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Navy League of the United States Energizing Legislative Affairs Participation at the Council Level

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Title: Navy League of the United States Energizing Legislative Affairs Participation at the Council Level


1
Navy League of the United StatesEnergizing
Legislative Affairs Participation at the Council
Level
  • Don Giles
  • Co-Chairman, Legislative Affairs Committee
  • 770-509-3772 dongiles_at_mindspring.com

2
Topics
  • Need for an Energized Grassroots Legislative
    Affairs Effort
  • Advantages and Risks for Councils
  • Current Organization
  • Council VP Legislative Affairs Duties and
    Responsibilities
  • Requirements for Council VPLA
  • Council Best Practices for Success
  • Need for more Council-level Volunteers
  • Use of Region A-Team and Alternate Procedures
  • Metrics for Success
  • What this Means to our Maritime Services

3
We Need an Energized Grassroots Effort
  • NLUS Purpose Educate Citizens, including Members
    of Congress
  • Fewer Members of Congress have served in the
    military (84 of 435 in House 19 of 100 in
    Senate)
  • Expand involvement of local councils with
    Legislative Affairs and local MOCs
  • Demonstrate Constituent Interest at grassroots
  • Council members concern is perceived as an
    independent view, not the output of a lobbying
    effort in Washington
  • Major challenges facing our Sea Services today

4
Major Sea Services challenges that can be
addressed locally include
  • The size and makeup of our naval forces --are
    we configured to win the current war and continue
    to plan for future potential conflicts?
  • Expansion of the duties of the Coast Guard after
    9/11 and the need for adequate resources.
  • The continuing decline in the US-flagged merchant
    fleet.
  • Encroachment on existing military installations
    and its negative effect on training and
    readiness.
  • The impact of severe defense department budget
    cuts on our Sea Services.
  • Budget Control Act, Sequestration, Continuing
    Resolutions
  • Environmental Restrictions impacting training and
    operations

5
Advantages and Risks for Councils
  • Enables the council member to get to know the
    representatives local staff, but
  • Risks
  • Need for high quality presentation materials
  • Delivered by council members in a confident,
    professional manner
  • Presenters
  • Able to answer questions
  • Stay within prescribed boundaries if asked for
    more information
  • Council member must also follow a protocol for
    planning a MOC Visit
  • Training is required for each Presentation

6
Current Organization
  • National VP for Legislative Affairs
  • 15 Regional Vice Presidents for LA
  • Council VP LA or LA Committee Chair
  • LA Steering Committee Meets Monthly
  • LA Committee (LA SC and RVPs) Meets Monthly
  • Staff Support
  • Staff Vice President, Governmental Operations
    Administration
  • Senior Director of Mission Focused Programs

7
Region Vice President for Legislative Affairs
  • Peer of the Area President
  • Reports directly to the Region President, with a
    dotted line relationship with the National VP,
    LA for all content
  • The NVP, LA concurs in the selection of the RVP
    each year
  • Experience requirements include (1) current or
    former senior NL officer or (2) a proven
    legislative affairs expert
  • Is the legislative affairs expert for the region
  • Responsible for gaining commitments to make MOC
    visits, ensure that those visits occur using
    approved materials
  • Arranges required MOC visit training for
    Presenters
  • Attends required monthly meetings of all RVPs and
    turns in required monthly Region Grassroots
    Reports
  • Time commitment of 3-4 hours per week

8
Council VP Legislative Affairs Duties and
Responsibilities
  • Promotes a successful legislative affairs program
    for that Council.
  • Reports directly to the Council President, with a
    heavy dotted line reporting relationship to the
    Regional Vice President for Legislative Affairs.
  • This individual will be selected by the Council
    President, after receiving concurrence by the
    Regional Vice President for Legislative Affairs
    to ensure the needed qualifications are met.

9
Requirements for Council VPLA
  • Have a clear interest in a strong legislative
    affairs program
  • Excellent communications skills
  • Basic computer skills
  • Work the needed hours
  • Incur minor expenses
  • Attend the legislative affairs training program
  • Participate in periodic telephone and Email
    communications with the Regional VPLA

10
Council Best Practices for Success
  • Active involvement by Council President
  • Assignment of a highly regarded leader as the
    Council VP who is willing and able to spend the
    needed time each month
  • Clearly assign accountability to Council officers
    for making the MOC visits
  • Monthly communications with the Region VPLA with
    those assigned for making visits
  • Ensure that personnel assigned to make visits
    have had needed Grassroots training
  • Complete Legislative Contact Reports after MOC
    Visits
  • Keep region leaders apprised of key legislative
    affairs matters
  • Communicate with Council Members (News Letter,
    Email, Calls to Action regarding key issues and
    legislation

11
Using A-Teams for Visits with Members of
Congress
  • A-Team Alternate Procedures are used when
  • A Grassroots MOC Visit becomes too difficult due
    to the MOCs schedule,
  • The local Council is not available to support
    Grassroots MOC Visits, or,
  • The Congressional District is too remote from a
    participating Navy League Council.
  • A-Team optimally consists of 3 NL members
  • Manager,
  • Scheduler, and
  • One additional person (ideally, a constituent of
    the MOC being visited).

12
Acceptable Alternate Procedures MOC Briefs
  • Acceptable Alternate Procedures MOC Briefs
  • Staff Brief and MOC Photo Opportunity
  • Staff Briefing by Video Conference and MOC Photo
    Op
  • Staff Presentation Only
  • Brief must be made to a qualified staff member
  • Chief of Staff, or
  • Legislative Director, or
  • Military Affairs Legislative Assistant (MLA), or
  • Local Staff
  • State Director (Senate), or
  • District Director (House),

13
Region A-Team Building and Planning Essentials
  • PSW Region A-Team Building Session
  • Saturday, June 23
  • 100 p.m.
  • Equity Room
  • Led by Jim Bras, Tim Hunsberger, Jeanie Coffey
  • Representatives from other Regions are invited
  • Please attend
  • A-Team Training Workshop under development

14
Grassroots Legislative AffairsMetrics for Success
15
LA Metrics for Success
  • Support 8 Goals of 2013 LA Strategic Plan
  • Accomplish objectives of LA Action Plan
  • Attend scheduled Orientation and Training
  • Visit MOC every 9-12 months
  • Use LA Presentations (4) as core messages
  • Collect and Report MOC Visit Data
  • Use A-Team Alternate Procedures when needed
  • Achieve LA MOC Visit Goals for 2013

16
Our Primary Products
  • In Line with NLUS Maritime Policy
  • 4 Power Point Presentations for MOCs
  • P1 USN Requirements
  • P2 USCG Requirements
  • P3 USMM Requirements
  • P4 USMC Requirements
  • Q As to support each presentation
  • Legislative Agenda Priority Sea Services
    Programs

17
Legislative Affairs Training Monthly 300 p.m.
(EST) Conference Call
  • Field Leader Orientation - 1st Thursday
  • RVP Training 3rd Thursday
  • Presenter Training
  • 1. Presentation One 1st Tuesday
  • 2. Presentation Two 2nd Tuesday
  • 3. Presentation Three 3rd Tuesday
  • 4. Presentation Four 4th Tuesday
  • Alternate Procedures Workshop As Needed
  • LA Training at Region Area Meetings
  • Senior Director of Mission Focused Programs (Bill
    Waylett)
  • Additional Orientation by LA Committee
    Co-Chairmen

18
Legislative Affairs Strategic Planfor 2013
  • Supports National NLUS Strategic Plan
  • LA Strategic Goal under Education is
  • To educate and inform members of Congress on the
    importance of a strong Navy, Marine Corps, Coast
    Guard, and Merchant Marine
  • 8 Legislative Affairs Goals

19
Navy League of the United StatesLegislative
Affairs Committee2013 Legislative Affairs
Strategic Plan1 January 2013
  • GOAL NUMBER ONE
  • Increase the number of LA Presentations at MOC
    Appointments to 80 during 2013. Support our
    Grassroots Legislative Affairs objective to visit
    at least 60 of all Members of Congress a minimum
    of every two years.
  •  
  • GOAL NUMBER TWO
  • Complete assignment of all 535 MOCs to NLUS
    Members who will accept responsibility to
    actively communicate and seek Grassroots
    Appointments with the assigned MOCs.
  •  
  • GOAL NUMBER THREE
  • Form at least four new Region A Teams and
    target completion of at least 50 of the
    participating regions MOC Visits goals using
    Alternate Procedures.
  •  
  • GOAL NUMBER FOUR
  • Effectively train new Legislative Affairs Team
    Members and Council Presidents.
  • (Continued in next slide)

20
Navy League of the United StatesLegislative
Affairs Committee2013 Legislative Affairs
Strategic Plan1 January 2013
  • GOAL NUMBER FIVE
  • Focus grassroots attention toward effective
    support of the NLUS Call to Action to stop
    sequestration detrimental impact on the DOD
    Budget.
  •  
  • GOAL NUMBER SIX
  • Effectively support Sea-Air-Space Exposition by
    inviting attendance by Members of Congress that
    are assigned to key Congressional Committees.
  •  
  • GOAL NUMBER SEVEN
  • Review and update all four Legislative Affairs
    Presentations and Questions and Answers and
    promulgate to Legislative Affairs Region VPs NLT
    April 30.
  •  
  • GOAL NUMBER EIGHT
  • Review content and Automate Legislative Affairs
    Reports.
  •  
  • Note See Legislative Affairs Action Plan for
    detailed objectives that support these goals.

21
Regions Goal Matrix for 2013
22
Data Collection and Reporting
  • Legislator Contact Report
  • Regional Status Reports (P1, P2, P3, P4)
  • Monthly Region VPLA Report
  • Monthly LA Summary Report
  • Chronological MOC Visit Report
  • MOC Voting Record on Key Legislation

23
Legislator Contact Form
  • Date_______________ Region VP for Leg Affairs
    ___________________________
  •  
  • Type of Contact PHONE LETTER EMAIL
    PERSONAL MEETING
  •  
  • Council(s) Name___________________________________
    ______________________
  •  
  • Area/Region ______________________________________
    ______________________
  •  
  • Council Attendees ________________________________
    _______________________
  •  
  • __________________________________________________
    _____________________
  •  
  • Member of Congress visited _______________________
    _________________________
  •  
  • Issue(s) Addressed________________________________
    ________________________
  • Please circle the appropriate response
  •  
  • Is follow up by NLUS National necessary YES
    NO If YES, please explain _____
  •  
  • __________________________________________________
    _____________________
  •  
  • __________________________________________________
    _____________________
  • Date when follow-up is needed if
    applicable___________________________________
  •  
  • Who to follow up with (i.e. Member of Congress,
    Staff, etc.) ______________________
  •  
  • Was Member of Congress supportive of issue(s) -
    YES NO, comments_____________
  •  
  • __________________________________________________
    _____________________
  •  
  • __________________________________________________
    _____________________
  •  
  • __________________________________________________
    _____________________

24
Grassroots Regional Status Report Data
  • MOC Identification
  • State Senator or District Number
  • MOC Name
  • NLUS Member (Yes/No)
  • Responsibility Assignment
  • Council
  • Member Date Assigned
  • Presenter (in parens, if not same as Member)
  • Date of First Contact (MM/DD/YY)
  • Additional Contact Dates
  • Presentation to MOC (or Photo Op) Completion Date
    (Include Date, Presenter, and other attendees)
  • MOC Reaction to Presentation Comments
  • Annotate if MOC is on a Priority Committee (HASC,
    SASC, HAC, SAC, HHSC, H-TI, S-CST)
  • Date of any Alternate Procedure Presentation To
    Staff (Include Name, Title) Misc. Info Comments

25
Grassroots LA National Summary Reports(One for
each of four Services Presentations)
  1. Region and Region VPs Name
  2. Last Region Report DATE
  3. NUMBER OF MOCS assigned to Region
  4. MOCs Assigned to NLUS Member
  5. First Contact made with MOC
  6. of MOCs given the Presentation
  7. New MOC Visits since last report
  8. NEW MOC Visits Year to Date

26
What NL LAs Means to our Maritime Services
  • The Maritime Services Chiefs have publicly
    acknowledged the importance and expressed
    appreciation for our grassroots support.
  • Members of Congress have directly referenced
    content in our presentations in public
    statements.
  • our message is having a positive impact
  • Our message can advocate for vital resources
    important to prudent national defense when the
    Services must work within approved budget
    submissions.

27
Back-up Slides
28
Next Step Priorities (Established at last LA
Committee Meeting)
  • Fill vacant RVP positions NLT Nov 1
  • Build Region Legislative Affairs Plans for
    success in 2013 Initial Workshop today
  • Recruit more council-level volunteers
  • Complete assignment of all Members of Congress to
    volunteer Navy League members NLT Jan 15
  • Build new A-Teams where RP and RVP need to use
    Alternate Procedures NLT Feb 15

29
Other Legislative Affairs Coordination
  • NLUS Maritime Policy Statement is our core
    message
  • Legislative Affairs Advisory Board
  • Chairman Sheila McNeill
  • Pizza Briefs
  • This series of Navy League supported
    presentations is the cornerstone of our
    information dissemination to the majority of
    Congressional offices. Grassroots Navy League
    efforts to spread that message are a crucial
    element in ensuring your Navy remains at the
    forefront
  • CAPT Andy "Slim" Whitson
  • Director, Navy House Liaison
  • Given the many demands on the schedules
    of Congressional staff, the support of the Navy
    League is vital in ensuring that target audience
    is present to receive the Navy message.
  • LT Jonathan G. Wachtel, Navy
    Liaison Officer,
  • Office of Legislative
    Affairs, U. S. House of Representatives

30
Best Practices for Region Success
  • Active involvement by each Region President
  • Assignment of a highly regarded leader as the RVP
    who is willing and able to spend the needed time
    each week
  • Clearly assign accountability to Area or Council
    officers for making the MOC visits
  • Use of A-Teams and alternative guidelines, if
    Areas or Councils are either unable or unwilling
    to make the visits
  • Rigorous monthly follow-up by the RVP with those
    assigned for making visits
  • Ensure that personnel assigned to make visits
    have had needed Grassroots training
  • Complete needed region grassroots reports
    monthly send them to region officers to keep
    everyone on track
  • Keep region leaders apprised of key legislative
    affairs matters

31
Brief Overview of Program History
  • Initiated in 2004
  • Prior to this initiative, only 15 of councils
    were actively involved with legislative affairs
  • Now 47 of councils have been involved
  • 403 total MOC Visits to date
  • Goal is 60 minimum MOC contact
  • Revisit annually not less than every 2 years
  • 185 MOCs in 212 Congress visited (35)
  • 301 NLUS Presentations to MOCs in 212th Congress

32
Grassroots Organization Chart
33
Navy League of the United StatesAny Standing
Committee NVP
33
34
Navy League of the United StatesAny Working
Committee NVP
34
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