisfaction and
  retention
• Business specific solutions

14
Specialized Solutions

• Teacher home page and login
• Student attendance and absentee notification
• School bulletin board
• Book a room or AV equipment
• Duress notification
• Audio and visual emergency broadcasts
• As simple as developing a web page

15
Hospitality Applications
16
Social Responsibility

• Mitel Solutions
• Teleworker Solution
• Mobile Extension
• Audio conferencing
• Mitel Your Assistant?
• Mitel Messaging Server
• Mitel Customer Interaction Solutions
• Fact If 100 people telework 1 day per week they
  will effect a 42 ton reduction in carbon
  emissions each year. They will also see up to a
  25 increase in productivity and reduce
  infrastructure overhead.

Good for the bottom-line and for the environment
17
Sunray Unified IP Client by Mitel

• JAVA card sign-on
• Authentication challenge
• Log in to desktop environment
• Log in to Mitel phone with user directory number
  via Mitel call control server.
• Optional log in directly as a Call Center agent.

Mitel Call Control / Telephony
Sun Ray Server Desktop Telephony Integration
Mgmt
Virtualized Desktop Environment
Integrated single sign-on enhances employee
productivity
18
Mitel Managed Services

• Differentiated offer addressing a businesss
  total cost of ownership
• Merges business applications, services and
  support to address unique business requirements
• Provides end-to-end business communications
  services and solutions from a single vendor
• Ability to add and adapt to emerging technologies
• Strategically connects financial and application
  objectives in a long term service and support
  relationship

.. line of professional, managed, network and
voice services is a true point of differentiation
for the company. With them, it has been able to
supplement systems sales with higher-margin
services, and to present customers with a single
source of telephony systems and services without
requiring them to lock into long-term investments
in technology. Current Analysis

19
Disruption will Continue..
20
Summary

• Unified Communications is not a product
• A series of building blocks
• Must meet the needs of the individual or group
• Each element must add value to a specific
  business need
• The industry move to a software centricity will
  allow customization
• Vendors need to offer different deployment models
• The move to Unified Communications is inevitable

21
Thanks