Leadership for Sustainable Value The HR Opportunity of the 21st Century How to Magnify Human Strengths Through Appreciative Inquiry

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Leadership for Sustainable Value The HR
Opportunity of the 21st CenturyHow to Magnify
Human Strengths Through Appreciative Inquirys
Whole System Approach to Sustainable Value
Creation

• David Cooperrider, Fairmount Minerals Professor
  of Organizational Behavior
• Weatherhead School of Management
• Center for Business as an Agent of World Benefit
• Case Western Reserve University
• David.Cooperrider_at_Case.Edu

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Setting the Context for Huge HR
Opportunities --Insights and Global Trends--

• A Positive Revolution in HR Research
• Strengths-Elevating
• Strengths-Combining
• Strengths-Extending Organizations
• Appreciative Inquiry Turning Green to Gold
• Turning on the Entire Workforce
• Tom Brokows Greatest Generation to our Most
  Privileged Generation?

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A StoryThe Most Exciting Project I Have Ever
Worked On
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Business as an Agent of World Benefit--More Than
2,000 Interviews--100s of Published Profiles
Positive Institutions --see
www.worldinquiry.orgAwe is What Moves Us
Forward
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Sustainable Value From Obligation to Innovation
Mindset (source Chris Lazslo)
Shareholder Value
Unsustainable (Value Transfer)
Sustainable Value
Clean energy vehicles
Stake- holder Value¹
Fossil fuel ICE
Unsustainable (Value Transfer)
Unsustainable (Lose/Lose)
¹ absolute standards or relative to competitors
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BUSINESS ASAN AGENT OFWORLD BENEFIT
MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
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AI at the UN World Summit With Business and
Industry CEOs and Civil Society Leaders
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UN Global CompactAI Summit Resultsand Surprises

• Innovations HP, Novartis, BP, Ericcson, Tata,
  etc
• Vision of PRI Project Goldman Sachs and Other
  Investment Firms, Representing 10 Trillion in
  Assets
• Who Cares Wins eclipse of the great tradeoff
  illusionESG issues move to the strategic
  core25 greater stock appreciation

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Results (cont.)

• 10 Stock Exchanges Climate Change Initiative
• 43 Local NetworksChina
• 100 Growth in Members by 2007 Summit
• Companies Calling for New Leaders
• Counter-Summit? Collaborative Innovation
• But Why?
• How?

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Appreciative Inquiry Involves a Shift

• No problem can be solved from the same level of
  consciousness that created it. We must learn to
  see the world anew.
• There are only two ways to live your life. One
  is as though nothing is a miracle. The other is
  as though everything is a miracle.
• Albert Einstein

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Theory AI Co-elevation

• Elevate-and-Extend
• Spirit of Inquiry Ethos of Appreciation
• Resonating Patterns of Positive Emotions
• High Quality Connections
• Broaden-And-Build
• Pro-fusion of Strengths
• Magnification (analysis, synthesis)
• Savoring (ritual, story, meaning)
• Establish-and-Eclipse
• Generative Imagination and Energy
• Doing Undergoing (undoing)
• Upward spiral

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Fairmount Minerals StoryBirth of the
Sustainable Design Factory
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Whole System Sustainable Value Design
Accelerating Strengths-based Learning Indiv. to
Institution

• External Stakeholders
• Customers
• Suppliers
• NGOs
• Neighbors/Communities
• Board of Directors
• Imagine 300 Stakeholdersdesigning new products,
  services.

• Internal Stakeholders
• Operations
• Administration Corporate Services
• Customer Service
• Engineering
• Logistics
• Quality
• Sales
• Technical Support / RD

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Images of the Sustainable Design AI Summit
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Initiative Samples From One Sustainable Design
Summit

• Spent Sand Recover, Recycle Re-Use
  mutlti-million new business unit
• Sustainable Resin Packaging Reduce landfill
  waste, reduce fuel, saves labor 300,000 annual
  savings
• Truck to rail conversion Conserves fuel,
  satisfied neighbors,
• 125,000 annual savingsMUCH MORE?

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Initiative Samples From One Sustainable Design
Summit

• Fast Track site development Transparency,
  environment, community impact
• 6 million (one year of early operations)
• BoP Initiativesexample water filter prototype
  whole new market partnerships
• 38 Increase Sales Growth. ALL empowerment
  measures up valuing and recognizing my
  strengths
• 2007 1 Corporate Citizen Award, US Chamber of
  Commerce

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Fairmount Started with Appreciative Inquiry in
1990 With a Focus on Empowerment 40 CAGR Past
Four Years
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Implications for Human Resources Leadership

• Sustainable Value is a Huge Business Opportunity
• Our CEOs Know It.
• HR Leading the Way. Enormous Changes Lie Ahead.

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New High Engagement TurbochargerA Question for
You

• Which organization will help save more lives in
  the next five years than any other children,
  women, and menwho are picking cotton in toxic
  and chemically treated fields all over the
  worldfields that are so toxic that when you
  touch the cotton it feels like an electric jolt
  around your fingers?

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• It employs 1.9 million people
• Its serves 138 million people per week.
• It has approximately 350 billion in sales
• Its attracting the most brilliant and radical
  environmental minds e.g. Amory Lovins
• Its raising many eyebrows

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Wal-Marts Early StepsMany are Watching.

• Be supplied by 100 renewable energy
• Create zero waste
• Sell products that sustain the environment

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Sustainable Value Networks
Global Greenhouse Gas Strategy
Buildings Design Construction Maintenance
Global Logistics
Alternative Fuels
Operations Internal Procurement
Packaging
Textiles
Electronics
Food Agriculture
Forest Products (Wood Paper)
Chemical Intensive Products
Jewelry
Seafood China
Energy
Waste
Products
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The Recent Magazine Summit on Sustainability

• One of 12 Sustainable Value Creation Networks
• 64 of Magazines Put on Shelf Dont Get Sold
• 2.6 Billionare Shredded
• Would Circle the Earth 13 Times
• Amazing AI Summit

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Magazine Industry System Map
Aligning Incentives
Metrics for Success
3. Print forecasting
4. POS Replenishment
5. Modular Planning
6. Stagger on-sale dates
7. Industry Network
Advertiser
3,6
1,2,3,4,6
Printer
1,2,4,5,6
Freight
1,2,3,5
Wholesaler Merchandiser Logistics Provider
Retailer
Consumer
Publisher
1,2
National Distributor
1
RDA Consultant
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• Results Something thats never happened in 50
  years
• Consensus on 50 Improvement in Sustainability in
  First Year
• 12 major prototype entrepreneurial initiatives
• An improvement of 50 Saving 443,572 trees
• 
  4,640,816 gal. diesel fuel

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Call to high purpose, sustainable value creation
turns on an entire workforce--strengths come alive
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Implications of Packaging Eco- Innovation
People Turned On

• Prevented millions of pounds of trash from
  reaching landfills
• Across the supply chain, the initiative will save
  667,000 metric tons of carbon dioxide from
  entering the atmosphere
• Equal to taking 213,000 trucks off the road
  annually, and saving 323,800 tons of coal and
  66.7 million gallons of diesel fuel from being
  burned.
• The packaging is renewable in 90 days instead of
  9 million years

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Implications of Packaging Sustainable Value
Innovation

• Broadening this initiative to 255 items in Toys
• This employee driven initiative saved 3,425 tons
  of corrugated materials
• 1,358 barrels of oil annually
• 5,190 trees
• Millions of dollars in transportation costs

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Magnifying the Strengths-Revolution in HR
StrategyThrough Appreciative Inquiry

• Strengths-elevating
• Strengths-combining/amplifying
• Strengths-extending organizations

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Three Ways to Understand Accelerating Strengths
based AI
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• THE POWER OF APPRECIATION
• (3 facts about all human beings)
• Exceptionality
• Essentiality
• Equality of Voice
• For more tools and resources on Appreciative
  Inquiry
• http//appreciativeinquiry.case.edu/