American Bar Association Associate Deans

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American Bar AssociationAssociate Deans
ConferenceNudge Leading, Motivating and Team
BuildingNudging Students by Utilizing Popular
Social MediaKeith SealingDean of Students,
Widener University School of Law, Harrisburg
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Pop Quiz!
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1) How many Blogs are out there?

1. 575,000
2. 1 million
3. 112 million
4. 1 billion

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Correct answer_________________(Thats not
counting 73 million Blogs in China.)
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2) How many new Blogs are created every day?

1. 750
2. 5,500
3. 20,000
4. 175,000

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Correct answer______________(But that still
leaves approximately 6.5 trillion people without
blogs.)
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3) How many members does Facebook have?

1. 750,000
2. 10 million
3. 450 million
4. 1 billion

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Correct answer___________(Facebook lost just
34,100 members on Quit Facebook Day, May 31,
2010).
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4) How many Friends does Facebook allow you to
have?

1. 666
2. 5,000
3. 1 million
4. Infinite number

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Correct answer_______________(Facebook is
somewhat mysterious about why it imposes this
limit.)
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5) How many actual friends can your neocortex
handle?

1. 12
2. 150
3. 1,500
4. Unlimited I can add RAM to my neocortex as needed

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Correct answer ____________(This is known as
Dunbars Number, developed by Robin Dunbar,
Professor of Evolutionary Anthropology, Oxford
University).
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How many hits does YouTube receive every day?

1. 1 million
2. 10 million
3. 250 million
4. 2 billion

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Correct answer______________(How many of those
hits are about your law school?)
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6) How many videos are currently available on
YouTube?

1. 7 million
2. 120 million
3. 1 billion
4. 7 trillion

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Correct answer______________(It would take 600
years of continuous viewing to see everything
that is currently on YouTube)
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But with 200,000 new videos added every day . . .
.
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Five Sobering Facts About Social Media Sites
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1) It is a massive time dump
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1) It is a massive time dump

• But think of it from now on as part of your job
  description

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1) It is a massive time dump

• But think of it from now on as part of your job
  description
• The Like button on Facebook

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1) It is a massive time dump

• But think of it from now on as part of your job
  description
• The Like button on Facebook
• Stay away from Mafia Wars, Farmville and the
  like on Facebook

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2) It brings out the craziness in people
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2) It brings out the craziness in people

• Flamers, ranters and conspiracy theorists

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2) It brings out the craziness in people

• Flamers, ranters and conspiracy theorists
• Nudge students whose online demeanor needs help

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2) It brings out the craziness in people

• Flamers, ranters and conspiracy theorists
• Nudge students whose online demeanor needs help
• Undergraduate mentality

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2) It brings out the craziness in people

• Flamers, ranters and conspiracy theorists
• Nudge students whose online demeanor needs help
• Undergraduate mentality
• Drop or unfriend everybody else

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2) It brings out the craziness in people

• Flamers, ranters and conspiracy theorists
• Nudge students whose online demeanor needs help
• Undergraduate mentality
• Drop or unfriend everybody else
• See 1 above you dont have time to educate the
  ignorant

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3) (Shockingly) not everything on the internet is
true
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3) (Shockingly) not everything on the internet is
true

• 83.7 of the statistics found on the internet are
  wrong

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3) (Shockingly) not everything on the internet is
true

• 83.7 of the statistics found on the internet are
  wrong
• (I made that up.)

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3) (Shockingly) not everything on the internet is
true

• 83.7 of the statistics found on the internet are
  wrong
• (I made that up.)
• What is false that is written about your law
  school?

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4) There are security issues
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4) There are security issues

• Facebooks new privacy page http//www.facebook.c
  om/group.php?gid117319478309189vapp_2373072738
  !/fbprivacy

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4) There are security issues

• Facebooks new privacy page http//www.facebook.c
  om/group.php?gid117319478309189vapp_2373072738
  !/fbprivacy
• Just use common sense I am leaving for a
  two-week vacation means Please come rob my
  house.

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4) There are security issues

• Facebooks new privacy page http//www.facebook.c
  om/group.php?gid117319478309189vapp_2373072738
  !/fbprivacy
• Just use common sense I am leaving for a
  two-week vacation means Please come rob my
  house.
• Sealings simplified solution

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5) What you can say as an administrator is
constrained
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5) What you can say as an administrator is
constrained

• Some of the things I cant blog/comment about
  Creationism science Birthers/deathers
  Global warming deniers Sarah Palin . . .

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5) What you can say as an administrator is
constrained

• Some of the things I cant blog/comment about
  Creationism science Birthers/deathers
  Global warming deniers Sarah Palin . . .
• Creativity is required because outrageousness
  gets you noticed

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Time permittingLets go to Facebooka Blog site
(mine)YouTube
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ConclusionAre you in or out?
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Your law school is being discussed in the social
media. Shouldnt you be nudging the discussion,
or at least monitoring it?
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Social media can help you be a choice architect
in areas such as admissions, student retention
(transfers out), alumni relations, Balance,
happiness, employment and bar exam success, etc.