A General Overview of Organic Meat and Milk Catherine Cash Jerry M. Swisher Jr. Independent Organic Inspector Retired Extension Agent

1
A General Overview of Organic Meat and
MilkCatherine Cash Jerry M.
Swisher Jr.Independent Organic Inspector
Retired Extension Agent
Dairy Science
2
Todays Consumer has become much more Selective
in the Foods they Consume
3
Food Marketing Institute Rodale Press
ReportSource VDACS Organic Milk Workshop,
Horizon Organic, 7-06-05

• 58 of Americans believe they can Reduce or
  Eliminate the chances of Disease through Diet

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Food Marketing Institute Rodale Press
ReportSource VDACS Organic Milk Workshop,
Horizon Organic, 7-06-05

• 76 of Americans believe Diet is a better
  influence on Health than Medicine

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• Is It Nutritious
• Is It Safe?

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Where any Pesticides, Chemicals, Drugs, Hormones
or Antibiotics used in Production?
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Where the Food is coming from
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How Was it Produced or Grown
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The Welfare and Humane Treatment of the Animals
Producing the Food
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Environment
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U.S. Certified Organic Farmland Acreage Source
Economic Research Service, USDA
Item
U. S. Cert. Farmland 1992 2003 Change
Pasture/ Rangeland 532,050 745,273 40
Cropland 403,400 1,451,601 260
Total 935,450 2,196,874 135
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U.S. Certified Organic Animals Source Economic
Research Service, USDA
Item
U.S. Cert. Animals 1992 2003 Change
Beef Cows 6,796 27,285 301
Milk Cows 2,265 74,435 3,186
Other Cows 2001 993 HD 11,501 1,058
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U.S. Certified Organic Animals Source Economic
Research Service, USDA
Item
U.S. Cert. Animals 1992 2003 Change
Hogs Pigs 1,365 6,564 380
Sheep Lambs 1,221 4,561 274
Total Livestock 11,647 124,346 968
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U.S. Certified Organic Animals Source Economic
Research Service, USDA
Item
U.S. Cert. Poultry 1992 2003 Change
Layer Hens 43,981 1,591,181 3,518
Broilers 17,382 6,301,014 36,150
Turkeys 1997-750 217,353 28,880
Unclassifi. 1997 221,389 670,604 203
Total Poult. 61,363 8,780,152 14,209
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Sales of Organic Food and Beverages in the U.S.
Totaled 10.4 Billion in 2003 Source Nutrition
Business Journal, Organic Report, 2004, as
adapted from Economic Research Service/USDA, 2005

• Retail Food Market Sales in the U.S. totaled 635
  Billion in 2004
• Source Bottom Line, Limousins Commercial
  Connection, Fall 2005, p. 3.

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Top U.S. Food Retailers in 2004Source Food
Marketing Institute as adapted from Bottom Line,
Limousins Commercial Connection, Fall 2005, p.
3.
of Market Share of Market Share
Company Sales, Billion Supermarket All retail
Wal-Mart Stores 115.1 25.2 18.1
Kroger Co. 60.0 12.5 9.0
Albertsons 38.4 8.4 6.1
Safeway 35.1 7.7 5.5
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Top U.S. Food Retailers in 2004Source Food
Marketing Institute as adapted from Bottom Line,
Limousins Commercial Connection, Fall 2005, p.
3.
of Market Share of Market Share
Company Sales, Billion Supermarket All retail
Costco Wholesale Group 28.3 6.2 4.5
Ahold USA 27.4 6.0 4.3
Sams Club 22.3 4.9 3.5
Publix Super Markets 18.0 3.9 2.8
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Top U.S. Food Retailers in 2004Source Food
Marketing Institute as adapted from Bottom Line,
Limousins Commercial Connection, Fall 2005, p.
3.
of Market Share of Market Share
Company Sales, Billion Supermarket All retail
Delhaize America 15.8 3.5 2.5
SuperValu 10.6 2.3 1.7
Total Top 10 368.3 80.5 58.0

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Source Natural Foods Merchandiser, Packaged
Facts as adapted from Economic Research
Service/USDA, September 2002
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Total Organic Food Retail Sales for the Top 8
Categories in 2003

• Fruits and Vegetables 4.336 billion
• Non-Dairy Beverages 1.581 billion
• Dairy 1.385 billion
• Packaged Prepared Foods 1.326 billion
• Breads Grain 966 million
• Snack Foods 484 million
• Condiments Sauces 229 million
• Meat, Fish, Poultry 75 million
• Source Nutrition Business Journal, Organic
  Report, 2004, as adapted from Economic Research
  Service/USDA, 2005

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Growth in Organic Retail Sales (CAGR)

• Year Amount
• 1996A 3,586,000,000
• 1997A 4,450,000,000
• 1998A 5,400,000,000
• 1999A 6,056,000,000
• 2000A 7,760,000,000
• 2001A 9,493,000,000
• 2002 9,947,000 (Estimated)
• 2003B 10,400,000,000
• Source A- Datamonitor, U.S. Organics 2002,
  December 2002, as adapted from VDACS Organic Milk
  Workshop, Horizon Organic, 7-06-05, B- Nutrition
  Business Journal, Organic Report, 2004, as
  adapted from Economic Research Service/USDA, 2005
  

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According to research firm Datamonitor

• Sales of Organic and Natural Food in the U.S. and
  Europe
• Totaled 35 billion in
• 2004
• Source New Food, New Look, Janet Adamy, The Wall
  Street Journal, November 21, 2005

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Is Organic Food Better than Conventional Food?

• Does it
• Taste better?
• Have a longer Shelf Life?
• Is it
• Cheaper than Conventional Food?
• Higher in Nutritional Quality?
• Safer?
• Healthier?