? ?(??

1
??? ?????

• ? ?(??) ?
• ?????? ??

2
?????(social psychology)

• ?????????????????????????,??????????????????
• ????(social cognition)
• ??????????????????????????????????,???????????

3
Festinger Carlsmith

• ???????????????,????,??????????

4
????

• ?????(cognitive consistency)
• ????(??)????????
• ????(cognitive dissonance)
• ????(??)????????????????????????????????????

5
??????(self-perception theory)

• ?????????????????????,??
• ??????????????????,???????????????,?????????

6
????

• ??(attribution)
• ??????,???????????
• ????(personal attribution)????
• ??????,????????????????????????(???????)?
• ????(situational attribution)????
• ??????????????????????????

7
??????? Weiner
??? ???
???? ?? ??
????? ?? ??
8
????? Bias

• ???????(social desirability bias)
• ?????????????,?????????????????
• ????????(common and uncommon effects)
• ??????,???????????????????,?????????????????
• ?????(personalism)
• ??????,?????????????????,????????????????????????
  ?????,???????????

9

• ??????(fundamental attribution error)
• ?????????,????????,?????????????????????,?????????
  ???????
• ???-????????(actor-observer divergent effect)
• ?????????,???????????????????????????????????????
  ??
• ????(self-serving biases)
• ?????????,?????????????,?????????????????????????
  ?????????
• ????(self-handicapping)
• ???????,??????????,?????????

10
??(attitude)

• ?????????????????(??????????????)?????????????????
  ??????
• 1.????????
• 2.??????????,?????
• 3.???????????,
• 4.???????,???????
• 5.?????????,
• 6.????????????????

11
??? attraction

• ????arousal
• ???familiarity
• (????mere-exposure effect)
• ???proximity
• ?????physical attractiveness
• ???similarity
• ????? reciprocal

12
??????

• ????(equity theory)
• ???????,??????????????????????????
• ????(balance theory)
• ??????????????,??????????????????????,????????????
  ?????????

13
????

• ?????
• ????(attachment theory of love)
• ???????,???????????????????????????????,??????????
  ????
• ??????(triangular theory of love)
• ???????,????????????????????

14
??????(triangular theory of love)
?? ?? ?? ????
-- -- ????
-- -- ??
-- -- ????
-- ????
-- ????
-- ????
????
-- -- -- ??
15
??????

• ??(group)
• ?????????,?????????,?????????????
• ?????(social facilitation)
• ????????????????
• ?????(social interference)
• ????????????????

16
?????(social loafing)

• ????,????????,????????????????

17

• ?????(bystander effect)
• ????,???????????,???????????????????
• ????(diffusion of responsibility)
• ????,???????????,??????????????????????

18

• ????(individualism)
• ???????,???????????????????
• ????(collectivism)
• ???????,???????????????????

19

• ????(group polarization)
• ????,???????????,????????????
• ??(norm) ???? ?????
• ????????,????????????
• ????(groupthink)
• ????????,??????????????,???????????????

20
(No Transcript)
21
???(conformity)

• ????,???????????????????

22
(No Transcript)
23
(No Transcript)
24

• ??????? ?????????

25
???????

• ?????
• ?????
• ??????
• ???????????
• ?????????????????

26
????? Obedience Milgram???

• ?15-450??
• ??
• ????,????????????????????

27
(No Transcript)
28
???? ????
29
????? Zimbardo???
30
????(deindividuation)
31
(No Transcript)
32
?????? ????????????
33

• ??(prejudice)
• ??????????,????????????????
• ??????(social categorization)
• ??????????,???????????????????
• ????(stereotype)
• ?????????,????????????????????????????????????????
  ??????

34
??(aggression)

• ??????????????
• ?????(hostile aggression)
• ????????????????????,?????????????????????????????
  ,???????
• ?????(instrumental aggression)
• ???????????,??????????,???????????????????????????
  ??????????

35

• ?????(desensitization)
• ??????????,?????????????????????????,???????
• ????(deindividuation)
• ???????,????????????????,??????????????????????