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MARKETING YOUR CAMPAIGN

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MARKETING YOUR CAMPAIGN Gideon Burrows, ngo.media GETTING STARTED It is about offering VALUE It is about building RELATIONSHIPS But NOT a one-way relationship GETTING ... – PowerPoint PPT presentation

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Title: MARKETING YOUR CAMPAIGN


1
MARKETINGYOURCAMPAIGN
  • Gideon Burrows, ngo.media

2
Getting started
  • It is about offering VALUE
  • It is about building RELATIONSHIPS
  • But NOT a one-way relationship

3
Getting started
  • Effective marketing is about offering something
    of value that your prospect wants, in order to
    achieve your own aims.

4
  • Create a journey

5
Filling the pipeline
  • Speaking at events
  • Adverts
  • Referrals
  • Website signups
  • Direct email
  • Virals

6
Filling the pipeline
  • Place articles in the press
  • Leaflets
  • Direct mail
  • Networking
  • Exhibition stands
  • Proactive media work
  • Being an exert

7
AN EFFECTIVE pipeline
  • Use at least FIVE different methods
  • Make them complement each other
  • Use them to QUALIFY your leads

8
exercise
  • What FIVE ways do YOU have to fill the pipeline?
  • Where are people most likely to be interested?
  • How can you reach them?

9
Basic pipeline
  • e.g. Email auto-responder

10
Complex pipeline
  • Email auto-responder
  • Email newsletter
  • Events
  • Mailouts
  • Calls
  • Questionnaires
  • Podcasts....

11
But remember...
  • Your relationship is built on meeting THEIR needs
  • (or... give them what they want)

12
exercise
  • What might YOUR pipeline look like?
  • What RESOURCES do you have?
  • What COLLATERAL do you have?
  • How can you develop the RELATIONSHIP?

13
measure
  • The importance of measuring impact

14
Gideons top tips
  • Its about relationships, not sales
  • Give them what they want to meet your needs
  • Use first contacts most likely to qualify your
    leads
  • Plan all this ahead, and have it ready
  • Respect the opt-out
  • Delegate to experts
  • Measure, test and LEARN!
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