Newspapers

1
Newspapers

• Became the dominant Mass Media for more than a
  century
• The first medium where mass ownership led to
  powerful media that could affect national policy
• Gave people something to put on the bottom of
  their bird cages

2
Ben Day Published the first successful Penny
Press Newspaper-1833.
Lowered price of the New York Sun-- to guess
what price?
Also was the first to use lithograph prints to
run illustrations in his paper. He first used a
print by Nathaniel Currier (later famous as part
of Currier and Ives Co.).
Circulation rose quickly - to 30,000
Newspapers become MASS MEDIA KINGS
3
New York Sun

• Targeted factory workers
• 1 cent instead of 6 cents
• Featured stories about crime, violence, murders,
  fires, executions and other sensational subjects
• Hired newsboys to sell the paper on the streets

4
How The New York Sun Changed Newspapers

• Large audience (10,000 by end of first year) made
  it attractive to advertisers
• Advertising revenue made the Sun independent
• Until now newspapers owed allegiance to
  mercantile class or political parties

5
James Gordon Bennett
1795-1892
Published The New York Herald -- 1835. Used
sensationalism published stories featuring
crime, lurid disasters along with national and
international news. Politically independent.
http//elections.harpweek.com/2biographies/bio-186
0-Full.asp?UniqueID2Year1860
6
Henry Jarvis Raymond The New York Times. 1851
I wont publish a paper that wont soil the
breakfast linen

• Features
• Strong International Coverage hires foreign
  correspondents. (Modeled after London Times).
• Targets more sophisticated reader

7
Horace Greeley 1811-1872

• Contributions
• Anti-slavery activist
• Refined use of editorial
• Social reformer

Established New York Tribune 1841
Famous quote Go West young man