PM Christopher Dixon ~ Santa Barbara

1
MH partnership with SoCal luxury theater chain

Cinepolis Luxury Cinemas (42366) opened in
Westlake Village in September 2012, with the new
store opening affording their ownership the
occasion to review streamline their drink
program offerings across all of their locations
in SoCal. In addition to this new Westlake
Village store and a new store set to open in Q4
in Rancho Santa Margarita, they also have stores
in Laguna Nigel, Del Mar Carlsbad. Each
location receives an approximate 10M investment
by their Mexican ownership, all locations are
paid for in cash, and luxury brands are
increasingly their focus. Along with PWS Team
51, we negotiated the additions of a number of MH
marques which were implemented in Q3 uniformly
across all locations. Besides mainstays of
Chandon Rose BTG, Dom Perignon BTB Veuve
Clicquot Yellow Label BTB, new additions to the 5
stores include Chandon Cabernet Sauvignon
BTG Moet Chandon Brut Imperial BTG Moet Ice
Imperial BTG Belvedere pure on DL Belvedere
Lemon Tea on DL These theaters offer a full bar
restaurant, reserved stadium seating, leather
recliners, personal server call buttons, and
in-seat dining/beverages.
PM Christopher Dixon Santa Barbara