Entrepreneurship in knowledge based business

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Entrepreneurship in knowledge based business  
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Ulf Petrusson Professor of Law Head of
Department, Institute for Innovation and
Entrepreneurship, University of
Gothenburg Director, Center for Intellectual
Property, Chalmers University of Technology and
University of Gothenburg
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Knowledge based business
Knowledge Based Knowledge Economy
IP-based intellectual or virtual product or
service
Knowledge Based Industrial Economy
Proprietary knowledge-based physical product
Value-addition of knowledge
Production Based Economy
Commodity knowledge-based physical products
Raw Material Based Economy
Commodity-based natural resource
Control of knowledge
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The Challenges of Transforming into a Knowledge
Economy
From
To

• Ideas and innovations have become the most
  important resource, replacing land, energy and
  raw materials
• The Economist 2005

• Business in the next decade will change more
  than in the last 100 years
• Jack Welsh, fm CEO, GE

• Production-oriented industry
• Hierarchical organization
• Laborers
• Start-ups starting locally
• Universities as providers of education and
  background research
• Cities and regions as phyisical infrastructure

• Technology, brand and service-based ventures
• Open innovation and network-based organization
• Strategic human resources
• Start-ups starting globally
• Universities as engines in the knowledge economy
• Cities and regions as intellectual infrastructure

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• Knowledge based business
• the four entrepreneurial challenges
• Knowledge as both input and output the
  challenge of leveraging technology, brands and
  other IA
• Open Innovation the challenge of creating,
  governing and sharing intellectual assets in
  networks
• Knowledge Platforms the challenge of governing
  portfolios of intellectual assets and knowledge
  innovations
• Early Innovation the challenge of governing and
  utilizing research

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• 1
• Knowledge as both input and output
• The challenge of leveraging technology, brands
  and other IA based innovations

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Knowledge economy-The change in perspective

• In the industrial economy the material product
  and control of the production factors is in focus
• Wealth is created in the transactions of physical
  goods and the number of business models is
  limited
• The industrial economy requires businesses to be
  aware of the closest actors and the immediate
  perspective

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Breaking out from the captivity in the Material
Value Chain
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Knowledge economy-The change in perspective

• Taking a step back, however, we all agree that
  all value creation stems from human intellects
  know-how, relationships, inventions etc.
• Taking the starting point in the intellectual
  assets, however, also reveals the full complexity

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Knowledge economy- The change in perspective

• Technology and modern society has already opened
  up the whole playing field
• Some players are efficiently using it, of which
  some are also leading the further construction of
  it
• Some are not
• Utilizing the full potential requires the ability
  to make the perspective transition

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Knowledge Based Business The evolution of
business thinking, strategy and models

• The need for new infrastructure for leveraging
  knowledge, including
• management tools and capabilities,
• access to a core profession focused on knowledge
  based entrepreneurship and innovation,
• access to a support profession,
• education and training.

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• 2
• Open Innovation
• The challenge of creating, governing and sharing
  intellectual assets in networks

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The challenge of open innovation management
From product to technology/knowledge focus
Product
Service
Competitors
Technology

• Technology-centric company
• - open innovation actor
• Key focus
• Technology management and governance
• Processes
• Package technology as different value
  propositions to achieve
• Development technology licenses, RD
  collaboration etc
• Leveraging products, software, licenses,
  services etc
• Govern technology as part of relational networks
  and standards
• Develop, claim and control technology through
  patents and other control measures
• Govern and leverage technology to develop and
  shape markets
• Organization is open and network-based

Customers
Supplier network
Service providers
Internal development network
Other technology developers/providers
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Knowledge Based Business The evolution of
business thinking, strategy and models

• The need for new infrastructure for leveraging
  knowledge, including
• management tools and capabilities,
• access to an professions focused on knowledge
  based entrepreneurship and innovation,
• education and training.

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• 3
• Knowledge Platforms
• The challenge of governing portfolios of
  intellectual assets and knowledge innovations

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Knowledge Based Business The public-private
challenge of creating knowledge platforms
The Open innovation platform
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• 4
• Early Innovation
• The challenge of governing and utilizing research
  

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The international business and university
transformation pushes us into IP-behaviour

• More or less all academic activities can be
  claimed as Intellectual assets
• Licensing more than a tool to commercialize
• Openness requires structural control
• Capitalization increasingly possible in very
  early stages

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The challenge of governing an interface in
transformation
University and business are increasingly
overlapping

• Education tools and teaching media
• Research tools
• Diagnostic tools
• Production and development tools
• System innovations
• Features (elements in product concepts)
• Control marks and quality stamps
• Content
• Databases and information collections
• Open innovations and other platform innovations

• Academia
• Education
• Research results
• Publications

• Industry
• Products
• Services

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The challenge of governing an interface in
transformation
University and business are increasingly
overlapping

• University
• Education
• Research
• Publication

• Business
• Products
• Services

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Responsibility to build the knowledge markets and
platforms of the knowledge society
4. Knowledge Platform University
Responsibility to partake in the creation of
business future
3. Entrepreneurial University
Responsibility to actively support industry and
society interests
2. Research University
University responsibility to educate students and
contribute to scientific knowledge of the world
1. Educational University
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4. Knowledge Platform University
3. Entrepreneurial University
Public domain model The role of the University is
to together with its researcher promote the
creation of the public domain of scientific result
2. Research University
1. Educational University
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4. Knowledge Platform University
Industry
3. Entrepreneurial University
IP ownership
Compensation
Research interaction
2. Research University
Researcher/group
Phase 1 in both US (before Bayh-Dole) and Europe
1. Educational University
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4. Knowledge Platform University
Industry
Compensation deliverance
3. Entrepreneurial University
IP ownership
Research interaction
University
Salary and employment
Researcher/group
2. Research University
Phase 2 European approach
1. Educational University
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4. Knowledge Platform University
Industry
Research interaction
Compensation deliverance
3. Entrepreneurial University
IP ownership
University
Employment deliverance
IP ownership
2. Research University
Researcher/group
Phase 2 US approach
1. Educational University
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4. Knowledge Platform University
3. Entrepreneurial University
Venture
Industry
Partial company ownership
University
2. Research University
Researcher/group
Venture model 1 US
1. Educational University
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4. Knowledge Platform University
Industry
3. Entrepreneurial University
University
Venture
Company ownership
2. Research University
Researcher/group
Venture model 2
1. Educational University
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4. Knowledge Platform University
Industry
Venture
3. Entrepreneurial University
Partial or no ownership
Incubator ownership
University
Incubator
2. Research University
Researcher/group
Venture model 3
1. Educational University
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Industry Clusters Platforms
SME
SME
SME
Industry
R
Industry
4. Knowledge Platform University
R
R Inst
S-up
R
R
R
R
SME
R
R
R
University
University
R
R
R
R
R
3. Entrepreneurial University
Inc
Industry
R
University
R
R
R
R
University
R
S-up
R
R
Research Consortias Platforms
2. Research University
R
R
R
P
P
R
P
1. Educational University
Creative Commons Open Source Platforms
2014-06-21
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Knowledge Based Business The public-private
challenge of creating knowledge platforms
1. Purpose of KMP


These assets can be published


These assets can be licensed
GU KMP Project X
Data
Databases
Data Correlations
Theoretical Frameworks
Inventions
Software and Tools
Incubators
Science Parks
Financiers
Preincubators


These assets can form the basis for collaboration


These assets can be strategically developed
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4. KMP Output
Portfolio of Valuable Assets
The objective is to build a portfolio of valuable
assets that can be strategically managed and
packaged for use across multiple value-creating
paths.
Intellectual Assets and Property
Platform
Utilization Strategies
Assets
Commercial Opportunities
Licensing Opportunities
Research Collaborations
Research Financing
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• 5
• CIP Forum

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En route to an intellectualized economy
Managing the Intellectual Value Chain
Technology and RD Collaborations
The Future of Innovation
Managing IP as core business
Themes
2001 2003 2005 2007 2009
Participants 50 140 350 500 524
Number of speakers 15 30 85 170 120
Number of program hours 35h 4h Mini course 10h plenary 7h parallel sessions 14h workshops 59h 4h Mini course 7h plenary 18h tracks 30h workshops 112h 7h plenary 45h tracks 60h workshops 159h 7h plenary 20h roundtables 54h tracks 70h workshops 8h high level summit 138h 8h plenary 25h roundtable 40h tracks 57h workshops 8h high level summit