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Knowledge Management 3M Company

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Title: Knowledge Management 3M Company


1
Knowledge Management 3M Company
  • Page 367 Case Study 9
  • Group
    C
  • By Barbara, Jadwiga, Alex, Justin,
    Claudette, Susan

2
About 3M Company
  • 3M Company, formerly known as the Minnesota
    Mining and Manufacturing Company, is an American
    multinational conglomerate corporation. 3M
    Company develops and manufactures diversified
    products for many industries including industrial
    consumer, safety, office, electronics, health
    care, and transportation .
  • In 2006 the company had revenue about 23
    billion, with net income of 3.85 billion, and
    employed 75,000 employees.
  • 3M Company is a global company with different
    business divisions that focuses on different
    industry segments . 3 M company has 12 sale
    offices in U.S. and 185 more offices all over
    the world. It sells through many channels,
    including distributors, dealers, jobbers and
    retailers. Some products are even
    sold directly to consumers.

3
What is a product with 3M ID Number
62-1838-5430-6 ? The product name is Scotch-
Weld (TM) 1838-A/B EPOXY ADHESIVE (GREEN)
4
What is a MSDS?
  • The Material Safety Data Sheet ( MSDS) is a
    document by which the manufacturer or importer
    provides information about a specific substance
    for general use. The MSDS contains much more
    information about the material than the label on
    the container. MSDSs are prepared and written by
    the manufacturer of the material. It is a
    nine-section document, dealing with toxicity,
    use, storage, handling and emergency procedures
    related to any products the government feels need
    to be controlled.

5
What is the purpose of the MSDS?
  • The purpose of an MSDS is to inform you of
  • The materials chemical make-up.
  • The materials physical properties or fast acting
    health effects that makes it dangerous to handle.
  • The level of protective gear you need to wear to
    work safely with the material.
  • The first aid treatment to be provided when
    someone is exposed to the material.
  • The preplanning needed for safely handling
    spills, fires, and day-to-day operations.
  • How to respond to accidents.

6
I accessed other country than United States and I
found out that Scotch- Weld (TM) 1838-A/B EPOXY
ADHESIVE (GREEN) is also sold in Australia and
this country have like U.S. the Material Safety
Data Sheet (MSDS) for that product
7
OLAP Analysis
  • Drill down into data
  • Link two or more multi-dimensional tables
  • Support robust reports
  • Evaluate how products sell in different
    countries
  • Compare sales of one product to another
  • Flexible and dynamic

8
An OLAP report consists of
  • Measure which is the data item of interest. It
    is the item that is to be summed or averaged or
    otherwise processed in the OLAP report. Examples
    are total sale, average sale, and average cost.
  • Dimension is a data element that categorizes
    each item in a data set into non-overlapping
    regions. Examples are purchase date , customer
    tape, customer location, and sales region.
  • An OLAP cube is a data structure that lets quick
    analysis of data. It can also be defined as the
    capability of manipulating and analyzing data
    from multiple viewpoints. The OLAP cube consists
    of numeric facts called measures that are
    categorized by dimensions. The cube metadata
    structure might be created from a star schema or
    snowflake schema of tables in a relational
    database. Measures are derived from the records
    in the fact table and dimensions are derived from
    the dimension tables.
  • http//www.youtube.com/watch?v20NA1i-WY4Q

9
RFM Analysis
  • 3M can use RFM analysis
  • It can tell those customers that purchase from
    them, how frequent and how much they spend
  • http//www.youtube.com/watch?vEHXlz2A-KMU

10
Do you think the abrasive division could
effectively use a market-basket analysis ?
  • Cross-selling
  • Sanding/ polishing products together
  • Depending on what kind of abrasive product is
    being purchased, 3M could offer a polishing
    product for whatever surface is being worked on
  • (i.e.. Finishes such as stain, paint, spray
    paint, and or rust protector)
  • This will help selling two products that work
    well together on materials such as..
  • Rubber bonding, glass, metal, plastic, cutting,
    woodworking etc.

11
3m ProductsTask finding a product that is best
for gluing fiberglass to teak (wood).
3M Marine Adhesive / Sealant Fast Cure 4200
Industrial products or Search box
Google Experience The top listings of products
of that can help you find the best product
12
Somewhere in 3M there is a person who knows off
the top of their head, what products to glue
fiberglass to teak. Is there any way
to find out who that person is? Does 3M know who
that person is? What type of BI system might 3M
set up to help customers find such experts?
13
Q) The way to locate the individual (s) who knows
the answers to key questions is. A) Business
Intelligence tools , to be specific a large
organization would use Knowledge management tools
in order to find what an employee specializes in
they also can use that same tool to match
customers with specialists Knowledge management
systems also improve customer service by
streamlining response time Creates value from
intellectual capitol and sharing knowledge with
employees as well as customers
14
 The 3M site is oriented around divisions
and products. If you know the product you
want, you can learn all about that product. But
is poorly organized with regards to problems and
needs. 3M is a very successful company. Why do
you think the site is constructed in this manner?
15
  • First a person picks an area in their language
    that they are most comfortable with.
  • 3M site is to get customers from all over the
    world in any language not just United States.
  • This site makes it easier for people who are
    more comfortable reading in their native language
    then in English, which create profits for the
    site and they are more successful because it has
    many different products.
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