The One in Five Challenge

1
The One in Five Challenge
2

• Introducing The One in Five Challenge
• The Business Case for the Challenge
• Meeting the Challenge

3
Why does WWF care about flying?

• Climate change is the biggest global threat to
  natural world, people and wildlife
• Aviation is one of fastest growing sources of
  GHGs, and currently the technological
  improvements are developing too slowly to
  compensate
• If emissions are not stabilised, aviation could
  take up most of the UK carbon budget by 2050
  how to meet 80 reduction target without
  penalising the rest of the economy?

4
Whats the link WWF, aviation and business?

• WWF has the environmental expertise, the brand
  and the political clout to help companies pursue
  their sustainability agenda to find practical
  solutions
• Flying represents significant share of business
  carbon footprint
• -can be as much as 50 for some companies
• Carbon savings could be significant if all
  European companies cut business flights by 20
  they would save 22 million tonnes of CO2
• Conditions are right for encouraging a shift in
  business flying culture
• Alternatives audio, web and video conferencing
  High Speed Rail
• Regulation and fiscal measures pushing carbon
  reduction
• Meeting an 80 cut of greenhouse gases by 2050

5
What is the One in Five Challenge?

• A guided programme and award scheme to help
  business and government to cut 20 of flights
  within five years
• Reduces reliance on business flights by
  encouraging culture of virtual meetings
• Encourages businesses to seek greener
  alternatives to flying
• Independently audited scheme
• Sets annual flight reduction targets
• Helps change business travel behaviour
• Demonstrates that companies can remain
  competitive while reducing their flying

6
Current participants
7

• Introducing The One in Five Challenge
• The Business Case for the Challenge
• Meeting the Challenge

8
The Business case for the Challenge

• Public and press recognition for achieving the
  Challenge
• Focus for engaging staff and improving compliance
  with travel policy
• Better worklife balance for staff, which can
  boost staff retention
• A substantial reduction in travel expenditure
• Better global collaboration and faster decision
  making
• Demonstration of commitment to carbon
  reductionto staff, investors, suppliers and
  Government

9
What your company would get for taking part?

• An online methodology for monitoring, reporting
  and measuring reductions/savings
• Ideas for improved engagement and buy-in from
  staff
• Demonstration of best practice leadership
  amongst government agencies
• Opportunities to share experiences amongst
  Challenger community
• Consultancy help and support from our auditors,
  JMP
• Specially designed panda logo for award winners
  publicity opportunities
• A toolkit to plan and implement a sustainable
  business travel policy
• Annual workshop and quarterly e-newsletter
• Annual progress reports

10

• Introducing The One in Five Challenge
• The Business Case for the Challenge
• Meeting the Challenge

11
How the process works

• Designed to take minimal staff time
• Companies fill out a baseline survey, set a
  trajectory and detail
• Number of flights, flight expenditure, flight
  distances,
• top 10 destinations and estimated CO2 from
  flying
• Data is verified during an on-site visit
• Annual update of data and report provided
• Celebration of success!

12
Key stages and milestones
Month 1-3 Complete baseline survey
Month 3-6 On-site visit
Month 12 Complete 1st annual survey
Month 13-14 Receive 1st annual progress report
Month 24 Receive 2nd annual progress report
etc Until 20 cut achieved
13
The One in Five Challenge