Towards Customized User Interface Skins: Investigating User Personality and Skin Colour

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Towards Customized User Interface Skins
Investigating User Personality and Skin Colour

• Batul Saati
• May Salem
• Willem-Paul Brinkman

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Topics

• Research Motivation
• Study 1 Interaction Behaviour and User
  Personality
• Study 2 User Personality and Skin Colour
• Conclusions Future Research

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Research motivation

• Skinning
• Designing for diversity instead of similarity
• Personalisation, User personality

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Research motivation

• Skinning
• Designing for diversity instead of similarity
• Personalisation, User personality

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Research motivation

• Skinning
• Designing for diversity instead of similarity
• Personalisation, User personality

• Personality traits dimensions of individual
  differences in tendencies to show consistent
  patterns of thoughts, feelings, and actions
  (McCrae and Costa, 2003)
• IPIP-NEO measures traits on 5 dimensions
  Neuroticism, Extraversion, Openness,
  Agreeableness, Conscientiousness.

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Research motivation
Traits
Neuroticism
Extraversion
Openness
Conscientiousness
Agreeableness
Colour
Font
Theme
Style
Skinning properties
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Interaction Behaviour and User Personality

• Study 1
• 16 participants used CD player for 3 to 5 days
• Completed the IPIP-NEO inventory
• CD player recorded clicks with timestamp in log
  file
• Measures
• Average number of clicks made in a day
• Average time between two clicks

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Interaction Behaviour and User Personality

• Results
• Number of clicks made in a day
• Click interval

• Correlated with
• Extraversion (.83)
• assertiveness (.61)
• Agreeableness
• trust (.54)
• Conscientiousness (.56)
• self-efficacy (.54)
• self-discipline (.61)
• sign at a 0.05 level,
• sign. at a 0.01 level

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Interaction Behaviour and User Personality

• Results
• Number of clicks made in a day
• Click interval

• Correlated with
• Extraversion (-.64)
• friendliness (-.54)
• gregariousness (-.53)
• Neuroticism
• anxiety (.67)
• self-consciousness (.61)
• Openness to experience
• liberalism (-.60)
• sign at a 0.05 level,
• sign. at a 0.01 level

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User Personality and Skin Colour

• Study 2
• 20 participants used CD player and calculator
• Completed the IPIP-NEO inventory
• 5 skins (Blue, Red, Green, Yellow, Black)
• Sort skins to preference

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User Personality and Skin Colour

• Results
• Blue
• Yellow
• Black

Correlated with Extraversion (-.53) assertivene
ss (-.48) cheerfulness (-.53) Conscientiousnes
s achievement-striving (-.51) sign at a 0.05
level, sign. at a 0.01 level
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User Personality and Skin Colour

• Results
• Blue
• Yellow
• Black

Correlated with Conscientiousness achievement-st
riving (-.48) sign at a 0.05 level, sign.
at a 0.01 level
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User Personality and Skin Colour

• Results
• Blue
• Yellow
• Black

Correlated with Agreeableness altruism
(-.46) Openness to experience imagination
(.73) sign at a 0.05 level, sign. at a
0.01 level
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Conclusions and Future Research

• Possibility to Determine Personality Traits from
  Interaction Behaviour?
• User Preference for Skin Properties might be
  linked with User Personality Traits
• Very Preliminary Conclusions
• Post-hoc analysis (large number of correlations
  examined)
• Small sample size
• Future research
• PROSKIN project (www.proskin.org)

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Questions

• Thanks for your attention

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Questions

• Thanks for your attention

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