Spiral Web

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Spiral Web

• Michael Smith
• michael_at_teratech.com
• TeraTech, Inc.

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Speaker Information

• Who am I?
• ColdFusion Developer
• 10 years with ColdFusion
• Teach one-on-one and custom classes
• On site and custom development
• Fusebox and Process Methodology

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What is Spiral Web

• Insight into existing websites
• Predicts future trends in websites and web
  societies.
• Based on theory of spiral dynamics for human
  society development

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What is Spiral Dynamics?

• Spiral hierarchy of belief systems that control
  memes
• Meta memes

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What is a Meme?

• Memes are ideas that spread and replicate (like
  information genes in biology)
• Self-replicating unit of transmission
• Memes Evolve
• Mutation
• Natural selection
• Extinction
• Survival of the best spreading meme (not
  necessarily the best for the host!)

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Examples of Memes

• Methodologies
• Naming conventions
• Fashion
• Songs
• Stories
• Political beliefs
• Religions
• Computer viruses
• Tools

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Meme transmission methods

• (Aka infection)
• Language
• Books
• Email
• Spoken word
• Video
• Advertising
• Behavior
• Memetic engineering

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What are vMemes?

• Value Memes
• Meta Memes control other memes
• Archetypes
• World view/way of thinking

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Examples of vMemes

• Religions
• Scientific method
• Political party

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vMemes in Spiral Dynamics

• Beige SurvivalSense 100k years ago
• Purple KinSpirits 50k
• Red PowerGods 10000
• Blue TruthForce 5000
• Orange StriveDrive 1000
• Green HumanBond - 150
• Yellow FlexFlow - 60
• Turquoise GlobalView - 40

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Spiral Diagram
Each level includes and transcends prior levels
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Spiral Web

• Beige survival standalone PC
• Purple tribal - BBS
• Red power client server
• Blue structure - AOL
• Orange competition ebay
• Green HumanBond wikipedia, web 2.0
• Yellow systematic - facebook
• Turquoise holistic the future

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Examples

• Amazon orange/green
• Suggestions, user reviews and rating of reviews
• Ebay orange
• Meme bidding and competition
• Blogs green
• blogosphere
• Wikipedia green/yellow
• Meme NPOV, shared writing

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More examples

• Netflix orange/green
• Smart recommendations
• My friends movies
• Linked in blue/orange
• Meme - contacts
• MySpace green
• Meme - friends
• Evite blue/orange
• Facebook yellow
• Meme FBML apps

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Where are we going?

• Web is evolving faster than human societies
• Less friction in system
• faster and more accurate meme transmission
• More holistic websites
• Importance of Design and site personality

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Resources

• Spiral Dynamics by Don Beck and Christopher
  Cowan
• http//en.wikipedia.org/wiki/Spiral_dynamics
• http//www.wie.org/spiral/?ppcgg-thm-spiral
• http//www.spiraldynamicsgroup.com/
• http//en.wikipedia.org/wiki/Meme
• The Selfish Gene by Richard Dawkins

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Questions

• Ask me now or email me later
• michael_at_teratech.com