Remember Me? Business Travel Is about Better Business! Tom Peters/NBTA/Dallas/08.12.2003

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Remember Me? Business Travel Is about Better
Business!Tom Peters/NBTA/Dallas/08.12.2003
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Slides at tompeters.com
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1. All Bets Are Off.
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Uncertainty is the only thing to be sure of.
Anthony Muh,head of investment in Asia,
Citigroup Asset Management If you dont like
change, youre going to like irrelevance even
less. General Eric Shinseki, Chief of Staff,
U. S. Army
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ForgetgtLearnThe problem is never how to get
new, innovative thoughts into your mind, but how
to get the old ones out.Dee Hock
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You must become an ignorant man againAnd see the
sun again with an ignorant eyeAnd see it clearly
in the idea of it. --Wallace
Stevens/Notes Toward a Supreme Fiction
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Implication Think BOLD! Re-imagine!
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2. The Destruction Imperative.
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The corporation as we know it, which is now 120
years old, is not likely to survive the next 25
years. Legally and financially, yes, but not
structurally and economically.Peter Drucker,
Business 2.0 (08.00)
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Our military structure today is essentially one
developed and designed by Napoleon.Admiral
Bill Owens, former Vice Chairman, Joint Chiefs of
Staff
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From Weapon v. Weapon To
Org structure v. Org structure
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Dawn Meyerreicks, CTO of the Defense
Intelligence Systems Agency, made one of the most
fateful military calls of the 21st century. After
9/11 her office quickly leased all the
available transponders covering Central Asia. The
implications should change everything about U.S.
military thinking in the years ahead. The U.S.
Air Force had kicked off its fight against the
Taliban with an ineffective bombing campaign, and
Washington was anguishing over whether to send in
a few Army divisions. Donald Rumsfeld told Gen.
Tommy Franks to give the initiative to 250
Special Forces already on the ground. They used
satellite phones, Predator surveillance drones,
and GPS- and laser-based targeting systems to
make the air strikes brutally effective.In
effect, they Napsterized the battlefield by
cutting out the middlemen (much of the militarys
command and control) and working directly with
the real players. The data came in so fast that
HQ revised operating procedures to allow
intelligence analysts and attack planners to work
directly together. Their favorite tool,
incidentally, was instant messaging over a secure
network.Ned Desmond/Broadbands New Killer
App/Business 2.0/ OCT2002
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Erics ArmyFlat.Fast.Agil
e.Adaptable.Light But Lethal.Talent/ I Am
an Army of One.Info-intense.Network-centric.
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No Wiggle Room! Incrementalism is innovations
worst enemy. Nicholas Negroponte
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To grow, companies need to break out of a
vicious cycle of competitive benchmarking,
imitation and pursuit. W. Chan Kim Renée
Mauborgne, Think for Yourself Stop Copying a
Rival, Financial Times/08.11.03
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Implication Reconceive the travel function
From minimize travel expenses and unnecessary
travel to strategic partner in conjuring up
communication infrastructure for tomorrows
excellent enterprise
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3. The White Collar Tsunami.
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E.g. Jeff Immelt 75 of admin, back room,
finance digitalized in 3 years.Source BW
(01.28.02)
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GE is a champion of Indias scientists,
technicians, business analysts and graduates,
thousands of whom work at the U.S. conglomerates
offshore service centers in India. They are the
low-cost, high capability vanguard of GEs
outsourcing to India. Along the way, GE has
transformed its cost structure, enhanced its
ability to provide technology services and
incubated a rare world-class industry in India.
FT/06.03.03
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BW Cover/02.2003IS YOUR JOB NEXT? A New Round
of GLOBALIZATION Is Sending Upscale Jobs
Offshore. They Include Chip Design, Basic
Researcheven Financial Analysis. Can America
Lose These Jobs and Still Prosper?
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Outsourcing Trend Called Threat to
Middle-class Workforce USA Today/08.05.03 (Mgt
jobs moving 2000 0 2005
37,000)Loss of Factory Jobs May Have a Long
Fall to Bottom Boston Globe/08.10.03 (75,000
per month during last 18 months)The New Job
Reality Cover/USNWR/08.11.03 (The dearth of
jobs stems from factors signaling a sea change)
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Implication The magnitude of this revolution is
mind-boggling. (Surviving Talent will Rule!)
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The Creative Class derives its identity from its
members roles as purveyors of creativity.
Because creativity is the driving force of
economic growth, in terms of influence the
Creative Class has become the dominant class in
society. Richard Florida, The Rise of the
Creative Class (38M, 30)
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4. The PSF SolutionTransforming Departments
into Full-fledged Professional Service Firms.
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Sarah Daddy, what do you do?Daddy Im a
cost center.
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Answer PSF!Professional Service
FirmDepartment Head to Managing Partner,
HR IS, etc. Inc.
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Typically in a mortgage company or financial
services company, risk management is an
overhead, not a revenue center. Weve become more
than that. We pay for ourselves, and we actually
make money for the company.Frank Eichorn,
Director of Credit Risk Data Management Group,
Wells Fargo Home Mortgage (Source sas.com)
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Implication Travel becomes self-sustaining
PSF..
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Brand Talent
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5. Moving Up the Value LadderThe Solutions
Imperative.
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Gerstners IBM Systems Integrator of choice.
Global Services 35B. Pledge/99 Business
Partner Charter. 72 strategic partners, aim for
200. Drop many in-house programs/products.
(BW/12.01).
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UPS wants to take over the sweet spot in the
endless loop of goods, information and capital
that all the packages it moves
represent.ecompany.com/06.01 (E.g., UPS
Logistics manages the logistics of 4.5M Ford
vehicles, from 21 mfg. sites to 6,000 NA dealers)
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Architecture is becoming a commodity. Winners
will be Turnkey Facilities Management
providers.SMPS Exec
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Implication Value-added Limitless
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6. Solutions Providing Scintillating
Experiences.
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Experiences are as distinct from services as
services are from goods.Joseph Pine James
Gilmore, The Experience Economy Work Is Theatre
Every Business a Stage
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Club Med is more than just a resort its a
means of rediscovering oneself, of inventing an
entirely new me. Source Jean-Marie Dru,
Disruption
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Experience Rebel Lifestyle!What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him.Harley exec,
quoted in Results-Based Leadership
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WHAT CAN BROWN DO FOR YOU?
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The Experience LadderExperiences
ServicesGoods Raw Materials
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ltTGWvs. gtTGR
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Guiding premise Business travel/business-on-the-r
oad is my life. Hence Lets talk facilitation of
Excellent Tom Experiences as much as/more than
cost containment, restriction of my options, and
the chance for me to add to my 180 DPY on the
road by getting a few extra gift-of-the-airlines
Saturdays away from my familyso that my CEO
afford the jet fuel for his Gulfstream/s. After
all, the long term goal of all this is to
maximize my trip productivitynot to minimize
my time playing the Great Game of Travel on the
Web.
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CM lt PM
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Implication Help me do a better job! Help me
achieve Excellence!
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7. Getting It Done The WOW Project.
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Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
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Characteristics of the Also ransMinimize
riskRespect the chain of commandSupport the
bossMake budgetFortune, article on Most
Admired Global Corporations
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Audie Murphy was the most decorated soldier in
WW2. He won every medal we had to offer, plus 5
presented by Belgium and France. There was one
common medal he never won
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the Good Conduct medal.
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Implication Thinking outside the box must
become the norm. On every project. WOW 100 of
the time. (Or bust.)
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8. Leading in Totally Screwed- Up Times
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It is the foremost taskand responsibilityof
our generation to re-imagine our enterprises,
private and public. from the Foreword,
Re-imagine Business Excellence in a Disruptive
Age
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THE BIG CHOICE
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??????Cost minimizing, CFO suck-up who lives to
keep employees from doing their jobs as they feel
they ought to.
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?????Full-scale re-imagineer who aims to be an
integral part of the team remaking the
organization for the future and serving/enabling
the employee (Brand You/Talent/Army of One) of
the future.
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The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo