Project Activity for

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Project Activity for
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AGENDA

• Business Idea
• Technological analysis
• Market analysis
• Product
• Execution plan
• Financial analysis
• SWOT analysis

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Business Idea
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Technological Analysis

• Technology widely spread
• Possible trademark registration
• No apparent legislative limitations
• Easily adaptable to new markets

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Technological Analysis

• Concept proof
• 2000 registered customers
• 2500 repairs provided
• 20 premium accounts sold in the first week

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Facts of the MARKET

• 49 million cars registered in 2011
• Growth of 1 per year based on 2011
• 50.000 repair shops estimated
• No direct competition in Italy

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Facts of the MARKET

• 2000 registered shops to the site
• 2500 total repair requests
• Major car repair chains and authorised car repair
  shops (Fiat, Peugeot, Alfa Romeo), Doctor Glass,
  MotorGlass

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Marketing Plan
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PRODUCT

• www.riparautonline.com

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Business Model

• 10 Euro fee for every 10 credits
• With one credit users can reply to one bid
• Web hosting with predefined templates
• Paid ads
• Continuous overview of quality of the repair
  shops

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Execution Plan

• Brand establishment first mover
• Aggressive marketing campaign
• Strategic partnership
• Milestones

2012 2013
Premium customers 1,000 6,000
Total requests 10,000 50,000
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Financial Analysis
2012 2013 2014
Credits acquired 20,000 100,000 180,000
Hosted websites 5,000 25,000 37,000
Paid ads 500 2,000 3,000
SALES 25,500 127,000 220,000
Service costs 1,000 1,000 1,000
Labor costs 0 25,000 50,000
Marketing costs 11,000 50,000 70,000
Administrative costs 1,000 2,000 5,000
OPERATING EXPENSES 13,000 78,000 126,000
EBIT 12,500 49,000 94,000
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SWOT Analysis