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Title: Presentation Slides to Accompany Organizational Behavior 10th Edition Don Hellriegel and John W. Slocum, Jr.


1
Presentation Slidesto AccompanyOrganizational
Behavior 10th EditionDon Hellriegel and John W.
Slocum, Jr.
Chapter 14Designing Organizations
  • Prepared by
  • Michael K. McCuddy
  • Valparaiso University

2
Learning Objectives forDesigning Organizations
  • Explain how environmental, strategic, and
    technological factors affect the design of
    organizations
  • State the differences between mechanistic and
    organic organizations
  • Describe four traditional organization
    designsfunctional, place, product, and
    multidivisional
  • Describe three contemporary organization
    designsmultinational, network, and virtual

3
Important Factors in anOrganizations
Environment
  • Suppliers
  • Distributors
  • Competitors
  • Customers

4
Strategies for Building aCompetitive Advantage
  • Low-cost strategy
  • Based on an organizations ability to provide a
    product or service at a lower cost than its
    rivals
  • Differentiation strategy
  • Based on providing customers with something
    unique and makes the organizations product or
    service distinctive from its competition

5
Strategies for Building aCompetitive Advantage
  • Focused strategy
  • Designed to help an organization target a
    specific niche in an industry, unlike both the
    low-cost and differentiation strategies, which
    are designed to target industrywide markets

6
Types of Task Interdependencein Organization
Design
Pooled
Sequential
Reciprocal


C
C
C




A
A
A
B
B
B
Complex
Simple
7
Organization Design Options
Virtual Design
Complex
Network Design
Multinational Design
Multidivisional Design
Environmental Factors
Product Design
Place Design
Simple
Functional Design
Pooled
Reciprocal
Technological Factors
8
Mechanistic and Organic Organizations
  • Mechanistic organization
  • Characterized by a reliance on formal rules and
    regulations, centralization of decision making,
    narrowly defined job responsibilities, and a
    rigid hierarchy of authority
  • Organic organization
  • Characterized by low to moderate use of formal
    rules and regulations, decentralized and shared
    decision making, broadly defined job
    responsibilities, and a flexible authority
    structure with fewer levels in the hierarchy

9
Characteristics of Bureaucracy
  • The organization operates according to a set of
    rules that are intended to tightly control
    employees behavior
  • All employees must carefully follow extensive
    impersonal rules and procedures in making
    decisions
  • Each employees job involves a specified area of
    expertise, with strictly defined obligations,
    authority, and powers to compel obedience

10
Characteristics of Bureaucracy
  • Each lower-level position is under the tight
    control and direction of a higher one
  • Candidates for jobs are selected on the basis of
    technical qualifications
  • The organization has a career ladder promotion
    is by seniority or achievement and depends on the
    judgment of superiors

11
Organic and MechanisticDesign Features
  • Hierarchy of authority
  • Centralization
  • Division of labor
  • Rules
  • Procedures
  • Impersonality
  • Chain of command
  • Unity of command
  • Span of control

12
Organizational Uses ofFunctional Design
  • Permits clear identification and assignment of
    responsibilities
  • Employees easily understand the design
  • People doing similar tasks and facing similar
    problems work together, thus increasing the
    opportunities for interaction and mutual support
  • Employees tend to lose sight of the organization
    as a whole
  • Coordination across functional departments often
    becomes difficult

13
Organizational Uses ofFunctional Design
  • With the exception of marketing, most employees
    have no direct contact with customers and may
    lose sight of the need to meet or exceed customer
    expectations
  • May be effective when the organization
  • Has a narrow product line
  • Competes in a uniform environment
  • Pursues a low-cost or focused business strategy
  • Does not have to respond to the pressures of
    serving different types of customers

14
Organizational Uses of Place Design
  • Each department or division is in direct contact
    with customers in its locale and can adapt more
    readily to their demands
  • Lower costs for materials, freight, and perhaps
    labor may result
  • Marketing strategies and tactics can be tailored
    to geographic regions
  • Control and coordination problems increase
  • Employees may begin to emphasize their own units
    goals and needs rather than those of the entire
    organization

15
United Technologies
CEO
Otis Elevators Escalators Moving walks
UT Auto- motive Automotive electrical
systems Electric motors Automotive
interior exterior trim
Flight Systems Helicopters Propellers Space
life support systems
Carrier Heating air conditioning
Building controls Refriger- ation
equipment
Pratt Whitney Jet engines Rocket
engines Industrial gas turbines
Source http//www.utc.com
16
Organizational Uses ofProduct Design
  • Reduces the information overload that managers
    face in a purely functional design
  • More effective handling of the business is
    possible
  • Addition of product lines, diverse customers, and
    technological advances increases the complexity
    and uncertainty of an organizations business
    environment
  • Product design may incorporate features of
    functional and place designs into the
    organization of each product division

17
Organizational Uses ofMultidivisional Design
  • Eases problems of coordination by focusing
    functional expertise and knowledge on specific
    goods or services
  • A firm must have a large number of managerial
    personnel to oversee all the product lines
  • Higher costs result from the duplication of
    various functions
  • Often reduces the environmental complexity facing
    any one team, department, or division
  • Horizontal mechanisms help in dealing with
    complex environments

18
Basic Options in Multinational Design
Functions
Functions
Marketing
Manufacturing
Product line
Finance
Human Resources
Others
Place
Country or Region Organization
Global Product Organization
Matrix
Country Responsiveness, Adaptation, Competitors,
Manufacture, Customer
Global Integration, Products, Competitors, Factori
es, Customers
19
Organizational Uses ofMultinational Design
  • Worldwide product-line divisions will be more
    dominant than geographically based divisions
    under certain conditions
  • A worldwide product-line division may not be as
    effective at opening up new territories as a
    geographically organized division
  • A division operating under a place design often
  • Can establish relations with host governments
  • Invest in distribution channels
  • Develop brand recognition
  • Build competencies that no single product-line
    division could afford

20
Key Elements of Network Design
  • Distinctive competence
  • Responsibility
  • Goal setting
  • Communication
  • Information technology
  • Organization design
  • Balanced view

21
Organizational Uses ofNetwork Design
  • Effective in creating alliances of flexible
    partnerships
  • Can create successful external relationships
    through
  • Importance
  • Investment
  • Interdependence
  • Integration
  • Information
  • Institutionalization

22
Key Developments inInformation Technology
  • Open systems
  • Distributed computing
  • Real time
  • Global networking

23
Organizational Uses of Virtual Design
  • Structure can be changed quickly to meet changing
    conditions and situations
  • Boundaries between an organization and its
    customers and suppliers are blurred
  • Employees continually master new manufacturing
    and information technologies, speeding the
    production process and the flow of information
    through the organization

24
Organizational Uses of Virtual Design
  • Employees respond quickly to changing customer
    demands with customized products and services
    available at any time and place
  • Employees are reciprocally interdependent
  • Managers delegate authority and responsibility to
    employees while providing a clear vision of the
    organizations purpose and goals
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