Europe in One One team, all of Europe

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Europe in OneOne team, all of Europe

• Credentials presentation

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The next 30 minutes

• Hopscotch
• Why EIO
• How EIO works
• EIO services
• EIO client benefits

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Hopscotch

• Key facts

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Hopscotch

• Founded in Paris in March 2000
• Second largest independent PR firm in the French
  top 10
• Founded and managed by Jerome Lascombe
• Former MD of GCI Moreau Lascombe and Chairman of
  GCI Europe (Grey)
• Professor at HEC Business School
• 60 consultants, 6 M revenue in 2005
• Specialist brands
• Corporate Financial Communication
• Online Community Monitoring Communication
• Operational Communication

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Reputation

• Multi-specialist with strong creative
  credentials
• Holmes Report Review
• Hopscotch stands apart among PR agencies
  offering genuine value
• Strategies Magazine
• One of the most creative and innovative PR
  firms
• Ballester Research

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Permanent RD

• Unique Media Type methodology
• Print
• Broadcast
• Electronic
• Personal media
• Media specific websites
• Blogs
• M-PR
• Measurement

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Clients
Consumer, marketing retail Technologies New media Entertainment Transports Industry
Candy Hoover Guinness LOréal-Lancôme PepsiCo/ Tropicana /Lays Le Printemps EADS Intel Neuf Telecom Samsung Wengo T Online-Club Internet Electronic Arts Expedia Motion Pictures Association Yahoo! Harley Davidson EDF Entreprises International Copper Association Peugeot
Bank, finance and insurance Public Affairs Healthcare Others
CDC-Novethic Cofidis Direct Assurance Leonardo Finance Société Générale French Ministry for Sustainable Development HEC Business School Sugar Institute (CEDUS) AstraZeneca Boehringer Innovex-Quintiles Lilly Serono Art Communication Création CMS - Bureau Francis Lefebvre St-Etienne Museum of contemporary art
() Clients before 2005
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Hopscotch EIO

• Ireland-based
• Founded in 2005
• Specialist Brand of Hopscotch
• Mission to deliver Single Point of Action PR in
  EMEA
• Streamlined processed
• Media pro activity
• Full scalability

• Patrick Frison-Roche - CEO
• 20 years of international media and PR experience
  
• Nine years of journalism (Singapore, Paris), 13
  years PR (London, Paris)
• Senior Consultant for Edelman PR Worldwide,
  General Manager and vice-president for Text 100
• Blue chip clients (UPS, IBM) as well as market
  entrants (eBookers, 21Net)
• Expertise across the widest range of markets and
  industry sectors

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Why EIO

• Squaring the circle

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You do EMEA PR

• You are
• A market entrant actively marketing products and
  services in multiple geographies with
• A growing multi-site EMEA business
• An established multi-site EMEA
• Established PR in one market, looking to expand

• You have
• No multi-country infrastructure
• Limited local PR activity or resource
• A combination of regional and local PR activity
  and resource

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Looking for the Sweet Spot
?

• You need
• Press Office service
• Selective media outreach in each market
• Regular flow of news
• Streamlined maintenance
• Accountability

• You dream of
• Affordable budgets
• Scalability in geographic priorities
• Simplicity consistency
• Controlled coordination execution
• Consultancy expert advice
• Activity and results Dashboards

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Current multi market PR options

• Online tools content translation and e-push
• Hub spokes
• Independent agencies/freelancers networks
• Integrated networks

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Issues

• Its a machine
• No targeting
• No relationships
• No evaluation
• Its heavy
• High productivity threshold
• Internal issues and sensitivities management
• Not invented here syndrome
• Matrix-type communication reporting lines
• Scalability issues

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How EIO works

• Single Point of Action

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Seamless

• Operating from Ireland
• Multi-cultural team under one roof
• Experienced PR consultants
• Pitching media in their language
• Smart use of tech tools to streamline processes
• Web phone, Webcam calls chat rooms
• Activity monitoring
• Media tracking, targeting
• Local partners when necessary

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Seamless

• Operating from Ireland
• Multi-cultural team under one roof
• Experienced PR consultants
• Pitching media in their language
• Smart use of tech tools to streamline processes
• Web phone, Webcam calls chat rooms
• Activity monitoring
• Media tracking, targeting
• Local partners when necessary

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Specific skills
EIO TERRITORIES

• EIO multi-national PR skills utilized for direct
  EMEA media outreach
• EIO staffed with bi/multi-national PR consultants
• Multi-lingual AND multi-cultural ability to
  deal directly with local media
• Experienced in driving pan-European PR campaigns
• Experienced in driving PR in local markets
• Sector agnostic
• Outreach to North America, Africa and Middle East

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EIO Offering

• Low cost, Essential, Scalable

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Our Difference
PR Springboard
Innovative methodology
A truly low cost PR model

• Pricing modules packages
• Full geographic scalability
• Efficiency gains passed onto our clients

• Media type approach
• Print media
• Electronic PR new media
• Broadcast media
• EMEA level senior consultancy
• EMEA research and analysis

• Multi-cultural/national team
• Outreach to all key markets

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Low Cost PR
Focused PR allows aggressive pricing Full scalability Efficiency gains passed on to our clients
Predefined sets of PR services and products i.e. those that can deliver results without a local network Coordination and lead naturally included in price Pricing per country modules of activity Packages As many or as few countries as you want Changing geographic priorities when you need it Focus on one or more countries during a specific period Commoditization pooling Simple communication lines - no virtual team management Centralized third party vendors (translations, clippings) E-administration and measurement tools
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PR Springboard
() inc. English, French, German, Spanish,
Italian, Dutch, Swedish
EIO Value EIO Build EIO Pitch
Commoditized services Targeted Media DB for each client YOUR top priority media in each country Releases distribution E-monitoring - Focusing on targeted media Common tool to Report and evaluate activity and results Central media relations Collateral production press pack, backgrounders, press releases () Press Office service handling and responding to all EMEA media calls on your behalf Product reviews management Editorial calendars tracking Media relationships creation, maintenance Releases follow up and interviews generation Storyline pitching Leadership collaterals production Customer stories Opinion articles Press tours, press trips
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Innovation Modules
Strategic consultancy Specific media type approach Research analysis
Lead agency Messaging Coordination Regional Media strategy prioritizations Media training Presentation training Print Electronic E-tools (press rooms, electronic press kits) Personal media, white-brand blogs DB (electronic medias, editorial web sites, aggregators) Internet monitoring Broadcast TV, radio databases Audits surveys, TV and radio monitoring Regional media audit Competitive positioning Predictive topical research
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Scalable Packaging

Entrant Pack Value 6 markets Build 4 markets 1 Media category
Entrant Pack

Elevator Pack Value 6 markets Build 4 markets Pitch 4 markets Strategic consultancy
Elevator Pack

Vision Pack Value 6 markets Build 4 markets Pitch 4 markets 1 Media category Research 4 markets
Vision Pack





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Efficiency Tools

• Smart tech tools
• Central and real-time update media data base for
  all markets
• Media tracking
• Features tracking
• Coverage Tracking
• Smart client tools
• Skype
• Activity tracking
• Visual, interactive Evaluation Map

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Client benefits

• You dreamed of
• Affordable budgets
• Scalability in geographic priorities Simplicity
  consistency
• Consultancy, advice coordination
• Controlled execution
• Activity and results Dashboards

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What you can get
Cheaper Easy to use Local media relationships Consultancy Deliverables Geographic scalability Evaluation

Automated (online) media content push vendor ? ? ? ? ? ? ?
Local PR provider ? ? ? ? ? ? ?
Single regional PR provider (owned or affiliated network) ? ? ? ? ? ? ?

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How EIO scores
Cheaper Easy to use Local media relationships Consultancy Deliverables Geographic flexibility Evaluation
EIO ? ? ? ? ? ? ?
Automated (online) media content push vendor ? ? ? ? ? ? ?
Local PR provider ? ? ? ? ? ? ?
Single regional PR provider (owned or affiliated network) ? ? ? ? ? ? ?
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Contacts
Patrick Frison-Roche Tel. [phone] patrick.frison-roche_at_wanadoo.fr Jérôme Lascombe Tel [phone] jlascombe_at_hopscotch.fr
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Launching Yahoo! Personals

• Creative concept
• Leveraging the 'dating market' concept
• Using high profile Gourmet food market at
  Galeries Lafayette
• Worldwide coverage secured
• Print, TV and radio
• Coverage in 10 European countries, US, Argentina,
  India and China !
• Over 90 minutes airtime on French radio stations
  and over 1 hour on TV magazines and news sections
  within one month

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Launching e-travel 1 in France

• Around 70 interviews and 400 media clippings in 4
  months
• More than 135 million audience contacts generated
• Expedia ranked 2 in terms of media pressure VS
  its competitors

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Samsung ATHENS 2004 Partnership

• Promoting Samsungs mobile technologies through
  its worldwide partnership with ATHENS 2004
  Olympic Games
• Pure media relations securing over 200 articles
  in French print, broadcast and online media
• PR events and online consumer events
• Sponsorship of athletes celebritires (C. Freeman,
  S. Diagana)
• Media partnerships

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