(a deliberate attempt to influence the thought and behavior of others through the use of personal, psychological, and logical appeals)

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Chapter 10
Persuasion

• (a deliberate attempt to influence the thought
  and behavior of others through the use of
  personal, psychological, and logical appeals)

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Personal Proof

• Competence
• Integrity
• Goodwill
• Image
• Credibility

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Psychological Proof

• Attitudes
• Motives
• Physical
• Social
• Specific Motive Appeals
• Sex
• Security
• Approval
• Conformity
• Success
• Creativity

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Logical Proof

• Reasoning
• Argumentation (a premise and conclusion)
• Deductive Reasoning vs. Inductive Reasoning

GENERAL to SPECIFIC 3 step pattern,
syllogism Major premise KKK means trouble Minor
premise Mark is in KKK Conclusion Mark is a
troublemaker
SPECIFIC to GENERAL Read Stats that show people
with college degrees earn more So if I get a
higher education, I too will earn more!
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Other Forms of Reasoning

• Reasoning by Comparison (literal-figurative)
• Reasoning from Cause and Effect

Unwarranted or hasty generalization
Ad Populum
Fallacies
Errors in causal induction post hoc (after
this, therefore, because of this) non
sequitur (it does not follow)
Red Herring
Ad Hominem
Begging the Question
Ignoring the Question
False Analogy
Either/Or Fallacy
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Types of Persuasive Speeches
Speeches to Convince (American Indians Deserve
Respect)
Speeches to Reinforce (Robert Kennedy Eulogy)
Speeches to Actuate