Managing eBusiness - Operational Challenges of an Online Business Model - PowerPoint PPT Presentation

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Managing eBusiness - Operational Challenges of an Online Business Model

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Title: Operational Challenges of an Online Business Model Subject: Managing eBusiness Author: Chris Phillips Description: Thank You Chris Phillips Email: c.phillips_at_ ... – PowerPoint PPT presentation

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Title: Managing eBusiness - Operational Challenges of an Online Business Model


1
Managing eBusiness - Operational Challenges of an
Online Business Model

2
Overview
  • Aspects of an online business model
  • Purpose, value, typical functions
  • Service management environment context
  • Taking the BSS/OSS online
  • Developing integrated architectures
  • Choices, approaches and lessons
  • End-to-end integrated enterprise operational
    environments
  • Role of data, interface and process
  • Online business model case study
  • Role of product catalogue, service provisioning
    etc

3
Online Business Model?
  • Who are the actors?
  • Customers, Partners, Suppliers, Internal
  • What are the actors?
  • People, systems, web services
  • What are the functions?
  • Customer/Partner self service, supplier
    integration, ubiquitous access to information for
    staff
  • Where is the value?
  • Reduction of costs, accurate and timely service
    and information

4
Service Management Environment
  • Challenges in the Service Management Environment
  • pervades the entire service management
    environment (BSS/OSS)
  • access to information that was previously
    available via other means (business reporting,
    operational resource planning etc, etc)
  • unique requirements for data modeling
  • increased urgency for integrated architectures

5
Key Architectural Issues
  1. Developing Integrated Architectures
  2. Understand the Role of Integration Technologies
  3. Understand the Role of Process Management
  4. Organisational Issues effect the architecture
    development

6
Developing an Integrated Architecture
  • Architecture Pressure Points
  • data modelling, process design, interface design
  • Data issues
  • replication, synchronisation, access,
    consolidation, data panic
  • Strategic Architecture Planning
  • understand paradigms and methodology used to
    approach large architectural issues
  • address the logical system partitioning, data
    models, integration and synchronisation
    strategies
  • identify data, processes and interfaces that
    support core business activities

7
Role of Integration Technologies
  • Enterprise Application Integration (EAI)
  • becomes attractive where numerous external
    applications/systems
  • system can automatically perform tasks
  • (n) systems -gt (n) application connectors
  • COTS connection, application vendor supplied
    connectors

8
Role of Integration Technologies (cont)
  • EAI Software Component Integration
  • Gateway mediation device to translate object
    definitions and functions from one environment to
    an another
  • Object Abstraction uses the process of
    abstraction of two disparate models to form an
    interface
  • Application Interworking horizontal
    integration of different operation systems with
    different technologies and different object
    models

Generic Object Model
9
Role of Process Management
  • Process Integration, Coordination and Automation
  • Flexible and controlled integration between
    people and systems
  • Process management solution solution independent
    of EAI
  • Ideally process management solution is
    middle-ware agnostic

10
Lessons Learned
  • Greenfield / Blue Sky doesnt last
  • Need for a Technology Management Plan
  • Strong Software Architecture and Technical
    Leadership
  • Watch the Architecture Pressure Points

11
Case Study
  • The Challenge
  • Online Business Support for Multi Service
    Packages (supporting multiple network products on
    a shared line (DSL bearer)
  • Solution Requirements
  • Plug and play of products into whole of
    company environment, processes, systems,
    operations
  • Generic (common) set of product independent
    business requirements and business rules to
    support the multi service model
  • Business process and system support for complex
    order/provisioning/billing scenarios enabled via
    the multi service model

12
Case Study (cont.)
  • Catalogue Definitions and Online Ordering
  • Codify product definitions, ordering scenarios,
    and validation rules
  • Use component based product definitions
  • Use a service order a request for change of
    service
  • Choose a product configurator that suits your
    business objectives
  • Enables automation in Service Provisioning
    Process

13
Case Study (cont.)
  • Quotes, Rating and Billing
  • Rates and charges associated with fine grain
    product catalogue object model
  • Allows rates and charges rates and charges to be
    re-assigned during complex service change
    scenarios

14
Case Study (cont.)
  • Service Activation Change
  • Requested changes to services modeled as orders
  • Business object lifecycles key to automated
    provisioning
  • Service Provisioning Messages
  • New Order Request
  • Order Update Request
  • Order Cancellation Request
  • Order Status Update Response

15
Concluding Remarks
  • Major implementation issues continue to be
  • Legacy data migration
  • Client training and communication
  • Strategic Architecture Planning
  • Understand paradigms and methodology used to
    approach large architectural issues
  • Identify data, processes and interfaces that
    support core business activities
  • Treat data models, processes, and interfaces as a
    crucial part of the technology management plan

16
Thank You
  • Chris Phillips
  • Email C.Phillips_at_ citr.com.au
  • Contact CiTR Pty Ltd for more information about
    our Online Business Solutions
  • http//www.citr.com.au
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