EIS

1
EIS Company Strategy
ITM10 Krisadee Tangjitthanomsin 440676050
Managing Information Technology
2
Executive Information System

• EIS ??? ??????????????????????????
• ???????????????????,????????? ,???????????????????
  ?????
• ??????????OLAP(On- Line Analytical
  Processing)?????????????
• ??? ??????????????????????? Decision Support
  System
• ?????????????????? ????????????????????? /
  ?????????? ?????
• ????????????????????????????????????????????????
  Drilldown

Managing Information Technology
3
Company Strategy ????????????????

• ??????????????????????
• ???????????????????????
• ??????????????????????????
• ????????????????/????????????

Managing Information Technology
4
EIS Software ????????????????

• Webbase /Client-Server ????? Graphic user
  interface ???????
• ????????????????? DSS ,OLAP, Data mining
• ???????????????? ?????????? ???????? Balance
  Scorecard technique
• ??????????????????????????????????????
• ??????????????????????????????????????????????????
  ???????
• ?????????????????????????????????????????????

Managing Information Technology
5
?????? ???????? Strategy ??? EIS

• Phillips Petroleum
• Coca- Cola
• Fisher-Price
• CIGNA
• Petro- Canada

Comshare Decision Ref Managing Information
Technology Fourth Edition by Martin/Brown/Dehaye
s/Hoffer/Perkins

• Dominos Pizza
• Royal Dutch Shell Group

Managing Information Technology
6
???????? EIS ??????? ??????

• ????????????
• ???????????????? 601
• ????????????????????? 20????US
• ???????????? ????1???? US

Interliance www//interliance.com/consulting/str
ategy.htm
Managing Information Technology
7
Thank you

• MIS Magazine (Managing Information Strategies)
  Asia Edition
• www.prenhall.com/martin
• www.drkanchit.com
• www.interliance.com
• www.MountainSystems.com

Krisadee????? ?????????????? 440676050 ITM10
-KMITL
Managing Information Technology