Cycle Tourism

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Cycle Tourism
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What is Cycle Tourism? How can it benefit our
community?
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What is Cycle Tourism?

• Cycle tourism comes in many forms from
• participants in events e.g. Tour Down Under
• cycling event spectators
• cyclists travelling solo from point to point
  cycle tourers
• riding on trails e.g. the Riesling Trail in
  South Australia
• hiring bicycles to navigate through a new
  city/town

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What is a Cycle Tourist?
A participant or spectator in a cycling related
activity that includes an overnight stay or a day
trip, which is more than 50kms outside their
usual place of residence. Cycle Tourism
Australia, 2008
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Benefits of Cycle Tourism

• Cycling ticks all the boxes in the triple bottom
  line offering a diverse range of benefits in the
  following sectors
• Environmental
• Social/Cultural
• Economic

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Environmental

• Provides opportunities to experience natural and
  cultural environments
• Promotes the protection of the local environment
• Helps provide educational and interpretative
  opportunities and increase environmental
  awareness and appreciation
• Well connected trail networks can decrease the
  use of motorised vehicles for transportation and
  recreation, therefore reduction the production of
  emissions that cause global warming

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Environmental

• Provide an opportunity for community
  participation in conservation and revegetation
  work
• Causes no noise or visual pollution
• Ecologically sustainable form of tourism and can
  even be used to educate people further on their
  natural environment by getting out amongst it
• Trail networks increase community ownership and
  assist to preserve ownership and assist to
  preserve natural and cultural values

Source Urban Regional Planning Solutions,
Sustainable Recreational Trails Guidelines for
Planning, Design, Construction and Maintenance of
Recreational Trails in South Australia, May 2007,
Adelaide.
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Social/Cultural

• Participation in cycle activities improves
  physical and mental health thus reducing several
  health problems including obesity, hypertension,
  depression and anxiety
• Cycle trails facilitate participation between a
  diverse range of community members age groups,
  individuals, families
• Participation in cycling related activities is
  can be low cost
• Trails help to connect people and places
•  Assists with social interaction
•  Encourages people to try new recreational
  activities
• Aesthetic appreciation, sense of achievement,
  sense of pride and community identity, bringing
  new faces into small rural communities,
  enhancing social interaction (Faulkes, P. Ritche
  B, Fulker M 2006, p.13)

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Economic

• Cycle Tourism product generates intra and
  interstate and overseas tourism spending
• Cycle Tourism product supports and enhances local
  business opportunities
• Trail visitor spend money in towns and
  communities along or near trails
• Cycle Tourism product users spend money preparing
  for their trail experience or recreation activity
• Cycle Tourism product construction and
  maintenance can generate employment opportunities
• Participation in trail activities improves
  community health and reduces health expenditure

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Economic

• It is estimated the Murray to Mountain Rail Trail
  in Victoria generates 2 million a year in the
  regional community
• Cycle tourism is small scale and able to provide
  local ownership of facilities and resources
• Unlike tourists travelling by bus or car, studies
  have shown cycle tourists are required to travel
  light, making them more heavily reliant on local
  services. Studies show that cycle tourists tend
  to stay longer in towns linger longer
• The 2008 Tour Down Under contributed 17.3
  million boost to the State's economy - a 50.4
  increase from 2007
• 15,100 event specific visitors from interstate
  and overseas who stayed 140,500 nights - a 37.7
  increase from 2007

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Where to from here?

• Form a committee of management to undertake the
  following activities
• Decide what type of cycle tourism experience your
  region could offer a cycle tourists
• Start the process by utilizing the Regional
  Suitability Tool Kit contained within the Cycle
  Tourism Australia Cycle Tourism Resource Kit
• If you decide to proceed.get the Money Build
  it, market it, maintain it, develop it, market
  it, maintain it, evaluate / review / enhance /
  improve

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