? iPhone ??

1
? iPhone ??

• ???
• Peter C. F. Chen
• peter_at_epoxy.com.tw

2
(innovative) Phone

• Smartphone
• iPod
• Haptics
• MEMS integrated
• NAND flash SSD
• iTunes Sync
• Infinitive tools

3
iPod

• iTunes Library Access
• Videos
• Songs
• Movie
• Lyrics
• Album Artwork
• App Store
• Podcast
• iTune U
• iBookstore
• iAd
• Capactive Touch Controls
• iPod with MEMS sensors
• Digital content business

4
iTunes Platform
5
Linked with Mac/PC
6
Mobile Device Market

• World Sales

Millions of Units
7
SWOT Analysis
strengths
weaknesses
High price / high end
Sensors
No UMTS
Style/Brand
Limited distribution channels
User base
First mover
Rich UI
Unsafe for corporate use?
Missing features
Hype
Migrate people to Apple
Similar devices
Port existing apps
Highly developed market
New social device
Distribute iTunes content
opportunities
threats
8
iPhone initiative

• IT Expertise
• Business Innovation
• Timing to Action

• Evolution
• iMac
• Mac OSX
• App Dev SDK
• iTunes Player
• iTunes Store
• Podcast
• iTunes U
• App Store
• iBookstore
• iAd
• iCreditCard
• iRFID
• iHealth
• iAutoCar
• iRobot
• iProcess
• iKnowledge
• iLifeContent

• iPod
• iTunes
• iPhone
• iPad
• iCloudProfiling
• PASemi Intrinsity ARM
• NAND SSD
• Haptics
• Battery PV
• MEMSMobile

9
Level of Interconnect

• Electronic Systems are integrated with components
  interconnected by conductors
• Level 0 wafer level
• Level 1 chip level
• Level 2 board level
• Level 3 intranet level
• Level 4 internet level
• Level 5 power level

10
Level of Human Communication

• Language as vital survival tool
• Book on paper
• Telephone
• Multimedia
• Internet
• Web Space
• Social Networking

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Cloud Apps

• Google maps with street view
• Facebook
• Evernote
• SugerSync
• TED.com
• WolframAlpha.com
• Skywatch
• SketchBook
• smule..

Office Mindmapping News Magazine Game Radio,
TV Tools
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iPad now, Netbook
18
Many Thanks