Title: Four billion low-income consumers, a majority of the world
1- Four billion low-income consumers, a majority of
the worlds population, constitute the base of
the economic pyramid (BOP). - New empirical measures of their aggregate
purchasing power and their behavior as consumers
suggest significant opportunities for
market-based approaches to - better meet their needs,
- increase their productivity and incomes, and
- empower their entry into the formal economy.
2The Housing Market
- The Next 4 Billion Market Size and Business
Strategy at the Base of the Pyramid - http//www.wri.org/thenext4billion
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4Base of the Pyramid (BOP) spending on housing
reflects consistently strong demand people are
willing to spend a fairly consistent share of
their income on their home.
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14Informal home ownership poses a barrier to
service delivery. Many governments require
proof of title before a household can receive
social benefits. And municipalities often are
unwilling to connect undocumented homes to water,
sewer, and electricity networks, since they have
no legal recourse to collect unpaid fees from a
home that in the eyes of the government does
not exist.