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SBIR Presentation

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Title: SBIR Presentation

1

SBIR Presentation
CS 410
Red Team
Presenters James Mauldin, Adrian Clark
3 May 2005

2
Team Members
3
Presentation Outline

Problem and Solution
Goals and Objectives
Design
Risks and Mitigation
Project Phases
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Conclusion

4
Design Process
5
Design Process
6
Design Process
7
Problem Statement

There is no software targeted towards the
Commercial Design Industry that provides nearly
instant 3D design renderings, and a customizable
database.

8
Problem Characteristics

Time
Money
Ann Orwig, Director of Tidewater Operations for
Gwaltney Fleming, Inc.

9
Our Solution

Smart Design
A software package that renders a room (or more)
in 3D to allow on the spot preliminary designs
through a company oriented, customizable database
for instant customer feedback.

10
Design Process
11
Goals

Expand a commercial 3D package to allow it to
include detailed furnishings stored in a
customizable database
Provide on the spot real-time 3D renderings
during initial client meetings

12
Solution Objectives

Research the current design process to determine
the steps to be automated
Create an intuitive Graphical User Interface
Find a suitable package to adopt and modify
Find catalogs of products to render 3D models of
and create the database
Provide database updates
Allow the product to print a billing list of the
furniture items being used in the design

13
Solution Characteristics

Contains Customizable Database
Gives Immediate Prototyping
Performs 3D Object Rendering
Models Lighting Styles
Renders Rooms Via User Input

14
Customizable Database
15
Smart Design Process
Pt.1 New Design
16
Smart Design Process
Pt.2 Existing Design
17
Smart Design Process
Pt.3 Download Images
18
Preliminary Design
19
Risk Management Plan

Integration of GUI, DB, and the COTS
Customers Acceptance of Technology
User Interface Complexity
Data Loss
Insufficient Funding
Customers Learning of Technology
DB Server Hard Drive Failure
Schedule Delays

20
Risk Mitigation

Integration of GUI, DB, and the COTS
Likelihood - 4
Consequence - 5
Mitigation employ expert developers
Customers Acceptance of Technology
Likelihood - 4
Consequence - 4
Mitigation market the product as a short-term
time and money saver

21
Risk Mitigation

User Interface Complexity
Likelihood - 3
Consequence - 5
Mitigation keep the GUI simple and easy to use,
collect beta test feedback on ease of use
Data Loss
Likelihood - 3
Consequence - 4
Mitigation employ UPS

22
Phase 0 Inception
23
Phase 0 Milestones

Determine Project
Prove Feasibility
Make Project Plan
Create SBIR Proposal
Deliver Final Presentation
Develop Professional Website

24
Phase 0 Deliverables

Major Functional Component Diagram
Work Breakdown Structure
Competition Matrix
Gantt Charts
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Solution Description
Research Documents

25
Phase I Prototype Development
26
Phase I Milestones

Revise Project
Work on Further Research
Create Related Documentation
Create Prototype
Market Product
Revise SBIR Phase I
Hire Technical Support
Revise Website

27
Phase I Deliverables

Revised Major Functional Component Diagram
Constructed User Manual
Assembled Prototype
Documented Second Phase of Grant Proposal
Updated Future Markets
Updated Website

28
Phase II Critical Design
29
Phase II Milestones

Setup Workplace
Revise Phase I
Attain Legal Information
Acquire Beta Testers and Customers
Design Software
Review Manuals

30
Phase II Deliverables

Office Workspace and Workstations
Legal Documentation
Functional Implementation
User Reports
Bug Reports
Updated Website

31
Phase III Production Out Years

Continued Development
Marketing
Expand Market
Update Web
Maintenance
Customer Service
Program Help
Quality Assurance

32
Phase III Milestones

Continued Development
Marketing
Maintenance

33
Phase III Deliverables

Updated Software
Custom Database Updates
Customer Feedback Reports
Bug Reports
Increased Profits

34
Management Structure
35
Management Plan

Use a Mixed Organizational Structure
Control Finances to Meet Budget Requirements
Execute a Robust Market Strategy that will Yield
High Profits
Communicate with Customers to Ensure All their
Needs are Met

36
Evaluation Plan -Implementation
37
Evaluation Plan Testing Phases

Phase 1 Development Test TSP
Phase 2 In-House Testing
Phase 3 Domain Testing

38
Marketing Plan

Contract with CS Department for Testing
Contract with Other Financial Departments at ODU
Advertise at Design Conventions
Solicit Upscale Commercial Design Companies
Advertise through Interior Design and
Architectural Publications

39
Market Analysis

24,643 Commercial Design Firms in the U.S.

Direct Media, Inc.
40
Market Analysis
Direct Media, Inc.
41
Census Bureau Statistics
www.census.gov
42
Deployment Plan
43
Competition
44
Funding Plan

Obtain Small Business Innovation Research Funding
from National Science Foundation
Topic Information-Based Technologies (IT)
Subtopic Applications, Data Mining and
Management
SBIR Funding Proposal Goal
Phase I 100,000
Phase II 750,000

45
Phase I Hard Resources

Part of units Cost
Workstations 6 5,395.00
DSL Internet 1 360.00
3D Software 1 20,000.00
MySQL 1 Free
Open Office 1 Free
Net Beans 1 Free
Total 26,834.00

DSL Internet
Workstations
Software License
360.00
6,474.00
20,000
46
Phase II Hard Resources

Part of units Cost
Serial ATA SAN 1 5,348.00
Database 2 9,990.00
DB Backup 1 960.00
DSL Internet 1 360.00
Server 2 1,463.96
Workstations 4 10,408.00
Graphics Card 4 3,167.96
Ethernet Switch 1 439.00
High-end Laptop 1 3,785.00
Total 35,921.92

Serial ATA SAN
Database
DB Backup
DSL Internet
Server
Workstations
Graphics Card
Ethernet Switch
High-end Laptop
5,348.00
3,785.00
439.00
3,167.96
9,990.00
10,408.00
960.00
1,463.96
360.00
47
Phase III Hard Resources

Part of units Cost
DB Backup 1 960.00
DSL Internet 1 360.00
Workstations 5 2,250.00
Total 3,570.00

48
Phase I Staffing
Title Needed Salary (Yearly) Employment Duration () Cost of Employment
3D Technology Expert 1 11,500.00 25 2,875.00
Database/Network Expert 1 11,500.00 25 2,875.00
Project Manager 1 11,500.00 85 9,775.00
Marketing Manager 1 11,500.00 10 1,150.00
Financial Manager 1 11,500.00 10 1,150.00
Graphic Specialist 1 11,500.00 25 2,875.00

40 Overhead 8,280.00

Total Employee Budget 28,980.00
49
Phase II Staffing
Employment
Title Needed Salary (Yearly) Duration () Cost of Employment
CS Intern 1 11,500.00 20 3,450.00
Software Engineer Level 1 1 69,000.00 20 13,800.00
Software Engineer Lead 1 88,000.00 25 22,000.00
Project Manager 1 102,000.00 50 51,000.00
Technical Writer 1 59,000.00 10 5,900.00
Graphic Model Developers 3 42,000.00 10 12,600.00
Quality Assurance Manager 1 53,000.00 30 15,900.00
Marketing Manager 1 62,000.00 30 18,600.00

40 Overhead 57,300.00

Total Employee Budget 200,550.00
50
Phase III Staffing
Employment
Title Needed Salary (Yearly) Duration () Cost of Employment
Cs Intern 1 11,500.00 30 3,450.00
Software Engineer Level 1 1 69,000.00 40 27,600.00
Software Engineer Lead 1 88,000.00 40 35,200.00
Project Manager 1 102,000.00 50 51,000.00
Technical Writer 1 59,000.00 50 29,500.00
Graphic Model Developers 3 42,000.00 100 126,000.00
Quality Assurance Manager 1 53,000.00 30 15,900.00
Marketing Manager 1 62,000.00 50 31,000.00
Technical Support 5 20,800.00 50 52,000.00

40 Overhead 148,660.00

Total Employee Budget 520,310.00
51
Break-Even Analysis
52
Return on Investment
53
Conclusion