Baltic Training Programme Multinational marketing

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Baltic Training ProgrammeMultinational marketing

• Axellus AS
• Enterprise Estonia
• Vita Reinalde
• May 2010

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Basic information about me

• Vidzeme University of applied Sciences
• Faculty of Business Administration and Economics
• Business management

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Disaster with Coca-Cola
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1. Axellus AS
                        

• Nordic regionLeading supplier of
  health-supplements in the
• Based on 3 Scandinavian companies (2007)
• Peter Moller
• Collet Pharma
• Danske Droge
• 400 employees
• 75 sales in the Nordic countries, exports to
  more than 30 countries
• 9 home markets (Denmark, Norway, Sweden, Finland,
  Estonia, Latvia, Lithuania, Poland, The Czech
  Republic)
• The Health-Supplement company of the Orkla groupa
  
• Short conclusion
• They have to make their marketing messages very
  clear
• Product value definition is very important

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Axellus AS(2)

• Products

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Enterprise Estonia(EAS)

• 50 different national programmes to support
  entrepreneurs
• Support programme for those entrepreneurs who
  want to start their business in Estonia
• Estonian marketing concept to introduce Estonia
  as
• The place of interest to visit (Tourism)
• Good place for business (investments, export)
• Good place for studying, working, living
• Short conclusion
• Development of Estonias marketing concept
• Support programmes for entrepreneurs
• Importance for me

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Multinational marketing (1)

• Aim before the project To obtain marketing
  managers work in company
• Aim after Narva To obtain knowledge about how
  works an international marketing in multinational
  company and to get an experience for my future
  plans in business sphere
• Aim during the placement To get some knowledge
  about specific marketing spheres, like, new
  product lifecycle, packaging design, importance
  of countrys marketing concept

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Multinational marketing (2)

• Tasks
• Meet the host-company
• New products lifecycle
• 3. New packaging design ideas (Alina Wheeler
  Design Brand Identity-a complete guide to
  creating, building and maintaining strong brands)
• 4. Visit to EAS marketing department and to get
  acquainted with it

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Cultural awareness

• Work time
• Atmosphere at work
• Working space
• Innovative thinking
• Action

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Future plans
1. BTP (12.04.2010.-10.05.2010.) 2.Cooperation
with Axellus AS (2010-...) 3.The end of studies
(2012) 4.Design studies (2013) 5. My own business
(2013)
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Time for questions
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Thank you for attention!