Strategic Issues/Developments

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Strategic Issues/Developments

• High profile employability agenda
• 80 target for positive destinations, 70
  graduate employment
• Many staff with employability brief from PVC
  to Associate Deans, HODs, employability
  tutors, etc.
• Employability skills developed institution wide
  through Addvantage , PDP other accredited
  modules
• Shared responsibility for DLHE Careers Course
  teams
• Employability v employment

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Addvantage Enhancing students employability

• The context
• 2006 Leitch Review of Skills Prosperity for all
  in a global economy.
• 2006 CU new undergraduate credit framework
• 10 credit-bearing employability modules
• The measure for success of Addvantage -
• The 2010 Agenda 70 graduate employment , 80
  positive destinations (DHLE)
• All courses to enable students to achieve career
  aspirations
• A short video about Addvantage

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Addvantage How is it delivered?

• Led and managed by University Careers and
  Employability Service
• Strategic Leadership - PVC Student Experience
• Cross-university commission of modules
• Modules owned by academic department for QA
• Delivery across University, eg Students Union
• 93 of undergraduate students on the Scheme -
  only NHS courses exempt
• Students take one Addvantage module each year
  choose online
• Choice related to their professional interests,
  personal or career development needs

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Addvantage themes

• The Global Graduate The Marketing/Media
  Graduate
• The Entrepreneurial Graduate The E-Graduate
• The Commercially-Aware Graduate The
  Creative Graduate
• The Influential Graduate The Individual
  Graduate
• The Community-Focused Graduate The
  Environmental Graduate
• The Health and Lifestyle Graduate The
  Professional Graduate

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Coherence across the SchemeThe Employability
Learning Programme (ELP)

• All Addvantage modules share a common, generic
  intended learning outcome (Employment Learning
  Programme ELP) -
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• Reflect on their employability
  competencies and career management skills and
  plan for their future development.
• ELP is taught and assessed online
• Students learn to take responsibility for their
  career management and developing their
  employability competencies
• ELP summatively assesses the ability of students
  to, recognise ,articulate and critically reflect
  upon the development of their employability
  competencies.

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Providing cohesion across the SchemeThe
Employability Learning Programme ELP

The ELP External Examiners report from the
summer of 2009 indicated This Addvantage
is a new and innovative scheme with an extremely
large reach into the whole undergraduate student
body ... this is a really exciting project ...
with enormous potential to lead the sector in
employability learning opportunities.
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Developing Addvantage

• From 2010/11 Addvantage will provide a
  foundation for the 2010-15 University strategy on
  internationalisation and globalisation
• This includes the following global competence
  streams, integrated from Levels 1 to 3Global
  perspectives and citizenship,
• Global culture, and
• Global business

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Positive aspects and impact

• Addvantage currently delivers a diverse range
  of European and international languages taken by
  around 13 of undergraduates each year.
• We forecast that for 2010/11 up to 2,000 ( 20)
  undergraduates will take languages through
  Addvantage as a result of -
• Introducing many more Beginners-level modules
• Introducing new languages Russian and Korean
• Changes to language pedagogies
• Addvantage now essential to Modern Languages

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Positive aspects and impact

• The rapid growth in number of Addvantage work
  experience modules, crediting students
  experiential learning outside the classroom for
• Coaching Practice
• Volunteering in the Community
• Volunteering in Primary Schools
• Work Experience in Psychology
• Work Experience in Sport
• Volunteering in Schools Student Tutoring
• Student Ambassadors
• Generic Placements/Internships
• Student Mentors

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Positive aspects and impact

• The University Employability Awards celebrate
  teaching excellence in developing students
  employability
• Over 20 Addvantage Module Tutors/Module Teams
  nominated for the awards
• Nominations highlighted the following good
  practice
• Strong external involvement of local schools and
  third sector/volunteer groups
• Strong external links for the media industries
• High-impact modules leading directly to
  placements and employment with a large computing
  organisation
• Students acquisition of language skills in a
  business context
• A strong line up of guest speakers and presenters
  invited into many classes
• IBM Business challenge for Stage 2 students
• Large numbers of work experience and other
  placements accredited

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Addvantage Review, May 2010 Large scale review
with wide input from employers

• key recommendations-
• Develop new themes and modules fit for purpose
  The Work-based and Professional Graduate
• Review the pedagogy of Addvantage teaching and
  assessment methods
• Improve central custodianship of Addvantage, the
  Scheme, whilst ensuring more local ownership
• Evolve ELP and introduce parity of esteem with
  other assessment components
• Improve the experience of international students
• Enhance the marketing and communications
  strategies for the Addvantage scheme
• Create an Addvantage Employer Advisory Panel
• Develop more global modules aligned to the CU
  2010 15 strategy

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CU Careers Development

• Investment by Careers and Faculties in
  infrastructure, e.g. In the Business, and in Art
  and Design Faculties where we share space with
  academic staff
• Major investment over the last 5 years
• Growth from 10 staff to 25
• Move to a good, central location and further
  investment planned with new building
• Integration into Faculties

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Careers strengths/achievements

• Strong central provision in Student Centre a
  building that all students use from enrolment
  onwards
• Structure currently includes 8 Full Time Careers
  Advisers, a Senior Employability Adviser and a
  Head who all see students and work in the
  Faculties
• 2 Advisers working in each of the Faculties for a
  substantial part of the week allows strong
  connections to academic and work placement
  colleagues
• Strong staff base allows us to meet the needs of
  very large numbers of students individually
  in groups

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Careers strengths/achievements

• A strong Careers Advisers team allows us to
  deliver on many fronts
• - 3500 individual interventions, from short
  drop-ins to longer guidance appointments
• - 200 group sessions per year
• - all First Year students seen at induction
  Careers/Addvantage
• - many Second Year students seen for placement
  and work experience advice
• - Mentoring schemes with IBM and a new scheme
  for BME students
• - a strong focus on final year students and
  alumni the HEFCE placement scheme for graduates
  will cover 270 students

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Work with Employers

• Employer Liaison team of 3 staff working with up
  to 1000 employers per year
• 48 of undergraduate students are from West
  Midlands so a big focus on SMEs and regional
  companies
• 40 employer presentations organised each year
  centrally by EL team and Careers Advisers
  contributing to others in the Faculties
• 40 organisations attending our Employer Fair

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• Work with Employers
• Careers Advisers manage employer accounts
• Graduate vacancies and placements are
  communicated by Advisers to students
• They get involved in the selection process when
  the company is keen to recruit a Coventry student
• The Careers Service follows up every vacancy
  dealt with to find out the results and use
  employer feed-back in our work students

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• European and International Mobility
• Strategic Internationalisation agenda
• A dedicated team of 5 staff plus student support
• Coventry is the biggest University supplier of
  students to the Leonardo work placement scheme
  more than 100 students last year
• We also have a contract for Erasmus work
  placement and seek to expand the numbers on
  Erasmus study programmes

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• European and International Mobility
• The University has invested in a central
  mobility team
• grants to staff and students to have an
  international work experience
• 800 students have been supported in the last year
• Grants of up to 500 per student
• Students apply and have to make a strong case for
  funding

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• European and International Mobility
• A wide range of activities have been supported,
  including
• University study programmes - China and India
• Work placement programmes - Disaster Management
  Students going to Haiti after the earthquake
• Global Security students going to Sicily to study
  the Mafia and Anti-Mafia organisations

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• Achievements - DHLE

Student Achievement
2009 2008 2007

Graduate Employment 69.7 72.6 72.4
Positive Destinations 70.2 73.8 74.7
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• For further information
• Norman Day Head of Careers, n.day_at_coventry.ac.uk
  
• Contact Karen Quinn, Addvantage Project Manager,
  k.quinn_at_coventry.ac.uk
• Tel [phone]