How to empower your enterprise on RoadShows, in 10 strikes.

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Entrepreneurs Roadmap 2 Roadshow
How to empower your enterprise on RoadShows, in
10 strikes.
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10 strikes - strategic leverages
There are key success factors in igniting an
enterprise as well as potential
investors\ partners. I will refer these topics,
and try to make it fun useful, simple
striking, in 10 strategic leverages.
These leverages are basically composed out of
core functional communication tool box
behavioral guideline set

• Key Consumer insight
• Concept
• Pick up line Elevator pitch
• Presentation

• 5. Streaming
• 6. Being you
• 7. Networking
• 8. Creative Determination
• 9. Accelerators
• 10. Fun

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Communication Tool Box
The 4 core tools are also internal working
tools, which will enable you to develop
and improve your enterprise all the way- it will
give you the head start as well as an ongoing
leverage. Get them right and they will enable
you a striking strategy.

• Consumer key insight
• Concept
• Pick up line Elevator pitch
• Presentation
• Demo
• Business plan\ Detailed business plan- MEGILA
• TAG\ logo

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Key Consumer Insight
Strike 1
know the end consumers deepest problem\ need \
fantasy

• It can be driven out of analyzing user experience
  user benefits
• Functional (faster, more\ less, easier, cheaper,
  efficiency etc.)
• Emotional (fun, status symbol, beautiful, passion
  etc.)
• Psychological!!! (belonging, reference group\
  community, enable self fulfillment\ expression
  etc.)

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Strike 2 Concept
convey your big idea as a clear tangible concept.
WHAT is more important than HOW (on roadshows).
From here you will derive the proposition,
advantages, elevator pitch etc.

• Concept is the core communication youve got- it
  can be manifested in a story,
• a symbol, a name, in a visual, as an analogy,
  etc.
• Its role is to convey the big idea in a clear
  short striking way.
• Sometimes it can be used as a pick up line, a
  positioning line, or a promise line.

It should stand by itself! If your audience needs
the demo, the business plan etc. to grasp the
idea- the concept is weak.
a concept is an abstract idea or a mental symbol
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Intrigue in three core sentences in 30 sec.

Then hookem in a short speech (250 words).
Strike 3 Pick Up Line Elevator Pitch
You never get a second chance to make the first
impression. The goal is to start a conversation-
youll fill in the details later.
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Pick Up Line Elevator Pitch

• content
• the problem\ challenge
• our solution\ product\ idea what it enables\
  solves
• to whom we are targeting
• relative advantage compared with competitors
• who we are
• what do we want from.

• style tone
• reliable with high integrity
• straight 2 the point
• exciting
• intriguing
• engaging- call to action!

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Pick Up Line Elevator Pitch
Head Starters 4 pickup lines

• we recognized a need
• the challenge we faced was.
• The solution we came up with.
• The advantage we created is
• The new possibility we created is
• what distinguishes us in the arena is

More tips Emphasize the WHAT not the HOW you do
it. Adapt your speech according to your audience.
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Elevator pitch- another way to look at it)
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Create a clear, focused streaming presentation

Strike 4 Presentation
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Presentations

1. What we want from Main goal 2 main message-
   define in advance what outcomes you want to gain
   what main message will help you achieve it.
   Make sure you got this message conveyed clearly
   in the presentation.
2. Who for Target audience- know who you are
   addressing- their business agenda is only one
   aspect to learn in advance. Their business
   conventions, beliefs attitudes- may they be
   right or wrong, are issues to be handled with a
   lot of attention. Their life philosophies are
   another factor to be taken into consideration.
3. How to get it

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Presentations

• 3. How to get it

• Concept- makes it tangible, clear and simple to
  understand as well as easier to get attached to
  (see strike 2).
• Guideline- list in advance the main issues to be
  addressed. Fill out each topic with three
  bulletins tops in Telegraphic language.
• Flow- mix match the order content so it all
  flows smoothly.
• Screening redundancy- once youve set the
  presentation go over it again whatever doesnt
  support or is not relevant to the goal, key
  message or concept you aim for- should be
  screened out! (yes, even if you find it
  interestingif it does not support the key
  messages-drop it).

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Presentations

• 3. How to get it

• Telegraphic- dont use long sentences on the
  slides. No need to write every word you plan to
  say. (You can use power point presenter view for
  that).
• Design- sometimes it helps if you have visuals
  which convey the message. Dont overdo it. Try to
  stay within one visual content world, and one
  graphic design.
• Presenter- you are the star, not the screen. Keep
  eye contact with viewers. Smile. Move freely.
  Picture them naked.

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Presentations
A fun way to look at it learn
1. A comedians powerpoint presentation-
http//www.youtube.com/watch?vHLpjrHzgSRMfeature
related
2. A drunk powerpoint presentation-
http//www.dailymotion.com/relevance/search/presen
tation/video/x2dll8_drunk-powerpoint-presentation_
business
3. Picture them naked -
http//www.youtube.com/watch?veay6u8K0GOg
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6 NEXT STRIKES PREVIEW
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get your motor running, head out on the highway
Strike 5 Streaming is a necessity
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You dont have to be perfect, but you should be
perfectly you
Being YOU
Strike 6
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Strike 7 Creativity Determination
Be creative determined
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Strike 8 Networking
Map the who, where, how especially- what for
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Choose the right accelerators
Strike 9 Accelerators
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Strike 10 FUN
Choose to have fun all along!
http//www.youtube.com/watch?v_xycjyOr-nc
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• You are more than welcome to make comments,
• remarks other suggestions, as well as to ask
  any
• question.
• yael_at_sha11.com
• yaelshan_at_netvision.net.il