Knowledge Management and competitive advantages - A Case of Agile Product Development Model

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Knowledge Management and competitive advantages -
A Case of Agile Product Development Model

• Samson Tam
• Chairman, Group Sense (International) Limited
• 18 Nov 2004

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Agenda

• Define Knowledge
• The Environment challenges
• New System Implementation
• Learn and Manage Knowledge
• Benefits of the Model

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Definition of Knowledge

• Data
• set of discrete, objective facts about events
• Information
• data becomes information when added meaning/value
• Processes Involved contextualization,
  categorization, calculation, correction
  condensation

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Definition of Knowledge

• Knowledge
• A fluid mix of framed experience, values,
  contextual information, and expert insight that
  provides a framework for evaluating and
  incorporating new experiences information
• Process involved comparison, consequences,
  connections, conversion
• Components of knowledge experience, ground
  truth, complexity, judgment, value beliefs,
  rule of thumb

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Agile Product Development Model
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External Environment

• Increasingly competitive environment
• Product development lifecycles are becoming
  shorter
• More built-in product features and functions
• Pressure to reduce the development lead-time
• Customer-focus with constantly changing
  requirements
• Enterprises need to constantly modify, upgrade
  products and redesign R D processes

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Internal Environment

• Different customer types such as OEM, ODM and
  OBM, etc.
• Many projects at the same time, starting
  concurrently
• The business processes need to be very dynamic
  and non-repetitive
• Responsiveness is important for matching
  individual customers need and provides company
  flexibility to external environment changes.

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Need of agility in Product development

• Agility is the organization-wide generation of
  market intelligence, pertaining to current and
  future customer needs, dissemination of the
  intelligence across departments, and
  organization-wide responsiveness to it

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Why new system is needed?

• Black box of existing system
• Delay launching time
• No systematic approach on responding to change
• No systematic approach on matching customers
  needs

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Use of APDM

• The APDM is developed to manage product
  information in an efficient way. This system is
  able to help GSL understand and identify the
  impact of the changes in term of delivery time
  and affected cost.

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Project Review Learning Meeting

• Improve product development cycle by capturing
  those past experiences which are useful in
  problem solving and decision making
• Inspire people to create new ideas design new
  methods or products

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Structure of Meeting

• Knowledge database
• Integrated development process
• Organizational structure

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An overview of Integrated Production and
Knowledge Development System
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Knowledge Database
Knowledge activities management schema
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Benefits of Agile Product Development Model

• Leading with Quality/Reengineering/Best Practices
• Leading with Organizational Learning
• Leading with Decision Making

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Leading with Quality/Reengineering/Best Practices

• Sharing of best practices within the entire firm
• Contact workers, get hold of their expertise
  document the knowledge

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Leading with Organizational Learning

• Think about the organization as a system
• Build facilitate communities of learning
  practice promote knowledge sharing
• Focus on issue of personal development
  mastery of skills
• Create less hierarchical, more self-organizing
  structures
• encourage initiative
• Plan with the use of
• scenarios

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Leading with Decision Making

• Make better the decisions and actions on the
  basis of knowledge
• Monitor track who knows what when to
  determine how knowledge is reflected in specific
  decisions
• The value of knowledge equals the cost of
  stupidity

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QA Session
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Thank You!